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Archives » Agencies

NBC Sports Will Handle NHL Ad Sales | Online Budget a Concern for Soap Opera Stars

Published 2 years, 9 months ago
  • NBC Sports Group has reached an advertising deal with the NHL that gives the network oversight of the teams’ national sales. The agreement follow April’s $2 billion deal that extends media rights for league games for 10 more years. The new ad sales deal is limited to the next five years. Terms of the new deal were not disclosed, writes Paid Content.

  • With the agreement in place to move "All My Children" and "One Life to Live" from television to the internet with online distribution company Prospect Park, the shows’ stars are divided over whether to move online, or to move on, according to Fox News. The move will entail serious cost cutting, including the salaries of the programs’ high-priced talent, should they choose to sign on.

  • Syfy's three-hour Monday night lineup got off to a fast start. Rookie dramaAlphaswas the cable network's most-watched series debut since 2009, delivering 2.5 million viewers following veteran series Eureka and Warehouse 13. At 10 p.m., 1.2 million belonged to the ad-coveted adults 18-49 demographic and 1.3 million were in the older 25-54 demo, writes the Hollywood Reporter.

  • Netflix has changed its pricing and will no longer offer a plan that includes streaming and DVD. Instead, subscribers will have to choose or pay for two plans -- which amounts to a 60% price increase. Unlimited online streaming stays at $7.99; the DVD-only monthly fees range from $7.99 (1 at a time) to $11.99 (2 at a time). And a DVD and streaming is 15.98. The switch takes effect immediately for new subscribers but existing subs get current pricing until Sept. 1, reports Paid Content.

Apple iAd Discounts Run Deep for Multiple Campaigns | The Voice Mix of Live and Social

Published 2 years, 9 months ago
  • More than a year after Apple launched iAds in June 2010, the iAd is floundering, writes Daily Tech, listing Citigroup and J.C. Penney as highfalutin clients that have dropped out of $1M USD iAd contracts they entered at launch. Generally, Apple now offers a $500,000 flat rate -- half the original price -- and there is speculation that discounts run even deeper for agencies bringing in multiple campaigns, by as much as 70%.

  • NBC’s new hit The Voice has done well in the convergence of live broadcast and social web, writes Lost Remote, suggesting that the “genius behind the digital success” is that social media isn’t seen as a secondary marketing vehicle but as core to the entire production. Digital producer Andrew Adashek accounts for some of the social success by the show's reaction to what they were finding in the Twitter feed. "Twitter was super helpful in sharing what was working with us and showing us, and pulling back the veil and saying what was helpful."

  • Online will attract a greater portion of global ad spend this year than previously expected, according to WPP-owned media buying outfit GroupM. The company forecasts measured digital advertising will account for 17 percent of global advertising in 2011, a point ahead of the 16 percent it had previously predicted in December. In addition, the group estimated the digital ad sector is growing at between 15 and 16 percent annually, and that it will exceed $100 billion in spend, worldwide, by 2012, reports ClickZ.com.

Chart: Top 10 Least Effective Ads, Q2 2011

Published 2 years, 9 months ago

Top 10 Least Effective AdsAbout this chart: Source: Ace Metrix, “Quarterly Top 10 National Ads,” July 2011. Definition: Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. Respondents are randomly selected and representative of the U.S. TV viewing audience. The results are presented on a scale of 0-950, which represents scoring on creative attributes such as relevance, persuasion, watchability, information, attention, and others.

 

 

 

 

 

Report: Coca-Cola’s “Shape” Ranks First for Q2 TV Ads

Published 2 years, 9 months ago

Top 10 Most Effective Ads

Coca-Cola’s “Shape” spot that featured its new bottle design was the most effective television advertisement for the second quarter ending June 30, 2011 according to Ace Metrix’s, “Quarterly Top 10 National Ads,” a guide for television advertising effectiveness.

