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The New York Times Co. continued to see ad revenue slip in August, down some 14 percent to $110.6 million, while Gannett posted a decline of 16.8 percent.
At Gannett’s USA Today, ad revenue decreased 13.5 percent, with gains in telecommunications, advocacy and financial advertising unable to offset losses in automotive, tech, retail and home and building categories, writes Editor & Publisher.
Declines at those newspaper groups, and at Media General, McClatchy, Lee and Scripps, prompted Deutsche Bank analyst David Clark to predict an even more dismal second half of 2008, according to MediaPost.
But The New York Times numbers, though dour, may suggest an improvement for the company, which reported a steeper 18 percent year-over-year decline in June and July. Perhaps more encouraging is the fact that the company posted a 7.9 percent rise in internet advertising revenue despite weakness in online recruitment and real estate advertising (down 45 percent and 30 percent respectively). Online advertising for the company was flat in July, prompting concerns because online is newspapers’ hope for the future, Forbes writes.
Outsell Inc.’s Ken Doctor warned against premature optimism, saying he expects the latest financial sector troubles to depress ad revenue into September and beyond.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
