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Archives » Affiliate Marketing

Turner Broadcasting Sees Boost of Thousands with C3 Ratings | NBC Affiliate Not in Playboy Club

Published 2 years, 10 months ago

 

  • Turner Broadcasting's cable TV networks are looking at adding tens of thousands of incremental viewers to their Nielsen ratings, reports Media Daily News. Turner currently is the only company subscribing to the new data service from Nielsen, the C3 ratings, which adds the online viewing to the national TV ratings.
  • Sight unseen, one NBC affiliate will not air The Playboy Club this fall. Mark Willes, the president and CEO of KSL-TV, NBC’s Salt Lake City affiliate, the station will not air the show, the reluctance due to making an association with the Playboy brand, writes AdWeek.

  • The 2011 NBA Finals on ABC – with the Dallas Mavericks defeating the Miami Heat for the franchise’s first NBA championship – averaged 17,280,000 viewers, 11,725,000 household impressions and a 10.1 rating for six broadcasts to become the second most-viewed Finals since 2004, based on fast national data provided by Nielsen. Based on fast nationals, Game 6 delivered an average of 23,511,000 viewers, 15,190,000 households and a 13.1 rating to become the most-viewed Game 6 ever on ABC, and the most-viewed in 13 years, reports TVbytheNumbers.

  • As well, commanding viewership was NBC Sports presentation of Belmont Stakes coverage. The race portion of the Belmont drew 6.8 million viewers, 44 percent higher than last year’s race portion on ABC (4.7 million), and the most in a non-Triple Crown year since NBC last broadcast the Belmont in 2005. The 6.8 million viewers ties 2001 as the second most-watched Belmont race in a non-Triple Crown year since at least 1994, reports TVbytheNumbers.

  • McGraw-Hill's Broadcasting Group has four stations "in desirable markets and should be attractive to strategic and financial buyers with a focus on media," that are hitting the market, reports Broadcasting & Cable. The Broadcasting group had revenues of almost $100 million in 2010 and includes ABC affiliates KMGH Denver, KGTV San Diego, KERO Bakersfield and WRTV Indianapolis, along with Azteca America affiliates in Denver, Fort Collins, Colorado Springs, San Diego and Bakersfield.

  • Charla Nash, a woman who was viciously attacked by a 200-pound chimpanzee in February 2009, has inked a deal with NBC's Peacock Productions to tell her story in a documentary this fall, according to the Hollywood Reporter.

 

ABC, Couric Expected to Announce Daytime Talk Deal | Olympic Broadcast Bid Meeting Under Way

Published 2 years, 10 months ago
  • ABC is close to an agreement with Katie Couric for a syndicated talk show, according to Bloomberg. The parties may announce the agreement as soon as today. An agreement with Couric would give ABC and its affiliate stations a brand name replacement for Oprah Winfrey, whose syndicated afternoon program ended in May after a 25-year run in May 25. While distributed by CBS Corp. (CBS), Winfrey’s program was carried by ABC stations covering almost half of the U.S. TV households.

  • Top media executives from Comcast's NBCUniversal, Disney's ESPN/ABC and News Corp.'s Fox Sports are meeting with the International Olympic Committee in Lausanne, Switzerland June 6 and 7. There, the IOC will conduct the auction to the U.S. rights to the 2014 and 2016 Games in Sochi, Russia and Rio de Janiero. The price is expected to be steep, writes Multichannel News. The IOC would like to match if not exceed the $2.2 billion that NBC paid for the rights to the 2010 Winter Games in Vancouver ($820 million) and next year's Summer Olympics in London ($1.2 billion).

  • The Broadcast TV Journalists Association, the offshoot of the Broadcast Film Critics Association, announced nominations for its first Critics' Choice Television Awards. Modern Family led the series field with 6 nominations, including best comedy series, ABC topped all networks with 16 nominations. AMC and FX landed the most nominations on the cable side with 9 each, writes Deadline Hollywood.

Upfronts: ABC Fall Primetime Schedule | CBS Cuts $#*! and 2 Others | NBC Affiliates Pact

Published 2 years, 11 months ago
ABC will be launching 8 of 13 new scripted series in the fall, including Charlie's Angels, opening on Thursday night. The network allots a comedy block on Tuesday using Tim Allen's comedy Last Man Standing to anchor it. ABC proved it was serious about Happy Ending, giving the modestly rated midseason series its prime comedy slot after Modern Family. Held for midseason are high-profile new entries Good Christian Belles and The River as well as returning comedy Cougar Town, writes Deadline Hollywood.

