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NBC has already sold 80 percent of its Super Bowl XLIII inventory, according to the network’s vp of sports and Olympics sales and marketing, Seth Winter. Thirty second spots are selling for $3 million, up 10 percent from about $2.7 million last year, and about “a dozen or so” advertisers have signed on so far.
Automotive companies and movie studios have dominated; Anheuser-Busch, thanks to its position as the exclusive alcohol advertiser at the Super Bowl through 2012, has come aboard again, as has PepsiCo, writes MarketingVOX.
Advertisers who delay will find themselves paying even more than the hefty $3 billion price tag, as Winter says the price for ad inventory will rise as the date nears.
Ads have hit the $3 million mark before this year, but this is the first year it has been the starting point for negotiations.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
