Beginning with this week’s issue, The Economist will run a section devoted entirely to China. This is only the third time in 170 years that the magazine has created a country-specific section. But as Editor in Chief John Micklethwait told Audience Development, “China is getting so large that trying to constrain it in a section like geo-politics was difficult.”
China is a broadly-interesting topic, Micklethwait believes, affecting the magazine’s entire global readership. The British-born magazine took the same stance during WWII with its still-existing U.S. section.
Circulation of The Economist within China is a miniscule 3,740, and Micklethwait is not counting on it growing; rather, he is counting on it increasing readership long-term in the U.S., among “That group [that] wants to know more about China than what they’re being told.”
In addition to mainstream business and politics, The Economist has reporters on the ground to cover rural life, social changes and emerging trends.
The Economist claims a 2011 circulation of 1,486,838, and a modest year-over-year growth of 3.03%. But Omniture clocked the digital edition with a swift 7,610,593 unique visitors in December 2011, and 34,124,539 page views.
Q1 Global Ad Spend Up 8.8%, Driven by Television Advertising
$6.50 of every ten dollars in ad money is being spent on television, according to research from The Nielsen Company, maintaining TV’s status as the top advertising medium -- especially in emerging markets. Global advertising rose 8.8 percent year-over-year in Q1 to total US$ 118 billion based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets. According to the new Nielsen Global AdView Pulse report, television advertising rose 11.9 percent year-on-year and increased its share among other traditional media (radio, magazines, and newspapers) from 63.5 percent to 65.3 percent in both developed and emerging economies.
10 Nations Where Facebook Tops Internet Use
Chart: Mobile Phone Use Demographics
Sirius to Broadcast Super Bowl in 10 Languages
- Sirius XM Radio announced that it will broadcast Super Bowl XLV in 10 languages, including Spanish, Chinese, Russian, Hungarian, German and French. offering listeners 14 different live broadcasts plus a wide mix of sports and entertainment programming throughout Super Bowl Week. On Super Bowl Sunday, SiriusXM will air an expanded lineup of live play-by-play broadcasts of Super Bowl XLV from Cowboys Stadium. The 14 different game calls will be available to Sirius subscribers and XM subscribers with the "Best of Sirius,” according to the company’s statement.
Chart: Mobile Traffic Growth Rate by Region, 2010
Publicis Raises Full-Year Outlook on Strength of Q3
Asia-Pacific Region to Nab Top Slot in Global Ad Market Come 2014
WPP Sees Revenue Growth on U.S. Recovery, but Remains Cautious
Middle East, Latin American Nations Show Most Interest in 3DTV
