ZenithOptimedia and GroupM have both revised upward their global ad spending predictions from their most recent projections a few months ago.
ZenithOptimedia says global ad spending will improve by 0.9% in 2010, to nearly $448 billion. That number is up fractionally from the 0.5% growth the agency predicted in October. The expected growth in 2010 will follow a steeper-then-expected 10.2%...
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More than 300 million consumers around the world will have used mobile coupons by 2014 and this usage will generate a redemption value close to $6 billion globally, according to a forecast and report by Juniper Research.
The report, “Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014,” predicts that as more users acquire smart phones, the apps revolution will...
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Global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013, according to a new Gartner report.
The Asia-Pacific region, North America and Europe will lead growth, the report indicates, writes MediaPost.
Location-based targeting, which has been touted as one of the capabilities which will drive the adoption of...
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Global advertising expenditures across television, newspapers, magazines and radio dropped 7.2% during the the first quarter of 2009 vs. the same period in 2008, according to (pdf) a global advertising trends report released today by The Nielsen Company.
The “Global AdView Pulse” report reveals that the worldwide economic crisis is taking its toll on the ad sector and is affecting, to...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
GroupM is now predicting that global ad spending will slip 5.5% this year, down from the 4.4% drop that the group predicted in March.
Spending on measured media will fall to $417 billion this year. GroupM expects ad spending will fall just 1.4% in 2010, to $411 billion.
In North America, measured media ad spend will fall 6.1% in 2009, to $151 billion, according to GroupM. North American ad...
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Business magazines, including Forbes, Fortune and BusinessWeek are, like the rest of the magazine industry, struggling for ad pages.
Ad pages for Forbes were down 15% in the first quarter of the year, compared with the same quarter in 2008, but is doing far better than some of its competitors; ad pages declined far more steeply at Fortune (-26.3%) and BusinessWeek (-39.8%). Overall, consumer...
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North Americans and Europeans are more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular.
The Global Consumer Email study from Epsilon found that respondents in 13 countries use various communication tools and respond to permission-based email (PBE) in different ways based on their country of...
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Publicis reported that first-quarter organic revenues declined 4.4% - but results beat analyst estimates. The company expects recovery in summer 2010, following an improvement in the second half of 2009.
Publicis’s Maurice Levy said the results, which were stronger than those of other major agency holding companies, show that Publicis has increased its share of the global advertising services...
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As mobile marketing continues to experience growth, so has the Mobile Marketing Association, the global association for the growth of the medium.
New member companies come from all over the world, including South Africa, Brazil, Argentina, Indonesia, Europe and North America, according to Mobile Europe.
The latest companies to join include Crispin Porter + Bogusky, Discover Financial...
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Vertical content network Glam Media has received an investment from Mizuho Venture Capital, as well as a second round of investment from Germany’s Hubert Burda Media — a company with which it strategically liaised in 2008.
In addition to Mizuho, Glam Media Japan KK - the company’s Japanese arm - is enjoying infusions from Dentsu and ADK, publishers Shogagukan and Syueisya, and news/print...
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