Spending on Spanish-language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released by The Nielsen Company. Spot radio earned the most revenue among African-American media in 2009, though it, too, was down - by about 10%.
Spanish-language Ad Spending Drops 4.7%
Nielsen found that Spanish-language advertising was down 4.7% in the U.S. last year....
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Unlike the male-favored Super Bowl, the TV audience for the Winter Olympics is predominantly female, according to The Nielsen Company.
Through February 21, 2010, an estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership earlier this month was almost the exact opposite, with its audience composed of 54% males and 46% females.
Older, White Viewers Watch...
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Urban Adult Contemporary radio formats have the highest share of listening per market, according to a recent study by Research Director Inc. and Inside Radio.
Urban Adult Contemporary has an average 7.8 share among persons 6+, based on PPM ratings, Mediaweek reports.
But despite the fact that Urban Adult Contemporary did well in the ratings, Urban stations have lost share with the PPM....
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Hip-hop magazine Vibe, shuttered in June, will return to the shelves. The title has been acquired by Uptown Media and private equity firm InterMedia Partners, and will be relaunched at the end of the year.
The title will become a quarterly rather than a monthly, and will have a greater focus on online content, with fresh content beginning to be posted by the end of the summer, according to...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
The Government Accountability Office will be looking into the effect Arbitron’s PPM will have on advertising revenue streams for radio stations, and particularly whether it adequately counts minorities. It is the latest group to examine the PPM following claims that the electronic measurement system undercounts minority groups.
Arbitron issued a statement saying: “As always, Arbitron welcomes...
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Music magazine Vibe is closing, effective immediately, leaving just two major music magazines focusing on hip-hop and R&B, XXL and The Source.
Steve Aaron, chief of Vibe Media Group, told staffers in a memo that the company had tried unsuccessfully to find new investors or to restructure the huge debt the small company has, reports The New York Times. Music magazine Blender likewise shuttered...
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Arbitron has released its latest National Radio Listening Report, which indicates that radio reaches more than 235 million persons age 12 and older over the course of a typical week.
The Radar 101 report, based on PPM respondents from within commercialized PPM markets and diary respondents from the balance of the U.S., shows that total radio reach is larger than in previous surveys.
Listening...
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In spite of increased online activity and news coverage about the growing influence of blogs and social networks, new research from Mintel continues to show that real-life referrals are more influential to consumers than those received online.
The survey, which echoes prior research from Rubicon, found that 34% of American consumers bought a product or service based on a recommendation from a...
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Arbitron failed by a significant margin to meet its minimum sample sizes for African-American and Hispanic audiences for the PPM in Los Angeles, Chicago, Detroit and Long Island in April.
Arbitron’s sample sizes increase over time; targets increase depending on how long the PPM has been in service in the market.
Arbitron’s benchmarks for black and Hispanics 18-34 is a DDI of 70 in the first...
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Arbitron’s PPM ratings for New York for the last four months will need to be reissued, Arbitron told subscribers this week.
The radio ratings company announced that revised New York estimates from Holiday 2008 through March 2009 will be available June 8. The problem was due to a miscalculation in Arbitron’s population estimate, writes Mediaweek.
In its notice to clients, Arbitron said that...
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