The ad, which was Coke’s highest scoring ad of the last three years and the second-highest scoring ad out of more than 500 beverage ads in the Ace Metrix database, received an Ace Score of 670 compared to the Beverage category norm of 551.

The second quarter top ten list was dominated by new products and packaging enhancements across several different categories. Oreo launched its Fudge Creme line extension with a new spot featuring a family’s “indescribably good” reaction to the new cookie.

Other product launch and packaging enhancement ads include Google’s Chrome browser, Subway’s new salads, M&M’s “design your own M&Ms,” Magnum Ice Creams’ U.S. market launch, Wendy’s new sea salt French fries, Orville Redenbacher’s new popcorn bag, and the iPad 2.

The third highest-scoring ad, Google’s “Dear Sophie,” narrates a little girl’s life through the eyes of her father using a Gmail “diary” that demonstrates the capabilities of Google Chrome.

Google +1 Adds Publishing Partners | Some Ask ICANN .why? | Microsoft-Nielsen Target Web-to-TV

Published 2 years, 9 months ago
  • Google has 19 new media partners worldwide who are implementing Google’s +1 button their news articles and pages, including The Telegraph, Independent.co.uk, NME and Last.fm, reports Paid Content. Google has been working with publishers to introduce the button, many of whom expressed concern about how much access they would have to data collected by Google from readers who “+1” content.

  • ICANN’s recently unveiled plans to sell new .brand domain names for about $185,000 apiece has some considering the what-for, according to BtoB Online. Esther Dyson, a digital entrepreneur and former chairwoman of ICANN, expressed doubts: “I think it's kind of a useless market; and, if I had $185,000, I'd spend it on something else.”

  • Microsoft's advertising division is collaborating with Nielsen to measure how effectively online advertising for TV programming leads desired viewers to actually watch the program. The Television Online Effect pilot program will begin some time in July, and use aggregate profile data from Nielsen's TV/Internet Fusion panel, an integrated database of more than 250,000 people. From that data, Microsoft will create a target audience, and then run a campaign across multiple Microsoft properties, reports MultiChannel News.

  • Monster Worldwide, the parent company of job search site, Monster, has launched BeKnown, a professional networking Facebook app designed to enable users to establish a professional network and search for jobs, writes BtoB Online. BeKnown is available in 19 different languages, and aims to give Facebook users a separate, more professional place to collect work-related content.

  • Vancouver, B.C.-based gaming studio Silicon Sisters, female creators of content targeting the girl-gamer audience, is gearing up to release their second girl game. The studio released its well-received first game, School 26, in April, and the next School 26 game -- Summer of Secrets – is due in July, writes Media Shift.

GroupM, WPP Launch Xaxis Audience Buying Resource | 3GTV Pilot Goes In-Store with Top CPG Brands

Published 2 years, 9 months ago
  • GroupM announced the launch of Xaxis, a global audience buying company that combines the demand-side data and technology resources of WPP, and the trading leverage of the GroupM agencies into a single resource. The solution aims to offer advertisers the ability to target specific audiences directly, independent of website, app or media platform, using a database of audience profiles. In forming Xaxis, WPP brings together a portfolio of audience-buying capabilities including B3, targ.ad, GoldNetwork, GroupM DSP and the GroupM Marketplace. In 2010, the businesses that have combined to form Xaxis executed approximately 4,000 campaigns for more than 400 GroupM clients.

  • LivingSocial Families has launched in six new locations: Metrowest Boston, Mass., Waco, Texas, Des Moines, Iowa, Huntsville, Ala., Cardiff, United Kingdom, and Paris, France. With the addition of these sites, LivingSocial Families has extended its reach to 135 markets worldwide, and its members are getting discounts of at least 50% off on local experience, according to the company.

  • The Ritz-Carlton has launched World Concierge on Foursquare -- a first for a luxury hotel brand to extend exclusive services to a mobile public audience, according to their statement. Tips will be populated regularly by concierges from Ritz-Carlton hotels around the world. Foursquare users are able to find local information by visiting the profile of The Ritz-Carlton or by checking in to locations of interest.

