Conde Nast is increasing its rates by 2.5% in 2010 - half its usual 5% increase.
Conde Nast is also reportedly more willing to negotiate and make concessions on certain things at the moment, media buyers say (via Adweek). However, the publisher refuses to bargain on full-page bleeds. A bleed surcharge of 15% is included on the publisher’s rate cards, and buyers who want nonbleed rates must...
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If Google’s rumored $500 million+ acquisition of local review site Yelp goes through, the deal could open one of the few segments of the search advertising market that has eluded Google: local mom-and-pop businesses such as dry cleaners or dentists or restaurants, which according to BIA/Kelsey, is a $29 billion untapped market, writes The New York Times.
It would also provide advertisers with a...
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The Nielsen Company and Catalina Marketing Corporation have announced a partnership to create a measurement tool that they say will allow consumer packaged goods and media companies to more effectively link the marketing exposures consumers see with what products they actually buy.
The 50-50% joint venture will integrate information from Nielsen’s industry-leading TV, internet and household...
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The Week magazine is promising advertisers that readers will remember ads in the magazine more than ads in other competitive magazines; if it is not in the top one-third of magazines where the ad has run, The Week will run the ad for free until it gets into the top third.
The Week will measure the effectiveness of ads using research service Vista, from Affinity, which will measure recall, Continue Reading »
NBC Everywhere, the out-of-home unit of NBCU, has signed a content and advertising partnership with Gas Station TV in a move that will have NBCU content reaching more than 30 million viewers each month during their routine visits to the pump, the companies say.
The move is a response to advertisers’ desire for “additional scale adjacent to NBCU’s premium content,” says Mark French, SVP and GM...
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Katz Television Group has created a national marketing unit which it hopes will help advertisers create innovative solutions to take greater advantage of local television’s significant impact and effectiveness in engaging consumers. The new effort will be led by Ibra Morales, a long-standing television executive with deep ties to the advertising and media-buying communities.
The new group...
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Branded video ad network BrightRoll has developed a suite of pricing methodologies that yield more flexibility for marketers wanting to run video campaigns.
So-called “performance pricing” gives users a wide range of engagement and performance-based ad options that can be mixed and matched to meet campaign objectives. BrightRoll also introduced a new metric, CPV, or cost per completed video,...
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Havas Digital has partnered with Traffiq, the online advertising marketplace and management platform, to help buyers plan and execute ad transactions.
Traffiq offers a platform that enables media buyers to plan, negotiate and buy directly from publishers. Havas Digital will use the Traffiq platform to meet the buying, reporting, negotiation and campaign optimization needs of its “blue chip”...
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Continued drops in television revenues this year have prompted BIA Advisory Services to revise its earlier projected estimates for 2009 to $16.6 billion, a 17.3% percent decline from 2008 and a return to levels the industry has not seen since 1995.
TV revenues will remain flat through 2011, and will rise to only $17.5 billion by 2013, fueled by an expected increase in online revenues from...
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Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they want, based on targets defined by their own audience data.
Here’s how the Quantcast Media Program works: the solution applies marketers’ unique customer interaction data from their media campaigns,...
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