»
Mobile search use is growing more widespread and more frequent in the U.S. and Western Europe - 20.8 million U.S. and 4.5 million European mobile phone subscribers used search in June - up 68 percent and 38 percent, respectively from June 2007, comScore M:Metrics reports, MarketingCharts writes.
The U.K. had the highest penetration of mobile subscribers using search (9.5 percent), followed closely by the U.S. (9.2 percent). See table of mobile penetration for five European countries and the U.S. and Europe overall.
The number of people accessing mobile search at least once a week grew 50 percent in Europe, with France and Spain leading at a rate of 69 percent and 63 percent, respectively (see table).
“Meanwhile, the number of U.S. users accessing mobile search has more than doubled as a result of expanded 3G penetration and smartphone adoption, as well as the proliferation of flat-rate data plans. We have also seen a substantial improvement to the mobile search offerings in the U.S. market,” said Alistair Hill, an analyst at comScore.
Google is the preferred brand for browser-based searches with a 60 percent share of mobile searchers (”mobile searcher penetration”) in all countries measured by comScore M:Metrics. (View table of top mobile search brands.)
Yahoo ranks second in Germany, Italy, U.K. and the U.S. In the U.S., Yahoo’s mobile searcher penetration is 34.6 percent, more than double its share in most other countries.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
