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The category of regional magazines contains more entries than any other category of magazine, with 1,120 titles, according to the National Directory of Magazines. The next most-popular categories are medicine, with 1,119 titles, and ethnic, with 952 titles.
Regional magazines are popular publishing ventures because of the low barrier for entry. They also capitalize on the desire consumers have to uncover local happenings, news and events, and they benefit from strong local advertising. The magazine directory lists more than 20,500 U.S. and Canadian magazines, tabloids and major journals, according to Folio.
News magazines have declined dramatically in recent years, slipping 39 percent from 75 titles in 2003 to 45 in 2008. Shelter books saw the biggest jump, from 83 to 241 titles.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
Conde Nast is removing Flip.com as an applicationon Facebook come Dec. 16. The website will also be shut down.
Flip launched in 2007 as an online scrapbooking site, reaching 300,000 users. But it failed to sustain the growth Conde Nast…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
