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NBCU saw record traffic at three websites last week, thanks to three unrelated events: Tina Fey’s send-up of Sarah Palin on SNL was NBC.com’s most-watched viral video ever; NBCU began selling TV shows on iTunes again, pulling more than 1 million downloads for NBCU TV properties since Sept. 9; and the shaky state of Wall Street this week kept visitors streaming into CNBC.com, giving the site its largest audience ever, according to Omniture (via Adweek).
Tina Fey’s Palin impersonation pulled 5.7 million views on NBC.com; second-place winner Box has had just over 1 million views. The success of the video on NBC.com can be attributed in part - aside from Fey’s brilliance - to NBC’s aggressive efforts to keep the video from being pirated on YouTube, where past hits were viewed in greater numbers than on the NBC site.
CNBC.com pulled more than 1 million unique visitors for the first time on Monday, for a total of 14.6 million page views - a 26 percent increase over the site’s previous record.
Meanwhile, over on iTunes, about 30 percent of top-selling shows are those either airing or produced by NBCU. Top sellers of NBCU fare on iTunes include The Office, Heroes and SNL.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
