»
Online Canadians are interested in downloading coupons or money-off-deals from the internet, in particular for items that might be considered life necessities, according to a study released by Ipsos Reid examining online coupons, writes Retailer Daily.
Over half of survey respondents stated that they would be “extremely likely” or “very likely” to download a coupon for gasoline (58 percent) or groceries (54 percent) - two categories that account for a large proportion of weekly expenditures and have increased rapidly in the past few years.
Other coupons that interest online Canadians include restaurants, 44 percent; delivery (e.g., pizza), 38 percent; consumer electronics, 35 percent; hotels, 34 percent; and airlines, 34 percent.
Gender plays a role in two of the categories tested: Grocery coupons are significantly more popular among females (59 percent vs. 49 percent), while consumer electronic coupons are significantly more likely to be used by males (40 percent vs. 30 percent).
However, outside of the staples of groceries and gasoline, the younger generation of internet users - those 18-34 and 35-54 - who are more likely to show an interest in downloading online coupons.
Household income also has an effect on online Canadians’ interest in internet coupons: Those with household income greater than $40,000 are more interested than other income brackets in coupons for gasoline, restaurants, hotels, and airfares.
“This data highlights a potentially underused channel for online advertisers and marketers to get their special offers in front of the Canadian population,” said study author Mark Laver. “Having weekly shopping coupons available on a company website could potentially be a significant driver of visitors to the website and eventually draw consumers to the ‘bricks and mortar’ retail environment.”
About the data: The findings are from an Ipsos Reid syndicated study, the Inter@ctive Reid Report, fielded from 06/30 to 07/14, 2008. This online survey of 2,711 Canadian adults was conducted via the Ipsos I-Say Online Panel, Ipsos Reid’s national online panel. Results are based on a sample where quota sampling and weighting are employed to balance demographics and ensure that the sample’s composition reflects that of the actual Canadian population according to Census data.
Sirius XM Radio’s fourth quarter revenues are growing in the double digits; there should be no problem refinancing the debt due in 2009, chief Mel Karmazin told Reuters.
The company should manage to improve revenues next year, despite the recession,…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
