Pfizer has consolidated all media buying for its Wyeth DTC brands under Carat, sending an additional $250 million in billings to the Aegis-owned shop.
Carat was Pfizer’s media buyer and planner of record prior to the merger with Wyeth last year, at which time media buying and planning was moved in-house. Now, the total Pfizer account in Carat’s hand is likely worth more than $1 billion in...
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WPP’s global organic revenue fell 8.1% in 2009. In North America, organic revenue also fell 8.1%. North America accounts for about 35% of the company’s overall revenue.
Organic revenue fell 7% in the fourth quarter.
The areas to see the sharpest drops in organic revenue were Western continental Europe and the U.S. Argentina, India and Poland were the only countries to post organic revenue...
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Addressable TV ads served by Invidi have been found to be more engaging to viewers, causing them to change channels less often, Starcom MediaVest Group and Comcast Spotlight announced today.
The announcement follows analysis of an addressable TV advertising trial in Baltimore which showed homes receiving addressable TV advertising changed channels 32% less often than homes not receiving...
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Publicis Group saw revenue slow its rate of decline in the fourth quarter, the agency group reported this week.
Publicis Group Q4 organic revenue (factoring out fluctuations in currency, acquisitions and other variables) fell 5.4%. The results are an improvement over previous quarters and would seem to confirm CEO Maurice Levy’s belief that the worst is over in terms of the economic...
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New York’s BBDO cut 20 staff members in a move that “is directly related to our continuing efforts to reshape our business model in line with our clients’ needs, especially in digital,” according to president and CEO John Osborn.
The cuts represented just under 4% of the agency’s total headcount, reports Adweek.
The reduction follows the loss of creative duties for Pizza Hut, which spent more...
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Chrysler has appointed a new agency to handle its media planning and buying.
Universal McCann will be the automaker’s new agency of record for media planning and buying for the Chrysler, Jeep, Dodge and Ram brands in the U.S., Canada, and Mexico effective immediately.
Chrysler’s contract with its current agency, PHD, expires in January, 2010.
Media buying and planning will primarily run out...
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ZenithOptimedia and GroupM have both revised upward their global ad spending predictions from their most recent projections a few months ago.
ZenithOptimedia says global ad spending will improve by 0.9% in 2010, to nearly $448 billion. That number is up fractionally from the 0.5% growth the agency predicted in October. The expected growth in 2010 will follow a steeper-then-expected 10.2%...
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Bloomberg is seeking a new agency or roster of agencies to give the publisher a new image: the company, which agreed to acquire BusinessWeek last month, wants to be known for more than just operating financial news terminals.
The new creative agency will be responsible for getting attention for the company’s newswire and for its Bloomberg TV, Bloomberg radio on XM and Sirius, and Bloomberg...
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WPP Group reported an 8.7% decline in organic revenue, to $3.319 billion, in the third quarter, compared to the same quarter a year ago.
The decline followed a 10.5% decline in the second quarter.
The company said the results were indicative of overall conditions being “less worse, reflecting no Armageddon” for the marketing communications industry, writes Adweek. Consumer and corporate...
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Publicis expects a better fourth quarter - both for Publicis and for the ad market - and a return to growth in the second half of 2010.
The advertising group said sales were down 5.3% in the third quarter compared with the same quarter in 2008; organic revenues declined by 7.4%, compared to analyst predictions of a 6.9% drop, according to Reuters. The 7.4% drop was an improvement over the 8.6%...
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