GroupM is now predicting that global ad spending will slip 5.5% this year, down from the 4.4% drop that the group predicted in March.
Spending on measured media will fall to $417 billion this year. GroupM expects ad spending will fall just 1.4% in 2010, to $411 billion.
In North America, measured media ad spend will fall 6.1% in 2009, to $151 billion, according to GroupM. North American ad...
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Business magazines, including Forbes, Fortune and BusinessWeek are, like the rest of the magazine industry, struggling for ad pages.
Ad pages for Forbes were down 15% in the first quarter of the year, compared with the same quarter in 2008, but is doing far better than some of its competitors; ad pages declined far more steeply at Fortune (-26.3%) and BusinessWeek (-39.8%). Overall, consumer...
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North Americans and Europeans are more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular.
The Global Consumer Email study from Epsilon found that respondents in 13 countries use various communication tools and respond to permission-based email (PBE) in different ways based on their country of...
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Publicis reported that first-quarter organic revenues declined 4.4% - but results beat analyst estimates. The company expects recovery in summer 2010, following an improvement in the second half of 2009.
Publicis’s Maurice Levy said the results, which were stronger than those of other major agency holding companies, show that Publicis has increased its share of the global advertising services...
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As mobile marketing continues to experience growth, so has the Mobile Marketing Association, the global association for the growth of the medium.
New member companies come from all over the world, including South Africa, Brazil, Argentina, Indonesia, Europe and North America, according to Mobile Europe.
The latest companies to join include Crispin Porter + Bogusky, Discover Financial...
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Vertical content network Glam Media has received an investment from Mizuho Venture Capital, as well as a second round of investment from Germany’s Hubert Burda Media — a company with which it strategically liaised in 2008.
In addition to Mizuho, Glam Media Japan KK - the company’s Japanese arm - is enjoying infusions from Dentsu and ADK, publishers Shogagukan and Syueisya, and news/print...
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Group M, in a revision of its numbers released in December 2008, is now predicting that global ad spending will fall 4.4% to $425 billion in 2009. Worse, Group M says spending will decline even further next year, sliding 6.8%.
That’s down from the December figures, when Group M said ad spending would be basically flat globally in 2009, MediaPost writes.
U.S. spending will fall 4.3% to $155...
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Carat has revised its global advertising spend predictions downward. The Aegis media buying agency network is now saying that global ad spending will slip 5.8%, down from its previous prediction of 4.8% growth (forecast last August).
Ad spend in the U.S. will be down a dismal 9.8%, from a previously forecast 3.1% rise, according to Carat (via the Guardian).The U.K. will be down more than 7%,...
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Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.
The original agreement was penned a year ago, since which time the initiative has led to 13 criminals being apprehended, the two groups say.
“We’re impressed with how effective Clear Channel Outdoor’s digital billboard networks have been in delivering security...
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Sirius XM may file for bankruptcy as early as tomorrow (Tuesday) if it can’t find a way to renegotiate its debt payment of $175 million which comes due that day.
In a statement, the company said that it is trying to strike a deal with its debt holders to refinance, but that the transactions “may not be successfully consummated,” reports the Washington Post. The company is also trying to find...
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