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Archives » African American

Monthly Mags: Guns, Gadgets And Fashionable Women Top Ad Page Gainers

Published 1 year, 10 months ago

Call it the James Bond effect: The top monthly magazine ad page gainers for June 2012 feature guns, beauty and gadgets, according to min.online.

The top ad-page gainer is Guns & Ammo, with 47.84 more ad pages in June 2012 over June 2011, for an 89.42% year-over-year (YoY) gain. Published by Intermedia Outdoors, publisher Chris Agnes attributes the interest in part to the popular show “Sons of Guns” on the Discovery Channel: Also to 2012 being an election year which “For whatever reason,” renews interest in the Second Amendment right to bear arms, reports Agnes.

Allure from Condé Nast took the #2 spot, and Elle from Hearst was #4. “June 2012 was the biggest issue ever for Allure,” publisher Agnes Chapski told min, with a 41.15% YoY ad-page gain. The June Readers’ Choice Awards are a particular draw, with nearly 90% of Allure readers reporting they trust the awards to help them make purchasing decisions. Elle, another fashion and beauty title, has gained a boost from its acquisition and rework by Hearst in May 2011. Elle has a particularly strong online presence, with 27 individual sites worldwide, which publisher and chief revenue officer Kevin O'Malley makes it a powerful “omni-channel brand.”

Taking the #3 spot (and joining the top five list for the first time) is IEEE Spectrum, an engineering trade journal. The Institute of Electrical and Electronics Engineers or IEEE has 400,000+ members in 150 countries for a powerful built-in subscribership (Spectrum is included in membership). The June issue includes a 32-page sponsored insert by Comsol, a simulation software provider, and June is the magazine’s traditional yearbook of in-depth technology provider coverage.

Rounding out the top five ad-page gainers: Ebony, with its June Music/Father’s Day special. Ebony targets a black demographic, and gained 55.02% YoY in 2012, attracting such advertisers as BMW (6 series), Verizon, Philadelphia Tourism, Unilever and State Farm Insurance. The June issue features current music stars from hip-hop and R&B, but also black celebrity fathers.

Nielsen Releases Primetime Trends By Ethic, Gender Demos, Second Screen Habits

Published 1 year, 11 months ago

Nielsen Company released some intriguing demographic data, from part 2 of its “State of the Media Spring 2012” report—this part presenting an in-depth look at usage by demographic (ethnicity, gender and age).

White TV viewers use their DVRs at twice as much as any other group on a daily basis for time-shifted viewing; yet Asians watch the most timeshifted content as a share of overall TV time.

Among the online destinations for streaming TV content, Hispanics are most likely to watch on Netflix (still no advertising opportunities), where Asians are most likely to watch on Hulu and black viewers on YouTube (both ad friendly).

Other findings:

  • Teens used a gaming console for an average of eight minutes during primetime, more than twice as much as the general TV population.
  • When watching TV and using their tablet computers simultaneously, male tablet users were more likely to look up information related to a TV program, and females were more likely to up look info related to a TV ad.
  • Females spend 61.2% of timeshifted viewing during primetime to watch dramas.
  • Females spend 46.9% of real-time viewing watching drama, versus 34.5% for men.
  • Females spend 13.5% of their time viewing sports, versus 32.7% for me. 
  • Online adults aged 25-54 are 23% more likely than the average U.S. Internet user to follow a brand via social networking and 29% more likely to purchase a product online that was featured on TV.

That eight-minute figure for teens and gaming seems low, frankly. Few games can be played in eight minutes. Presumably, that average is dragged down because teens who spend zero minutes on gaming outnumber those who spend hours at a time.

Magic Johnson’s “Aspire” Network Signs Three Exclusive Sponsors, Room for More

Published 1 year, 11 months ago

Aspire, the cable start-up launched by basketball player NBA Hall of Famer Earvin "Magic" Johnson, has signed the Chrysler Group, L’Oreal USA and Nationwide Insurance as sponsors, report the New York Times and Multichannel News.

The three advertisers will enjoy exclusivity on Aspire through 2013 in their verticals (domestic autos, beauty products and insurance), plus value-adds like having Johnson appear at company events. But there is plenty of room left in other verticals. Mary Jeanne Cavanagh, executive vice president for ad sales in the New York office of GMC TV told the Times she expects to complete $10 million+ by the june launch, in categories including beverages, distilled spirits, fast food, pharmaceuticals and telecommunications.

