»
Back to You...The upcoming television shows that generate big buzz bomb just as often as non-buzz worthy shows, according to a new study from Magna.
Magna tracked shows for the past 10 seasons and found that only 11 of the 39 shows that got the most preseason chatter became hits - just about an average hit rate for all new shows, writes Media Life.
Shows that get little buzz, including ABC’s Lost and Fox’s House, become hits anyway.
Buzz gets people to watch the show’s first episode but, unless the show appeals to them immediately, they won’t come back in such large numbers. “All the buzz and promotion in the world is only designed to get viewers to tune in once,” says Steve Sternberg, executive vice president of audience analysis at Magna. “After that, a show lives or dies on its own merits.”
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
