While search advertisers experience higher click-through-rates for mobile phone and tablet search campaigns than for desktop search campaigns (at 166% and 137% respectively) according to a November 2011 report from Macquarie Group, those clicks are less likely to convert to sales in a direct relationship to screen size. The report employed Efficient Frontier advertiser data. Efficient Frontier found that mobile conversion rates were at just 31% of the average desktop campaign’s, while tablet conversion rates were much more on par (96%). Meanwhile, the average cost-per-click (CPC) on mobile phone search campaigns was slightly higher (108%) than for desktop search campaigns, although CPCs for tablet campaigns were on average 85% of desktop search campaign CPCs.
$30 Million-ish MySpace Sale Nears | FinancialForce Ad Campaign Tools | FB Credits Complaint
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The two companies — Specific Media and Golden Gate Capital — are named as potential buyers of MySpace in an acquisition deal that News Corp. hopes to complete by Thursday, its fiscal year end, reports All Things Digital. The price is in the $20 million to $30 million range.
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FinancialForce.com launched a new solution, FinancialForce for Media, to enable media companies to integrate Salesforce CRM, ad servers and FinancialForce Billing, bringing together the processes of selling, tracking and billing for online advertising campaigns. The solution works between Salesforce CRM, ad servers like Google's DoubleClick for Publishers and FinancialForce Billing.
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Consumer Watchdog has filed a complaint with the Federal Trade Commission charging that the virtual currency system "Facebook Credits" used to play games on Facebook's social network violates antitrust law. New Facebook Credits terms are scheduled to take effect on Friday, July 1, 2011. Under the new contract, game developers using the Facebook platform must exclusively use Facebook Credits in the operation of their games; must agree not to charge lower prices to consumers outside of Facebook; and must pay a 30% service fee for all Facebook Credits purchases. The complaint, released today, asks the FTC to issue an injunction that would stop the anticompetitive behavior. It also asks the FTC to investigate a deal between Facebook and Zynga Inc., the largest game developer in the United States, as a possible "unreasonable restraint on trade."
Chart: Top Marketing Priorities, 2011 v. 2012
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About this chart: Source: Forbes, "Bringing 20/20 Foresight to Marketing," June 2011.The report is based on a survey of 321 executives and some one-on-one interviews conducted by Forbes Insights in March and April 2011.Forbes insights, in association with the Coremetrics, an IBM company. Respondents are involved in marketing or corporate management at large businesses in the U.S. and the U.K. -- all worked for companies in industries that are typically major online marketers, including retail, travel/hospitality, financial services, and technology/media/telecom. More than three quarters of the companies (77%) had annual revenues of $1 billion or greater, and the remaining 23% had revenues of at least $250 million. More than a quarter of respondents held C-level titles, including CEO (15%) or CMO (11%), and the rest had senior titles including senior vice president, vice president, director of marketing, and marketing manager.
Chart: Shifts in Marketing Spending in 2012 Budegt
rVue Releases Free DOOH Analytics Tool
Clear Channel Outdoor Creates New Sales Unit, Targets Top Verticals
More Media Companies Offer Creative Services
Conde Nast Boosts Ad Rates 2.5% Instead of Its Usual 5% Hike
Possible Google-Yelp Deal Boost to Local Search, Mobile Ads
Nielsen Joins with Catalina to Measure Ad Impact for CPGers