Aspire will launch on June 27, and is one of four new minority-owned independent networks to be distributed on Comcast Cable systems between April 2012 and January 2014. Another is Revolt, led by Sean "Diddy" Combs, and El Rey, led by director Robert Rodriguez ("From Dusk til Dawn," "Desperado"). These launches partly fulfill a commitment that Comcast to the Federal Communications Commission (FCC) in connection with its early 2011 acquisition of NBCUniversal.  Comcast entertained more than 100 proposals before selecting the four nets, two of which are majority African-American owned and two that are majority American Hispanic owned and operated and programmed in English.

Aspire is spearheaded by Johnson, in partnership with GMC TV (formerly the Gospel Music Channel). Johnson emphasizes Aspire’s positive messaging—no true crime, dating disasters or cutthroat competition shows. “Aspire will be a network that encourages and challenges African-Americans to reach for their dreams and will appeal to all generations,” said Johnson. Aspire will deliver what Comcast calls “inspiring and positive programming” including movies, documentaries, short films, music, comedy, visual and performing arts, and faith and inspirational programs.

As the Times describes, Aspire will go head-to-head for black audiences, with BET, Black Heritage Network and Centric, among others.

Upfront TV: “Bachelor” Discrimination Suit | More “Shahs” | “Anger” Tests Well | NFL Schedules

Published 2 years ago
  • Bad news for ABC and “The Bachelor.” As a Reuters story describes, two African American men expect to file a racial discrimination lawsuit today (April 18) against ABC television and the producers of the reality dating shows "The Bachelor" and "The Bachelorette." Both men come from Nashville, Tennessee, and claim that the reality shows intentionally exclude people of color. Nashville residents Nathaniel Claybrooks, an All-American football player, and Christopher Johnson, an aspiring National Football League player, observe that in the 10 years and 23 seasons, neither show has featured a person of color in a central role. The lawsuit is expected to name ABC television, Warner Horizon television, Next Entertainment, NZK Productions and Michael Fleiss, the executive producer of the "Bachelor" and "Bachelorette" franchises.

  • Bravo Media has renewed the controversial “Shahs of Sunset” for a second season. The Sunday night season one finale earned its most watched episode of the season with over 1.5 million total viewers and 1 million adults 18-49. The show follows wealthy Iranians living in Beverly Hills, which Iranian-Americans have complained is stereotypical. One of its stars, Reza Farhan, scoffs at the criticism, telling the LA Times “This is not a National Geographic documentary about the plight of the Persian people from Mecca to Medina to Beverly Hills.” Compared to last week’s episode, the season finale spiked 20% among adults 18-49 and 15 percent among total viewers. Based on the show’s success the network greenlit a second season of the series from Ryan Seacrest Productions. Additionally, “Watch What Happens Live” hosted by Andy Cohen with guests Reza Farahan, Asa Soltan Rahmati and Mike Shouhed from “Shahs of Sunset” scored an impressive 1.4 million total viewers and 942,000 adults 18- 49, up 31% and 44%, respectively, over the week before.

  • Still a few days to buy. Fox has unveiled the guest appearance list for its 25TH Annviersary Special, scheduled for Sunday April 22 from 8 – 10 P.M. ET/PT. Hosted by Ryan Seacrest, the star-studded special will pay tribute to Fox’s most memorable moments with appearances by Fox talent, highlights from iconic series and specials and reunions with cast members from some of the network’s fan-favorite series. Talent scheduled to appear include Calista Flockhart from “Ally McBeal”; Randy Jackson, Jennifer Lopez and Steven Tyler from “American Idol”; Gabrielle Carteris, Shannen Doherty, Jason Priestley and Ian Ziering from “Beverly Hills, 90210”; Seth MacFarlane from “Family Guy,” “The Cleveland Show” and “American Dad;” Christina Applegate, David Faustino, Ed O’Neill and Katey Sagal from “Married With Children”; Kiefer Sutherland from “Touch” and “24”; and Gillian Anderson, David Duchovny and creator Chris Carter from “The X-Files.”
  • NFL Network, ESPN and NBC have announced their football broadcast plans, NFL Networks for Thursday nights; ESPN for Monday Night Football and NBC for Sunday Night Football. Thursday Night Football on NFL Network kicks off in Week 2 (Sept. 13) and features nine 2011 playoff teams, including six which won division crowns and both NFC Championship Game teams (Giants and 49ers). Game times for the contests are 8:00 P.M. ET. The 43rd season of Monday Night Football will kick off on ESPN with a doubleheader Monday, September 10 –Cincinnati Bengals at Baltimore Ravens, at 7 P.M. ET, and San Diego Chargers at Oakland Raiders at 10:15 P.M./7:15 p.m. PT) – and will continue with a total of 17 prime-time games. NBC will broadcast 19 primetime NFL games during the 2012 season, highlighted by: the Super Bowl Champion New York Giants hosting their division rivals the Dallas Cowboys on NFL Kickoff 2012, and the new Thanksgiving night game.
  • Good news for FX and perennial disgruntled employee Charlie Sheen. According to TV Guide, test audiences who viewed the upcoming FX series “Anger Management” have given it high marks. The sitcom is based on the 2003 movie of the same name, featuring Adam Sandler and Jack Nicholson. Sheen plays an ex Major League Baseball player with rage problems, who becomes an anger management therapist. Over 80% of the group approved of Sheen’s performance. “Anger Management” will premiere back-to-back episodes on Thursday, June 28 at 9 P.M. ET.

