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Europeans, Even the Elderly, Prefer Online to Print Classifieds: Jupiter

A quarter of European online users read some form of classifieds each month and, not surprisingly, online classifieds are far more widely read than print, according to a new report from Jupiter Research.

The report found that every single age group surveyed - even the oldest users - prefer online classifieds to their print brethren, Jupiter analyst Nate Elliott wrote in his blog.

The popularity of classified sites continues to grow. In the U.S., visits to classified websites jumped 113 percent in May 2008 over the same month in 2007. Even Wal-Mart has gotten into the act, launching a free classifieds service in June as “just another way to help customers save money.”

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CBS Powers Yahoo’s LaunchCast

CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.

CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…

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Cox Enterprises Announces New Business Organization: Cox Media Group

Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…

Outdoor read more like this »

Target Builds Snow Globe Effect as iPhone App

Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.

When the snow clears, a gift idea from Target is revealed. Users…

Television read more like this »

Cupid, Castles and NYPD Humor Come to ABC

ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…

Interactive read more like this »

News Media Less Effective at Conveying Ad Messages

Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…

Direct read more like this »

FTC Approves New Telemarketing Rule

Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…

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