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No big boostHomes Using Televisions were 3 percent higher in the first week of the new season than the same week last year, among the 18-49 demo and overall viewers, according to Magna. However, the broadcast nets are still slipping - down 3 percent in live-plus-same-day DVR playback ratings among the same demo and among overall viewers for week one.
ABC, CBS and NBC were all down in the first week, with NBC seeing the biggest decline, at 15 percent, mostly due to slippage from returning show Heroes and a lackluster performance by new show Knight Rider, writes MediaPost.
Fox jumped 11 percent, due largely to new show Fringe; CW improved the most, jumping 18 percent.
Ad-supported cable showed a 12 percent rating gain in the first week among 18-49s, and a 14 percent jump among all viewers.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