 

BET Upfront: Much More Music, Late Night Talk, Films and Digital

Published 2 years ago

BET Networks held its upfront presentation in Chicago, and unveiled an ambitious 2012-2013 slate, reports Broadcasting & Cable. BET Networks is a division of Viacom and a leading provider of content to black consumers globally, and the company revealed its 2012-2013 programming slate of scripted programs and original movies for both the BET and CENTRIC networks, as well as new web series for BET.com.

"No one can offer you a better platform to reach lovers of Black culture," BET Networks CEO Debra Lee told the audience of 150 media buyers. Louis Carr, president of media sales at BET, described the buying power of the African-American consumer, which includes $7.4 billion spent dining out per year and $26.7 billion on cars per year.

Coming off of what it claims is the network's best year ever, BET continues to be the number one ad-supported cable network among blacks 18-49 for 12 consecutive years, according to Nielsen data. "Our audience is passionate about our content and has a voracious appetite for connecting with brands on our platforms more than any other media brand," said Louis Carr, President of Advertising Sales at BET Networks. "Our precise understanding of the African American consumer allows us to program with the needs and wants of Black America and to provide unique partnership opportunities across every platform and channel."

The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. CENTRIC is a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience.

NEW PROGRAMMING ON BET:
“Don’t Sleep”
is a fresh new voice joining the ranks of Jon Stewart, Steven Colbert and Bill Maher. T.J. Holmes gives you a good reason to stay up late. With hilarious "correspondents," T.J.'s sure to have viewers rolling with laughter over the absurdity of today's hot-button issues. Speaking through a unique and smart African American filter, T.J. invites the community to wake up on the issues that affect them; don't sleep on the stories that mainstream news outlets won't cover. The show will also open ears with captivating, unexpected musical performances. “Don’t Sleep” reports with keen focus to keep Black America engaged and in the know.

“House Husbands" spins off of “an insanely funny sketch” from the 2011 BET Awards (which quickly became a phenomenon) starring host Kevin Hart, rap heartthrob Nelly, R&B crooner Bobby Brown, comedian Anthony Anderson and film star Nick Cannon. The "housewives" don't even know what it means to be a real Hollywood Husband. The pressures of spousal stardom are almost too much to bear. Watch the “House Husbands” air it all out in this semi-scripted reality TV spoof of every fill-in-the-blank Wives franchise.

“The Mathis Project” is a powerful new docu-series aiming to empower neighborhoods plagued by unsolved homicides. Judge Greg Mathis unites local volunteers and law enforcement to gather information that has the potential to solve the case - and get community members to do what, for some, is unthinkable: reveal what they know. Mathis' investigative skills will bring these cases to a close by exposing the truth that witnesses, anonymous tipsters and "word on the street" sources have kept hidden for years. Produced by ITV Studios and Mathis Productions. 

“Second Generation Wayans” is a hilarious new scripted comedy based on the lives of the members of the next generation of the Wayans family. However, as it turns out, being a Wayans isn't all fun and games. Viewers see the good, the funny and the ugly as the young trio emerges from the long shadows of their uncles to carve out their own paths to stardom in Hollywood. Executive produced by Devon Shepard, Marlon Wayans and Rick Alvarez. Starring Craig Wayans, Damien Dante Wayans, and George O. Gore II.

