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Sirius XM Radio is making good on its promise to provide best-of-both-worlds programming from XM and Sirius Satellite Radio.
Now, XM subscribers can add select Sirius channels to their existing service, and Sirius subscribers can select XM channels, according to the company. The packages are available for $16.99 - $4.04 more than the cost of a monthly sub to one of the services. Most subscribers can add the new programming without purchasing a new radio.
XM subscribers can add Howard Stern and his two channels, Martha Stewart Living Radio, Sirius NFL Radio, Sirius NASCAR Radio and Playboy Radio. XM subscribers will also have access to play-by-play action from the country’s leading college teams.
Sirius subscribers can add channels featuring Oprah Winfrey, radio personalities Opie and Anthony, and Bob Edwards. They can also receive play-by-play of select NBA and NHL games and live coverage of all the events of the PGA tour.
“One of the most exciting benefits of the Sirius and XM merger is giving subscribers the chance to expand their subscriptions to include ‘The Best of Both’ services,” said Jim Meyer, Sirius XM Radio president, operations and sales. “It’s hard to imagine an XM subscriber who wouldn’t be interested in adding Howard Stern and NFL games, or a Sirius subscriber who wouldn’t want to get Oprah’s channel or follow the games of the NBA and NHL, and the world’s best golfers on the PGA tour.”
Sirius also pointed out that today marks the official launch of a la carte-capable radios and the unveiling of A La Carte programming packages. The first a la carte-capable radio is the Sirius Starmate 5 (MSRP: $129.99) now available at Best Buy, Crutchfield, RadioShack and regional retailers.
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