Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Archives » Asia/Pacific

“The Economist” Banks that China Section Will Draw Readers, Advertisers

Published 1 week, 1 day ago

Beginning with this week’s issue, The Economist will run a section devoted entirely to China. This is only the third time in 170 years that the magazine has created a country-specific section. But as Editor in Chief John Micklethwait told Audience Development, “China is getting so large that trying to constrain it in a section like geo-politics was difficult.”

China is a broadly-interesting topic, Micklethwait believes, affecting the magazine’s entire global readership. The British-born magazine took the same stance during WWII with its still-existing U.S. section.

Circulation of The Economist within China is a miniscule 3,740, and Micklethwait is not counting on it growing; rather, he is counting on it increasing readership long-term in the U.S., among “That group [that] wants to know more about China than what they’re being told.”

In addition to mainstream business and politics, The Economist has reporters on the ground to cover rural life, social changes and emerging trends.

The Economist claims a 2011 circulation of 1,486,838, and a modest year-over-year growth of 3.03%. But Omniture clocked the digital edition with a swift 7,610,593 unique visitors in December 2011, and 34,124,539 page views.

Q1 Global Ad Spend Up 8.8%, Driven by Television Advertising

Published 7 months ago

$6.50 of every ten dollars in ad money is being spent on television, according to research from The Nielsen Company, maintaining TV’s status as the top advertising medium -- especially in emerging markets. Global advertising rose 8.8 percent year-over-year in Q1 to total US$ 118 billion based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets. According to the new Nielsen Global AdView Pulse report, television advertising rose 11.9 percent year-on-year and increased its share among other traditional media (radio, magazines, and newspapers) from 63.5 percent to 65.3 percent in both developed and emerging economies.

 

 

 

 

 

10 Nations Where Facebook Tops Internet Use

Published 9 months ago
24/7 Wall St. looked at the ten countries in which Facebook has tremendous dominance of the online market; in order to break into top ranks of this list, more than 86% of internet users have to be on Facebook. Their review shows users of other social networking sites as well as internet penetration into the country overall. Most are concentrated in Latin America or Southeast Asian countries, including the Philippines and Indonesia. There is no obvious explanation for this except that some of these markets are among the first where Facebook introduced its service. In other examples, in Israel, besides having the second highest rate of Facebook usage among Internet users, Israelis spend the second most amount of time on social networking sites, behind only Russia. Israel’s social network users spend an average of 9.2 hours on social network sites a month.

Chart: Mobile Phone Use Demographics

Published 9 months, 3 weeks ago
About this chart: Source: The Nielsen Company, "New Digital American Family," April 2011.

Sirius to Broadcast Super Bowl in 10 Languages

Published 1 year ago
  • Sirius XM Radio announced that it will broadcast Super Bowl XLV in 10 languages, including Spanish, Chinese, Russian, Hungarian, German and French. offering listeners 14 different live broadcasts plus a wide mix of sports and entertainment programming throughout Super Bowl Week. On Super Bowl Sunday, SiriusXM will air an expanded lineup of live play-by-play broadcasts of Super Bowl XLV from Cowboys Stadium. The 14 different game calls will be available to Sirius subscribers and XM subscribers with the "Best of Sirius,” according to the company’s statement.

Chart: Mobile Traffic Growth Rate by Region, 2010

Published 1 year ago
Source: Google recently shared data on the growth of the AdMob network in 2010. The AdMob network generates monthly ad requests from more than 190 countries.

Publicis Raises Full-Year Outlook on Strength of Q3

Published 1 year, 3 months ago
Publicis Groupe said today that it could see 6% organic growth in 2010; that number is up from the 3.5% growth in 2010 the company had predicted in July.

Asia-Pacific Region to Nab Top Slot in Global Ad Market Come 2014

Published 1 year, 4 months ago
The Asia-Pacific region will see ad spending reach $173.2 billion in 2014, overtaking North America as the world's largest advertising market, according to a joint report from eMarketer and Starcom MediaVest.

WPP Sees Revenue Growth on U.S. Recovery, but Remains Cautious

Published 1 year, 5 months ago
WPP has raised its full-year outlook after meeting analyst expectations in the first half, with revenues improving by 3.5%.

Middle East, Latin American Nations Show Most Interest in 3DTV

Published 1 year, 5 months ago
Middle East nations, Africa, and Pakistan (MEAP) are far ahead of other regions in terms of interest in, and ownership of, 3DTVs, says a new study from Nielsen. Younger consumers, those ages 25-29, have the highest interest and intent.