BET NEW MOVIES FOR "BET PREMIERE CINEMA":
“Being Mary Jane.”
From the producers of the award-winning, record breaking BET comedy THE GAME and #1 box-office romantic comedy "Jumping the Broom" comes an original movie starring the gorgeous and talented Gabrielle Union. This is a story to which millions of modern women will both relate and respond. Mary Jane Paul has it all: she's a successful TV news anchor, entirely self-sufficient - an all-around powerhouse who remains devoted to a family that doesn't share her motivation. As Mary Jane juggles her life, her work and her commitment to her family, we find out how far she's willing to go to find the puzzle pieces that she, and society, insist are missing from her life as a single Black female. Starring Gabrielle Union, Richard Roundtree, Margaret Avery, Lisa Vidal, Richard Brooks, Omari Hardwick, Tika Sumpter, Raven Goodwin, B.J. Britt, Aaron Spears, LaTarsha Rose and Robinne Lee.

“Gun Hill.” From the executive producers of “New York Undercover,” this high-powered cop drama is about identical twins on opposite sides of life: Trane, a cop, and Bird, a con. On one fateful night, Trane is killed. Bird assumes his identity and begins his own search for redemption. Set in the mean streets of New York, this smart, gritty two-hour movie event features an ensemble cast of characters operating on all sides of the law, where no one is quite what they seem. Executive produced by Don Kurt and Reggie Bythewood. Written and directed by Reggie Bythewood. Starring Larenz Tate, Emayatzy E. Corinealdi, Tawny Cypress, Aisha Hinds, Michael Aronov and Phyllis Yvonne Stickney.

“LUV.” Fresh from being critically acclaimed at Sundance 2012, BET presents the worldwide television premiere of LUV, starring hip hop and Hollywood star Common. The distinguished Danny Glover and Charles S. Dutton and Dennis Haysbert also illuminate this future classic. A world of hope, violence and self-determination comes to life in this dramatic thriller. Woody Watson is a timid, orphaned eleven-year old boy from Baltimore who dreams of a better life. He sees his uncle Vincent - recently released from prison - as the father he never had. But Vincent's former life and criminal past soon comes back to haunt them both. Coming of age, all too soon, Woody has to decide where he stands and who he wants to be. Written and directed by Sheldon Candis. Starring Common, Michael Rainey Jr., Danny Glover, Charles S. Dutton, Dennis Haysbert, Lonette McKee and Meagan Good.

“Middle of Nowhere.” BET is proud to present the worldwide premiere of the historic Sundance 2012 award-winning film “Middle of Nowhere.” In this elegant and emotional drama, a woman named Ruby changes her life during her husband's incarceration. It follows Ruby's journey to maintain both her marriage and her own identity. This hauntingly beautiful story is at once simple and infinitely complicated. Written and directed by Ava DuVernay. Starring Omari Hardwick and Emayatzy E. Corinealdi.

“The Mindless Behavior Project.” This film documents the tribulations of blazing-hot boy band Mindless Behavior, following the tour life of four teens struggling to balance their personal lives and burgeoning careers. An homage to the Beatles' "A Hard Day's Night," these young men learn valuable lessons about friendship, loyalty and ultimately their places within the group. Mindless Behavior is a social media phenomenon, with more than 110 million collective hits on YouTube, 1.3 million "likes" on Facebook, 530,000 Twitter followers, and more than a half million subscribers to their official mobile hotline. Executive produced by Reuben Cannon and Cory Tynan. Starring Princeton, Prodigy, Ray Ray and Roc Royal.

RETURNING HITS ON BET:
“106 & PARK.”
This video countdown show is now in its 12th year. BET's flagship program is a destination for the A-list of music, film, television, style and sports, from Lady Gaga and Justin Bieber to Idris Elba and Nicki Minaj. With innovative inclusion of social media and social movements, “106 & Park” engages millions of audience members beyond TV via the “106 & Park” mobile app, winner of the Best App Ever Award 2011 for Best Big Brand App, the talent competition "Wild Out Wednesday" and the infamous newcomer rap battle "Freestyle Friday," “106 & Park” continues to lead in delivering what's hot and what's next in pop culture. Hosted by Terrence and Rosci.

“Bobby Jones Gospel.” Grammy winner Dr. Bobby Jones, Jr., the "Ambassador of Gospel" and host of the longest continuously running original series on cable television, delivers his ministry and praise on the network's flagship gospel program and the longest-running gospel program on cable. This weekly standout features joyous performances and riveting interviews from gospel music's most talented entertainers, choirs, evangelists, and others.

“Let’s Stay Together.”  When two independently minded sisters take the step toward marriage, life puts their love to the test. This sophisticated romantic comedy series keeps its sense of humor as it tackles the intricacies of sex, intimacy, and communication. Created and executive produced by Jacque Edmonds Cofer and executive produced by Flavor Unit Entertainment.

