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Marketers are offering free school supplies in the hopes of reaching consumers at a time when spending on non-essentials is slipping.
OfficeMax, for example, is giving away $1 million in school supplies, while All By Students is handing out $20 million worth of free, co-branded notebooks at college campuses, writes Brandweek.
Some 71 percent of consumers said they planned to spend less than last year on back-to-school purchases this year, with 88 percent planning to shop at discount/value department stores. Almost half (48 percent) planned to reduce their household spending by more than $100, and nearly all (90 percent) said they planned to change their back-to-school shopping behavior this year because of economic concerns.
Sirius XM Radio’s fourth quarter revenues are growing in the double digits; there should be no problem refinancing the debt due in 2009, chief Mel Karmazin told Reuters.
The company should manage to improve revenues next year, despite the recession,…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
