About

Overview

MediaBuyerPlanner keeps media people up to date on news that has real effects on their jobs. We don’t particularly care what medium they work with. Any concentration on one medium or another has more to do with the velocity of news events around the topic than the relative importance of the marketing opportunities.

Management

Tig Tillinghast, Publisher
Tig Tillinghast started out a writer, but fell off the wagon for a few years, finding himself sucked into the advertising vortex. After running his college daily newspaper as editor-in-chief and freelancing for AP wire, New York Times and Hearst Washington Wire, he cut his teeth at some of the largest ad agencies, including Leo Burnett, J. Walter Thompson and a division of McCann Erickson. Helping run accounts for major brands such as Microsoft, Sun, Sprint, McDonalds, Kelloggs, Sony and General Motors, he went on to take command of some of the biggest new media groups. He spent several years helping develop new media startup companies, such as Nielsen/Ipro and Solbright. He lives in Vermont with his wife and spends “mud season” making maple syrup. Mr. Tillinghast can be reached via email at tig -at- watershed-publishing.com

Jennifer Nastu, Editor
Jennifer Nastu is a principal of PJ Writing Group, a copy-oriented marketing and PR agency based in Fort Collins, CO. She has written extensively on marketing, contributing to several trade prominent magazines. She can be reached at jen -at- mediabuyerplanner.com

Justin Martin, Ad Sales
Justin come to Watershed Publishing’s ad sales department from a background in online direct marketing. Justin helped technology firm RightNow become a highly successful online marketer. He works with MBP’s clients to help bring his own experiences to bear in helping them construct rational media plans. Prior to his marketing jobs, Justin was a fly fishing guide in his native Montana. Justin can be reached at justin -at- watershed-publishing.com or (406) 371-5687.

Olivier Travers, COO
Olivier Travers has a more than a decade of experience in the IT and online industries, having started at AT&T and Microsoft. He’s been involved in many internet businesses - such as MarketingVOX, SciFan and the social networking site Soflow - generally involving user-generated content, niche topics and fee-based online publishing. Olivier can be reached at olivier -at- watershed-publishing.com.