Spending on Spanish-language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released by The Nielsen Company. Spot radio earned the most revenue among African-American media in 2009, though it, too, was down - by about 10%.
Spanish-language Ad Spending Drops 4.7%
Nielsen found that Spanish-language advertising was down 4.7% in the U.S. last year....
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Procter & Gamble is expanding its Future Friendly marketing effort that promotes environmental responsibility via consumer education.
P&G, which owns Tide, Pampers, PUR and Duracell, among other brands, first introduced Future Friendly at the 2009 Clinton Global Initiative in September of 2009.
Now, with a full marketing launch kicking off the week of March 29, P&G hopes to reach or exceed its...
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The Pew Project for Excellence in Journalism’s new annual report shows that for the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news in 2009.
Across cable, gains came largely from Fox News Network, though CNN gained viewers during the day.
The report also indicated the Americans are increasingly “on-demand” consumers, looking for...
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USA Today is returning to being sold in 6,500 Starbucks stores after nearly a 10-year hiatus, giving The New York Times, the only paper currently sold in most Starbucks locations, a run for its money.
USA Today was one of the first newspapers sold by Starbucks back in the 1990s, but by 2000, The New York Times had inked a three-year deal for exclusivity, which reportedly also gave Starbucks ad...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
PBS is using a social network in the hopes of engaging a wider audience for a new documentary airing in April.
The public broadcasting station is airing its new documentary film, Earth Days: the Seeds of a Revolution, on Facebook eight days before the film is scheduled to first broadcast on television. This is the first time a major broadcaster has introduced a full-length documentary on the...
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We’ve gathered together some of the stories from the week that you might have missed, and made them skimmable for a quick Friday read.
Television
Jerry Seinfeld’s The Marriage Ref started out strong with its premiere and its first episode in its usual spot on Thursday night, easily winning its time slot last week, but the show slipped from first place last week to third this week, thanks in...
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Google has introduced a new application that lets mobile users search local retailers’ inventory to see if a particular item is in stock.
Here’s how it works: users type in the name of a product and the app pulls up the local participating retailers that carry it. If there is a blue dot next to the retailer, that means the product is in stock, Google explains.
The app fills in a missing piece...
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Google is testing banner ads on YouTube’s mobile website in the U.S. and Japan.
“This is our first step in testing mobile advertising for YouTube - it will give you a new way to interact with content on the go, while allowing us to learn how video viewers engage with mobile advertising,” the company wrote in its Google Mobile Blog. “Our test advertisers will also have an additional branding...
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Close to half of global marketers currently use social media in their marketing efforts, according to [pdf] a new study from marketing technology provider Unica (via MarketingCharts), and nearly all global marketers will use social media in the future.
Eight in 10 Marketers Use or Will Use SocNets
Reflecting the rapid explosion in the popularity of social media sites such as Facebook and...
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Digital TV and radio local ad revenue will significantly outpace overall local ad revenue growth in those media, according to a new report from BIA/Kelsey.
Mobile and web platform digital revenue will jump 17.8% (compound annual growth rate), to $18.3 billion, while total ad revenue for those media will grow just 2.8%, from $29.9 billion in 2009 to $34.3 billion in 2014.
This year, local TV...
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