“Reed Between the Lines.” A new season of this refreshing family comedy series navigating the ups and downs of love, work and family. This contemporary blended Black family uses wit, warmth and humor to keep life's challenges in perspective, remembering to always make room for love.

“Sunday Best.” The NAACP Image Award-winning smash hit gospel competition show promises to inspire like never before! BET's search for the world's most faithful voices will deliver the most competitive season yet. Hosted by Kirk Franklin with celebrity judges Pastor Donnie McClurkin, Yolanda Adams and Cece Winans, gospel hopefuls compete for a major recording contract and incredible prizes.

“The Game.” New episodes of “The Game” will be produced by and air exclusively on BET. After enjoying record ratings in syndication, “The Game,” created by Mara Brock Akil and executive produced by Kelsey Grammer, Salim Akil and Kenny Smith, will follow the lives of the fictitious San Diego Sabres - and the women who love them.

RETURNING MEGA-SPECIALS ON BET:
“A Very BET Christmas.”
This holiday music special is the ideal way to gather the family together and get them in the Christmas spirit. Viewers' favorite R&B and pop recording stars perform Yuletide classics. Santa may even make an appearance!

“BET Awards.” is the most watched awards program among African American viewers in cable history, and #1 with African American viewers 18-34 year after year. After an unparalleled 11 years of excitement and surprises, the “BET Awards” will continue to deliver unforgettable moments, tributes, and performances in 2012.

“BET Hip Hop Awards.” The Awards pays tribute to a culture that changed the world. With style, substance, and swagger like no other, the “BET Hip Hop Awards 2011” was the #1 hip hop-themed telecast on television for the sixth consecutive year.

“Black Girls Rock.” African American women are leading in the White House and the Fortune 500, dominating professional sports, driving political discourse, and winning Hollywood's top awards. A celebration is in order. Expect one without equal from BET.

“Celebration of Gospel.” This special rings in each new year with awe-inspiring power and anointed, electrifying performances. Always a star-studded gathering of gospel and R&B greats, “Celebration of Gospel” holds the crown as the highest-rated gospel program anywhere on television for eleven years running.

“Rip the Runway.” “Rip” sets the best of Black fashion to music. Electric performances, bold designers and sexy models melt the winter chill. No wonder it's the #1 fashion-themed telecast on television three years running!

“The BET Honors.” A celebration of African-American entrepreneurs, corporate citizens, educators, public servants and entertainers are lauded with moving musical tributes. Hailed by The Washington Post as an event that "favored achievement with honor over gaudy success," The “BET Honors” is the bridge between generations.

NEW PROGRAMMING ON CENTRIC:
“Apollo Live.”
Birthplace of legends and home of future stars, The Apollo Theater shines anew for the next generation. Genius creative trio and Executive Producers Jamie Foxx, Marcus King and Don Weiner put a fresh spin on the classic variety show "Amateur Night" at Harlem's iconic venue, including a talent showcase and a singing competition featuring the great entertainer Doug E. Fresh and music man Michael Bivins as judges. “Apollo Live” promises a bevy of special guest appearances and performances. Hosted by funny man Tony Rock and of course, starring the electric Apollo Theater live audience.

“CENTRIC Soul Weekend.” CENTRIC is the place that re-imagines classics into contemporary destinations. This year, the party train delivers plenty of soul to Las Vegas. The brightest stars of R&B, Soul and Hip Hop light up the Planet Hollywood Theater. “Centric Soul Weekend” is three days of live side-splitting comedy, soul-powered music and exclusive events, all culminating with the biggest night in Black music: “The Soul Train Awards.” Hosted by hilarious crowd favorite Cedric the Entertainer.

“Soul Train Awards.” “The Hippest Trip in America keeps grooving forward.” The iconic brand that defined a generation returns for 2013 with its signature awards show. Featuring never-before-seen musical collaborations and powerful tributes from world-class performers, the “Soul Train Awards” brings you the most revered and promising voices in soul and R&B. The “Soul Train Awards” is simulcast on Centric and BET.

RETURNING HITS ON CENTRIC:
“As Written.”
This original music series peeks behind the curtain to reveal an in-depth look at a musician's creative process. Each episode will follow an artist - some established, some emerging - and explore what drives them to create and who inspires them to press on in the music industry. It is all in an effort to give viewers a look into some of our most intriguing creative minds.

