Olbermann Re-ups with MSNBC through Next Election
Keith Olbermann has signed a contract extension with MSNBC/NBC that will keep him with the network through the 2012 election.
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Keith Olbermann has signed a contract extension with MSNBC/NBC that will keep him with the network through the 2012 election.
CC Media Holdings, Inc., the new parent company of Clear Channel Communications, Inc., reported revenues of $1.7 billion in Q3 2008, a decrease of 4% from the $1.8 billion reported for the third quarter of 2007. Excluding the effects of a $20.2 million increase due to movements in foreign exchange, revenues would have declined 5%.
MediaCom is undergoing a massive restructuring which will include an integration of digital throughout all offerings, a realignment of clients into five core clusters, and a revamping of client relationships.
Magazine publishers are calling a halt to elaborate ad packages that combine multiple platforms and are scaling back integrated sales and marketing arms, according to Mediaweek.
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A segment comprising 16% of the female online population identified as “Digital Divas” shops more, communicates more and is less likely than other women to ever “unplug” from their digital gadgets, according to a survey from Microsoft Advertising, Ogilvy Chicago, and Mindshare, MarketingCharts reports.
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Breaking no recordsThe presidential election is widely believed to have pulled viewers from regularly scheduled TV fare, and the networks are hoping viewers will return now that a winner has been declared.
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The East Valley Tribune in suburban Phoenix is reducing its publication schedule, printing just four days a week and posting news on its website daily.
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Nearly 60% of LinkedIn users have high personal incomes and hold executive-level or consultant positions, and those who are decision-makers in their jobs are more likely to be active networkers (see chart), according to a survey of members of the professional networking site conducted by LinkedIn, Anderson Analytics and software partner SPSS, writes MarketingCharts.
Revenue at Salem Communications slipped 4% for the third quarter, compared to a 9% drop reported by the RAB for the industry as a whole.
Nielsen and Integrated Media Measurement Inc. (IMMI) have abandoned their partnership - much hyped throughout the summer and fall - to provide an out-of-home TV viewing measurement service.
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Network radio in the U.S. attracts a highly educated and affluent audience, as well as a large percentage of Black Americans, working women, Hispanic teens and metropolitan listeners, according to the 2008 Network Radio Today (pdf) report from Arbitron, MarketingCharts writes.
BBDO Detroit laid off 145 employees - or 22.1% of its headcount - yesterday, as a result of the drastic drop in sales for the agency’s main client, Chrysler.
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President-elect Barack Obama and Democratic control of both houses could spell a tightening of restrictions on direct-to-consumer pharmaceutical advertising.
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Yahoo News, CNN.com and MSNBC.com were the most visited media/political websites on Election Day 2008, while traffic to social networks and Barack Obama’s website also saw jumps on Nov. 4, according to data from Hitwise. Visits to John McCain’s website declined during the same time period, MarketingCharts reports.
Slate is hiring writers to launch a site for women that will be a potential rival to Gawker’s women-focused site, Jezebel, a source told Silicon Alley Insider.
Advertisers in the nation’s top newspapers on Wednesday got far more than the promised number of single copy sales for the day. Newspapers across the country sold out on the day following the presidential election - then went back to press and sold out again.
A record number of political advertising dollars were injected into the television, newspaper and internet industries in the last year.
Though 43% of U.S. iPhone owners earn more than $100K per year, the strongest growth in users is coming from those with annual incomes between $25K and $75K, particularly since the launch of the iPhone 3G, according to new iPhone demographic and usage-behavior data from comScore, MarketingCharts writes.
Last Tuesday the Federal Communications Commission (FCC) voted unanimously to allow the unlicensed use of the white space spectrum.
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News Corp. has reversed its full fiscal-year operating profit guidance from a small gain to a decline in the low- to mid-teen percentages due to a “marked deterioration” in advertising business since August.
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