Outdoor

  • Automated Media Services (AMS) has launched its new media platform, 3GTV Networks, into nine Bloom grocery stores in the Washington D.C., area. The AMS pilot program is the first test of its media platform which allows brands the ability to communicate in the retail store. Some leading household CPG's, including PepsiCo, Kraft Foods, Nestle Purina, have signed on for the pilot, the company reports. The platform has an in-store digital communications backbone that allows for digital messaging at the shelf-edge, two-way communications, shopper tracking and measurement tools, and other activities in development.

  • Specialty display solutions, Planar Systems, has partnered with NBA franchise, the Portland Trail Blazers, in the installation of the Planar Clarity Matrix LCD Video Wall System to boost fan engagment, brand loyalty and sales of season tickets at the Rose Garden Arena. The 132-square-foot Clarity Matrix LCD video wall features information about exclusive events with players and alumni, highlights season ticket holder discounts, and provides high-resolution videos and images from Trail Blazers games. The nearby 30-square-foot Clarity Matrix Wall of Fame depicts life-sized images of players, writes Digital Signage Expo.

X Factor Debut Scores More Air Time | Analyst: Advertisers May Cancel

Published 2 years, 9 months ago
  • Fox has increased air time for Simon Cowell's new singing competition show The X Factor to four hours a week for the start of the fall season, according to a schedule Fox announced Thursday. The X Factor will debut on Wednesday, Sept. 21 and Thursday, Sept. 22 and run from 8-10 p.m. both nights, reports Broadcasting & Cable.

  • With three months to go before the 2011-12 TV season gets underway, AdWeek’s Anthony Crupi takes a look at the aging dramas of the Big Four. NBC’s Law & Order: SVU is on the verge of its 13th season, CBS stalwart NCIS is preparing its ninth campaign and ABC’s Desperate Housewives and Grey’s Anatomy are entering their eighth cycles—and there’s been a concomitant decline in ratings. 

  • UBS Investment Research analyst John Janedis has downgraded investment recommendations for Discovery Communications and Time Warner and lowered stock-price targets for Scripps Networks and Viacom. Janedis  also said that upfront sales may be affected by the slowing economy: Broadcasters sold $9.3 billion in inventory, up about 6% from last year, while he expects cable networks to record about $9.2 billion in orders, up about 15% from last year. But advertisers will cancel a lot of those orders later this year, according to Deadline Hollywood.

  • It has taken nearly three months for Viacom to sue Cablevision over its app that allows cable subscribers to have live streaming of all channels on their iPads. Viacom’s filing in a New York federal court came even as Viacom and Time Warner Cable put their streaming litigation on hold while they negotiate a potential settlement, according to Radio Business Report.

  • Fox Sports Media Group has renewed “The Moto: Inside The Outdoors” for a third season scheduled to premiere Saturday, September 10. After the Saturday premiere, the show moves to its regular day and time of Mondays at 9:30PM. The documentary-style program follows the motocross world.

  • President Barack Obama’s speech about withdrawing troops from Afghanistan on Wednesday was watched by 25.4 million people -- making it the smallest television audience for a major speech since he took office, the Hollywood Reporter said.

The Cable Show: 67% Broadband Adoption | Mad Men, Modern Family Critics’ Choice

Published 2 years, 10 months ago
  • FCC Chairman Julius Genachowski said Wednesday that the current broadband adoption rate is too slow and called on cable operators to step up their efforts. For his part, National Cable & Telecommunications Association President Michael Powell said the industry was committed to being a partner in that effort, reports MultiChannel News. "Sixty-seven percent is so far from good enough, that we can't be satisfied with slow, step-by-step incremental change."