Disney-Citadel Resolution Clears Path for Cumulus Buyout

Published 2 years, 11 months ago
A bankruptcy court has approved the settlement of the Walt Disney Co.’s claims against Citadel Broadcasting, clearing obstacles toward Citadel’s acquisition by Cumulus. The settlement involves giving Disney an allowed unsecured claim of $14.2 million, and an additional $2.9 million for other issues. A licensing agreement will allow Citadel, and after the sale, Cumulus, to use Disney-owned intellectual property, like the call letters for the former ABC stations that Disney still owns. Also, Disney was granted $1.5 million in advertising credits, reports All Access.

Discovery Pledges More Investment to OWN | CBS Affiliates See Missed Chance with Couric

Published 2 years, 12 months ago
  • Discovery expects to invest more money into its joint venture OWN: The Oprah Winfrey Network, “in excess of our prior $50 million incremental estimate.” The announcement came during the company's first-quarter earnings call, reports multichannel.com. Discovery has invested $215 million in the channel, including $57 million in the first quarter. David Zaslav, Discovery CEO said he expects ratings to build through the balance of the year, with 21 new series premieres, including entries from Shania Twain and Rosie O'Donnell. Additionally, 25 years of Oprah Winfrey shows will become available.

Chart: Types of Email Sent, B2B v. B2C

Published 3 years, 1 month ago
About this chart: Source: Multichannel Merchant, "Outlook 2011: Marketing" March 2011. An email survey was conducted from December 2010 - February 2011, and 753 responses were received. Of those, 597 (79.3%) indicated that their company marketed products directly to consumers and/or businesses through a print catalog and/or e-commerce website, and formed the the basis of the result to the survey.

Chart: Important Marketing Metrics of Past 12 Months, B2B v. B2C

Published 3 years, 1 month ago
About this chart: Source: Multichannel Merchant, "Outlook 2011: Marketing" March 2011. An email survey was conducted from December 2010 - February 2011, and 753 responses were received. Of those, 597 (79.3%) indicated that their company marketed products directly to consumers and/or businesses through a print catalog and/or e-commerce website, and formed the the basis of the result to the survey.

Chart: Marketing Media Used, B2B v. B2C

Published 3 years, 1 month ago
About this chart: Source: Multichannel Merchant, "Outlook 2011: Marketing" March 2011. An email survey was conducted from December 2010 - February 2011, and 753 responses were received. Of those, 597 (79.3%) indicated that their company marketed products directly to consumers and/or businesses through a print catalog and/or e-commerce website, and formed the the basis of the result to the survey.

NBC Renews “The Office,” “Parks and Recreation”  | ABA Files Against ABC Affliliate in Kansas

Published 3 years, 1 month ago
  • NBC has renewed “The Office,” “Parks and Recreation” and “Community” for new seasons. There was no word, however, on the fates of the other two shows in NBC's new three-hour Thursday night comedy block, "Outsourced" and "Perfect Couples," both of which have struggled for ratings, writes thewrap.com. The move may give industry watchers a sense of how incoming chairman Bob Greenblatt will guide the network since taking over with Comcast's acquisition of NBCU in January.

ARNN: “Stunned by the Demand” for Three-Hour News Blocks

Published 3 years, 2 months ago
America’s Radio News Network (ARNN) has announced the launch of another 3-hour daily all-news programming block to its planned 15 hours per day of long-form news programming. ARNN CEO Mark Masters says "the next launch is being accelerated due to current world events and stronger than expected affiliate demand." ARNN's first 3-hour daily block of all news programming, broadcast Monday-Friday at 12-3 p.m. EST, was launched two weeks ago. “Stations love the long-form news product so much they are asking for more of it sooner -- we are frankly stunned by the demand!” Masters told Radio Ink. Starting Monday, March 28th, the next block of Monday-Friday all-news programming will begin at 3 p.m. to 6 p.m. EST. TRN covers 10 to 12 stories with 4 to 6 audio actualities each quarter hour. With the additional 3-hours of daily ARNN programming, stations can now broadcast 6 hours of live radio news back-to-back noon to 6 p.m. EST, #9 a.m. to 3 p.m. PST). Masters says, "America’s Radio News Network’s live news blocks (soon to be 15 hours per day) continues to remind industry insiders that radio still has the ability to provide the most up to date breaking news coverage, as it happens, to Americans nationwide."