“Being.” This new docu-series takes viewers on an intimate journey into the lives of some of the music industry's most legendary artists, including Gladys Knight, Anita Baker and Earth, Wind, & Fire. Their struggles and triumphs have helped to shape the careers of so many; without them, the music scene would be vastly different. Being shares firsthand accounts from family and friends who recall what it was like for these legends as they ascended to stardom.

“Culture List.” A long-form music series that also covers the worlds of film, fashion, beauty, fitness and entertainment with lifestyle segments each week. From books and movies to celebrity news, “it's all here on ‘Culture List’—complete with viewer calls to action for social and digital extensions.’

“Inside.” This special series brings viewers into the lives of today's musical masters. What and who inspires them? How do they consistently deliver hits, stay relevant, and maintain a standard of musical excellence? “Inside” delivers the answers by providing a closer look at the genius and legacy of musical trailblazers who have changed the landscape and influenced a generation.

BET DIGITAL PROGRAMMING:
“8 Days a Week.”
This groundbreaking web series is back for a second sensational season on BET.com. Set against the unpredictable backdrop of Hollywood and polished with a “bangin' original soundtrack,” this fresh, fast-paced drama chronicles the pursuit of that one shot at fame and the critical friendships it takes to get there. Based on the critically acclaimed teen book series "The Come Up" by New York Times best-selling author Lyah Beth LeFlore, “8 Days a Week” will take viewers into the world of six 20-somethings who have one thing in common: the hunger to win the game of life.

“Asylum,” a thriller that follows a team of doctors as they diagnose and treat patients at the infamous St. Dympna hospital for the criminally insane. Along the way, we will discover intriguing secrets about the staff and learn more about the asylum's mysterious past.

“Grasshopper & Sage” will fulfill the insatiable youth appetite for online animated series. Evil Principal Kaijin is turning his prestigious, handpicked students at the Ninja Mystery School into monsters. Unassuming freshman exchange student Cory "Grasshopper" Miyazaki steps in to challenge Kaijin's plans for world domination. This deceptively geeky kid is a Sage in training who uses his martial arts skills to keep Kaijin's foot soldiers in check and the school safe from bullies - all while making sure he gets his homework done! Style reigns supreme in this action-packed animation series.

“Unsigned.” From the minds and pens of master animators MADTWiiNZ Mark and Mike Davis of Imajimation Studios (creators of “Blokhedz,” “The Vader Project”) comes this brand-new animated series. Aspiring rap group Freestyle will do whatever it takes to catch their big break in the music industry. As they try to make it big, their hilarious misadventures sometimes take a dangerous turn. This edgy series will have you laughing out loud from the edge of your seat, as you root for these kids to make their dreams come true.

Nielsen Infographic: The Digital Black Consumer and Mobile Advertising

Published 2 years ago

Nielsen has released some updated stats and an infographic on African-American consumers and mobile advertising. As of Q4 of 2011, half of black mobile users owned a smartphone (up from 44% in Q4 2010) and 58% accessed the mobile Internet, more than any other race/ethnic group.

Nielsen was updating data from its Sepember, 2011 “State of the African-American Consumer” report, which it compiled in cooperation with the National Newspaper Publishers Association (NNPA), a federation of more than 200 Black community newspapers across the U.S. As Nielsen described, “This growing economic potential presents an opportunity for Fortune 500 companies to examine and further understand this important, flourishing market segment.”

“Too often, companies don’t realize the inherent differences of our community, are not aware of the market size impact and have not optimized efforts to develop messages beyond those that coincide with Black History Month,” said Cloves Campbell, chairman, NNPA.

Where to reach them?
Spot and search advertisers will want to concentrate on the eastern seaboard and south/southeast, according to U.S. Census data.


Among other findings by Nielsen and NNPA:

  • With a buying power of nearly $1 trillion annually, if African-Americans were a country, they’d be the 16th largest country in the world.
  • The number of African-American households earning $75,000 or higher grew by almost 64% between 2000 and 2009, a rate close to 12% greater than the change in the overall population’s.
  • African-Americans make more shopping trips than all other groups, but spend less money per trip. African-Americans in higher income brackets also spend 300% more in higher-end retail grocers more than any other high income household.
  • There were 23.9 million active African-American Internet users in July 2011 – 76% of whom visited a social networking/blog site.
  • African-Americans use more than double the amount of mobile phone voice minutes compared to Whites – 1,298 minutes a month vs. 606.
  • The percentage of African-Americans attending college or earning a degree has increased to 44% for men and 53% for women.

