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History has shown that another industry will emerge to fill the ad void left by a decline in spending from the troubled finance and insurance/real estate categories - but when that might happen is a toss-up, according to a new report by Bernstein Research.
The report points out that national newspapers will suffer from the shrinkage of ad spend in those categories: 21 percent of ads in newspapers come from those two sectors combined, compared to cable and broadcast TV, which get just 10 percent and 9 percent respectively from those categories, writes MediaPost.
Finance and insurance/real estate account for about 10 percent of the U.S. ad market as a whole. Finance has been a category that was helping to offset declines in classifieds and real estate spending.
Newspaper ad revenue is already descending a slippery slope; in August, for example, The New York Times Co posted ad revenue down some 14 percent to $110.6 million, while Gannett posted a decline of 16.8 percent.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