  • The Broadcast Television Journalists Association, a new branch of the Broadcast Film Critics Association, has named winners of its first-ever award. Mad Men took home the prize for Best Drama Series while Modern Family won in the Best Comedy Series category. Best Reality Series was a tie between Hoarders and The Real Housewives of Beverly Hills, while Best Reality Show-Competition went to American Idol. The Daily Show with Jon Stewart was also honored as Best Talk Show.

  • According to recent survey conducted by Vidicom, 90% of TV news producers said they prefer only one mention per product per brand when using branded Satellite Media Tours (SMTs). The survey, which polled producers in the top 20 TV markets, found that while the number one reason for using SMTs is the need for content, half of the producers surveyed only want one product mentioned for each branded segment, reports Broadcasting & Cable.

  • The Hollywood Foreign Press Association filed a motion for summary judgment in its Dick Clark Productions/Golden Globes case; the motion is an effort to free the HFPA to work with another producer, reports Deadline Hollywood.

  • After moving its network affiliation in Evansville, IN after failing to come to renewal terms with Nexstar, Fox has now announced affiliation deals with new stations in two more markets to displace Nexstar stations. Effective August 1, in Ft. Wayne, IN, Fox is moving to Granite Broadcasting’s WISE-TV, which will carry both Fox and its existing Fox sister MyNetworkTV on DTV channels. In Springfield, MO Koplar Communications' KRBK-TV is the new Fox affiliate in the market, displacing Nexstar’s KSFX-TV, according to the Radio & Television Business Report.

Comcast-Facebook TV App Showcased at The Cable Show | DG Acquires MediaMind

Published 2 years, 10 months ago
  • Comcast demonstrated its social TV partnership with Facebook at the Cable Show, including a cable TV first called “friends trends,” reports Lost Remote. The Facebook app running on the new Xfinity experience lists TV shows ranked by “likes” from friends. It also has a basic Facebook news feed.

  • Texas-based DG acquired online ad firm MediaMind for $414 million in cash. DG services the TV business by delivering video ads through a digital network, reports AdAge Digital.  MediaMind (formerly known as Eyeblaster) creates rich-media ad campaigns for brand advertisers.

  • Interpublic's Magna Global unit issued a downgrade to its outlook for U.S. ad spending in 2011, lowering its forecast downward two-tenths of a point to 2.9%, from 3.1%, for a 2011 projection of $173.1 billion. Despite the overall downward correction, Magna remains bullish on online ad spending, due to momentum in online video and social media, reports Media Daily News.

Report: U.S. Advertising Market to Top $200 Billion by 2014

Published 2 years, 10 months ago

U.S. Advertising Market

Media advertising rebounded in 2010 with a 5.8 percent advance following a cumulative 11.9 percent decrease from 2007 to 2009, according to PwC’s "Global Entertainment and Media Outlook, 2011-2015." Double-digit gains were recorded in Internet advertising, television, cinema advertising, and video games, and the estimated growth rate from 2011 to 2015  is 4.2% compounded annually. The U.S. advertising market will exceed $200 billion by 2014, and reach $207 billion by 2015. Some other findings:

 

  • Television viewing continues to increase despite people’s spending more time online. In fact, with many people watching television simultaneously with being online and participating in social networks, growing Internet usage is contributing to increased TV viewing.
  • Advertisers seeing the end of the recession increased their TV budgets to position themselves to benefit once the economy actually improved. Internet advertising will be the fastest-growing category during the next five years, with a 13% compound annual increase.
  • The Internet will overtake newspapers in 2012 to become the second-largest advertising segment, behind television.
  • Television advertising will continue to benefit from steady viewing and its association with Internet usage. In addition to underlying growth, we expect double-digit increases in 2012 and 2014 from advertising associated with major international sporting events in those years. Overall growth will average 6.5 percent compounded annually through 2015.
  • In 2010, the publishing sector showed overall resilience and growth in some segments and markets. Newspapers and consumer magazines each posted small gains in 2010 following steep declines in prior years.