Comcast Announces Four Minority-Owned Networks For Basic Cable: Four More to Follow

Published 2 years, 1 month ago

Comcast has selected four new minority-owned independent networks to be broadly distributed on Comcast Cable systems between April 2012 and January 2014. Comcast entertained more than 100 proposals before selecting the four nets, two of which are majority African-American owned and two that are majority American Hispanic owned and operated and programmed in English.

These launches partly fulfill a commitment that Comcast to the Federal Communications Commission (FCC) in connection with its early 2011 acquisition of NBCUniversal. The commitment is to launch 10 new independently owned and operated networks over the next eight years. Of the 10 networks, four will be majority African-American owned, two will be majority American Latino owned, two will be operated by American Latino programmers, and two will provide additional independent programming. Ultimately, each of the 10 networks will be added on select Comcast systems as part of the digital basic tier of service. Comcast announced that it was taking proposals for those new networks, and these four are the first four of the eight minority owned- or operated networks specified in the FCC agreement.

African-American Category
Aspire
is spearheaded by entrepreneur and NBA hall of famer Earvin “Magic” Johnson, in partnership with GMC TV. Johnson emphasizes Aspire’s positive : the network will not be a true crime/dating disaster/reality show outlet. “Aspire will be a network that encourages and challenges African-Americans to reach for their dreams and will appeal to all generations,” said Johnson. Aspire will deliver what Comcast calls “inspiring and positive programming” including movies, documentaries, short films, music, comedy, visual and performing arts, and faith and inspirational programs. The network will launch by summer 2012.

REVOLT was proposed by superstar and entrepreneur Sean “Diddy” Combs and MTV veteran Andy Schuon. This network’s programming is inspired by music and pop culture, and will include music videos, live performances, music news, and interviews and will incorporate social media interaction for music artists and fans. The network has entered into an agreement to launch in 2013. Combs describes REVOLT as “The first channel created entirely from the ground up in this new era of social media…We’re building this platform for artists to reach an extraordinary number of people in a completely different way. REVOLT will be live, like all great moments in television history. REVOLT will also be immediate, like today’s social networks.”

Hispanic Category:
El Rey
was proposed by legendary Hollywood director Robert Rodriguez and FactoryMade Ventures executives John Fogelman and Cristina Patwa. El Rey is designed for both Hispanic and mass market audiences, and will be a general entertainment network in English. It will feature a mix of reality, scripted and animated series, movies, documentaries, news, music, comedy, and sports programming. "We engineered El Rey to address a burgeoning opportunity to deliver unique, high-quality and compelling content to a hard-to-reach demographic and are excited to bring more opportunities to generations of talent, storytellers and dreamers through this special partnership,” said Rodriguez in a statement. The El Rey network will include programming that features Hispanic producers, celebrities and public figures. The network has entered into an agreement to launch by January 2014.

BabyFirst Americas was proposed by Spanish language television veteran Constantino “Said” Schwarz, this network is designed for infants, very young children, and their parents, and emphasizes the importance of early development of verbal, math and motor skills. The network has entered into an agreement to launch by April 2012. As Schwartz describes it, “BabyFirst Americas aims to bring the essential academic building blocks for Kindergarten readiness into the home, making it accessible for families all across the U.S.”

Upfront TV: “Smash” Crashing | Lohan as Liz on Lifetime | Spike Ditches Scripts for Reality

