Sirius XM Debuts ‘Best of Both’ Options; Subscribers Get Martha AND Howard
Sirius XM Radio is making good on its promise to provide best-of-both-worlds programming from XM and Sirius Satellite Radio.
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Sirius XM Radio is making good on its promise to provide best-of-both-worlds programming from XM and Sirius Satellite Radio.
MSNBC.com is offering local retailers and SMBs the opportunity to run ads on its site for as little as $50 per day; businesses can build and run customized online display ad campaigns in minutes through a new self-serve option via a partnership with AdReady.
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Direct-marketing business performance in the second quarter declined overall from the year-earlier quarter, despite growth in profitability, according to the Q2 Quarterly Business Review (QBR) issued by the Direct Marketing Association (DMA), reports Retailer Daily.
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An overwhelming majority (93 percent) of online Americans say companies should have a social-media presence, and 85 percent believe these companies also should be interacting with consumers through social media, according to research from Cone, writes MarketingCharts.
Nielsen Business Media may decide to combine the news desks for Adweek, Brandweek and Mediaweek magazines as part of a company wide editorial restructuring.
India, with its booming cities and thriving economy, has become an attractive market for British and U.S. magazine publishers.
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USA dominated the other cable networks for the summer, for its third consecutive quarterly ratings win. The network was up 8 percent over the same quarter last year in the 25-54 demo, averaging 1.33 million and giving it the all-time record for cable in the demo.
An entire subway train in New York will be wrapped, inside and out, to promote the third season of the History show Cities of the Underworld.
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Online Canadians are interested in downloading coupons or money-off-deals from the internet, in particular for items that might be considered life necessities, according to a study released by Ipsos Reid examining online coupons, writes Retailer Daily.
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As the presidential campaigns aim to get out the vote using multichannel marketing like never before, Nielsen Mobile finds that mobile may be a more effective channel for reaching Democrats than Republicans, reports MarketingCharts.
AOL Television is launching a new web series supported by digital ad business Platform-A, which will provide display advertising and content-targeted links on the site, writes MediaPost.
Recognizing that social networking features as key to attracting and retaining a youthful audience, NPR is adding them to its website.
Diversified companies like Walt Disney, News Corp., Time Warner and Viacom are well-positioned to weather the current credit crunch; they are likely to be supported by predictable revenue streams and high margins, according to Fitch Ratings.
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Sprint is launching a public service announcement campaign in theaters this week via National CineMedia - the largest digital, in-theater network in North America - reminding moviegoers to silence their cell phones and refrain from texting during feature films.
Like many of the premieres of top returning shows this season, the premiere of ABC’s Desperate Housewives was down compared to its opener last season.
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Affluent “heads-of-house” read more publications and use the internet more heavily than the balance of the population, and consumption of these media increases with affluence, according to the 2008 Affluent Survey from Ipsos Mendelsohn, writes MarketingCharts.
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Forbes.com is guaranteeing its premium advertisers a combination of reach, frequency and ad effectiveness via a new advertising program.
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Circuit City withdrew its outlook for the full fiscal year after seeing sales slip significantly in the second quarter. The struggling chain saw sales drop 10 percent to $2.39 billion, while same-store sales fell 14.4 percent.
Fully 72 percent of employed adults in the U.S. use the internet and email at least sometimes while they are at work, and 50 percent of those email users say they check their email on weekends, according to a report from the Pew Research Center’s Internet & American Life project (via MarketingCharts).
The number of advertising executives who said in the spring that their ad budgets would increase over the next six months fell 8 percentage points.
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