IPG’s Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized.
The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies say. It is powered by Microsoft.
For the past six months, Mediabrands and Microsoft...
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Though lay-offs at media agencies are still taking place, the pace has slowed; some shops have begun replacing people they lost along the way, and staffers who were displaced are beginning to find jobs again, says Kurt O’Hare, pres of O’Hare and Associates recruiting firm.
Patricia Sklar, pres of recruiting firm Sklar & Associates, agrees. “It’s quiet, but people are getting jobs,” she says (Continue Reading »
Draftfcb New York has merged its media, digital and customer-relationship management businesses into one unit in an effort to make its offerings more integrated and to be able to respond more quickly to changing client strategies.
The new group is being called the Real-Time Marketing division and will be headed by Chief Media Officer Richard Gagnon, who will report to Peter DeNunzio, president...
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Sanford C. Bernstein analyst Michael Nathanson has boosted his fiscal-year 2010 estimates for CBS, Walt Disney and News Corp., saying that demand for new automobiles will strengthen in 2010, which in turn will strengthen local ad markets and local TV stations in particular.
Auto ads slipped 17% in 2008, and fell an alarming 29% in the first quarter of 2009 - and Nathanson doesn’t expect the...
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40% of corporate exhibitors and exhibition management professionals feel digital marketing is vital to the execution of live events, while 17% consider it a lead tactic, according to a study by The Center for Exhibition Industry Research (CEIR) and marketing firm George P. Johnson.
What’s more, 81% of respondents rely on webinars — the most common virtual event strategy used, according to...
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Hoping to sate agencies’ thirst for transparency, control, and more granular insights in conversational media ads, BuzzLogic has launched the Conversational Advertising Dashboard in beta.
“Conversational marketing is still a new medium for many advertisers, and media without measurement is not a sustainable model,” preached CEO Rob Crumpler of BuzzLogic. “We are enabling advertisers to gain...
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As retail businesses fail or move to cheaper digs, marketers are snaring their vacant storefront windows in urban areas for advertising space, at reduced prices.
In Manhattan, empty storefronts have recently had their windows filled with ads for Nestea, Snickers, Delta Air Lines and Conservation International.
Advertisers can rent the windows of a storefront for a fraction of what landlords...
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Starcom MediaVest Group is creating a new ad buying unit, the SMG Exchange or SMGX, that will serve clients at Starcom, Spark and MediaVest. The new group will focus on local media, including radio, TV, out-of-home, newspapers, sports sponsorships, and licensing and merchandising opportunities.
National broadcast will be added by next year.
John Muszynski, now chief investment officer for...
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MediaVest has been chosen media buying and planning agency of record for the estimated $780 million Mars, Wrigley account. The decision follows a comprehensive agency assessment conducted jointly by Mars and subsidiary the Wm. Wrigley Jr. Company to consolidate planning and buying responsibilities for the general and Hispanic market.
The account will include buying for television, cinema and...
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WPP, which began cutting jobs at the beginning of this year, is on target to cut its global workforce by over 6% to 106,000 by the end of 2009, according to sources close to the company.
The global advertising firm will cut a total of 7,200 jobs this year, with many of those coming in Britain, Europe and the U.S., writes the Guardian.
WPP Group’s like-for-like revenue fell below...
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