Published 2 years, 1 month ago
  • Signs of ill health at NBC’s much-marketed “Smash,” reports Adweek. The show depicts young hopefuls trying to make it on Broadway. After debuting on February 6 with 11.4 million viewers and a 3.8 rating among adults 18-49, it dropped to a 2.8 rating in week two. Even in its premiere, the show lost viewers, with 14.1 million tuning in at the top of the hour and 10.1 million watching the full hour. This is reminiscent of ABC’s short lived “My So-Called Life,” the 1994 teen drama; a darling among critics, a limited taste among viewers; but also of NBC’s “The West Wing,” which struggled in its 1999 premiere season, yet ran until 2006.
  • A potential ratings bonanza for Lifetime. Lindsey Lohan will be on the small screen, playing Elizabeth Taylor in the Lifetime TV movie “Liz and Dick,” reports Access Hollywood. No air date yet, but Lifetime scores big with its original movies—chiefly true-crime dramas with name actors, like its Rob Lowe vehicle “Drew Peterson: Untouchable,” which in January drew 5.8 million viewers on Saturday night, for a 4.25 rating. Supposedly, producer Larry Thompson has inked a “stay out of trouble” clause into Lohan’s contract.
  • “Vampire Diaries” hero Taylor Kinney will play an adrenaline-junkie firefighter in NBC’s “Chicago Fire,” reports Deadline Hollywood. Dick Wolf of the “Law & Order” franchise will produce. Like “Law & Order: Criminal Intent,” this series will depict an “elite squad,” sent to tackle the most dangerous fires or rescue operations.
  • Spike has cancelled “Blue Mountain State,” and will focus on unscripted series, reports TVByTheNumbers. The scripted half-hour series followed the misadventures of a college football team, and ran for three seasons. Spike will shift its focus from scripted programming to the relatively low-cost reality programming, according to Variety, which interviewed Spike’s executive VP of original series. It has picked up a second season of 13 episodes of “Ink Master,” an elimination show about tattoo artistry, and will premiere “American Digger” on March 20. “Digger” follows one-time pro wrestler Ric Savage, looking for buried treasure in back yards.
  • Cable channels took some top honors at last week’s 43rd Annual NAACP Image Awards, reports Multichannel News. Malcolm Jamal Warner took best actor for BET’s “Read Between The Lines,” and co-star Tracy Ellis Ross for Best Actress. TBS’s “Tyler Perry’s House of Payne” won best comedy series, and star Keshia Night Pulliam earned best supporting actress in a comedy series. HBO’s “Thurgood,” a biopic of Supreme Court Justice Thurgood Marshall, won for outstanding original film or mini-series, and its star Laurence Fishburne for outstanding actor.

Upfront TV: “Face Off” Again | BET’s Ambitious Plans | Oscar Spots Sold Out | News Nets Give Fs

Published 2 years, 2 months ago
  • Syfy has renewed Face Off for a 10-episode third season, reports Multichannel News. The competition/elimination show pits special makeup artists against one another, with top Hollywood talent (e.g., Tom Savini of numerous Living Dead movies) as judges. Face Off airs Wednesdays at 10 p.m., and scored 2.5 million viewers for its January 11 Season 2 premiere.

  • Black Entertainment Television (BET) has revealed what the LA Times calls an “ambitious development slate.” Among the offerings, a new sitcom from the Wayans family; “Gun Hill,” the channel’s first scripted drama; and projects involving minister T.D. Jakes, comedian-author Steve Harvey,actor Jamie Foxx and TV judge Greg Mathis.are behind various reality projects, including one series that will revamp "Showtime at the Apollo". BET also operates the BET Vertical AdNetwork, targeting the $821 billion buying power of African-Americans.
  • Walt Disney Co. Chief Executive Bob Iger announced that ABC has sold out commercial time for this year’s 84th Annual Academy Awards broadcast on February 26. As the LA Times reports, Iger told analysts in an earnings conference call that this is unusually early to have offloaded all inventory, even with a few more spots for the 2012 broadcast than in 2011. ABC took an average $1.7 million per 30-second spot.
  • News directors don’t think much of one another’s product revealed a survey by TVNewsCheck. news directors at stations across the U.S. were asked to grade networks on their overall journalistic quality. None received As, though NBC news scored highest, and Fox News Channel (FNC), lowest. Fox News scored highest in conservative bias, and MSNBC on liberal bias. The GPAs listed refer to the “grade point average” scale of 1-4. These figures are way out of whack with public sentiment: FNC just celebrated a decade run as the most watched cable news network, with MSNBC in the #2 slot.

Online Ads: Poll Finds 15 Seconds the Limit for Consumers

Published 2 years, 2 months ago

Consumers understand that free content online is supported by advertising. But the majority at 54% considers 15 seconds the limit for in-stream and online ads, according to a survey by Poll Position. The company conducted a survey of 1,179 registered U.S. voters.

Of those polled, 54% felt that 15 seconds was acceptable, and 12% went as high as 30 seconds. But the numbers climb even higher, when you exclude the 27% who had no opinion. Of those who do have an opinion—

  • 73% find 15 seconds acceptable;
  • 5% find 30 seconds acceptable.

Demographic Divides

Interestingly, the figures were fairly close for male versus female voters and Republicans versus Democrats. But some significant demographic differences emerged.

Consumers in the 30-44 age group had the highest tolerance for 15-second ads, at 60.5%. Those in the 65+ demographic are far less patient, and only 40.1% of those consumers find 15 seconds acceptable, versus the 54.1% mean.

Among ethnic groups, 60.3% of white consumers find 15 seconds acceptable, but only 40.1% of Hispanics, and 33.3% of African-American respondents.