The travel and hospitality industry saw ad spending increase 4% in 2008, according to Nielsen.
Southwest Airlines was the top advertiser in the industry, spending $191.6 million, while Intercontinental Hotels, parent of Holiday Inn, experienced the most growth, with ad spending up 29% for the year, reports Adweek.
Hotels & Resorts, spending $1.4 billion on media, represented the largest slice...
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The closing of auto dealers following the bankruptcy filing of General Motors and Chrysler may not be affecting local television advertising as much as some had expected.
That’s because the dealers that advertised the most were the strongest dealers, and those were the ones that managed to hang onto their businesses, writes The New York Times.
The general manager of four Oklahoma and Texas TV...
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General Motors will spend $50 million per month on advertising during the next few months, according to statements the company made last week, writes Media Life.
The advertising will help to inform the public that the company continues to exist despite being in bankruptcy protection.
GM cut its spending by 15% last year, from $2.49 billion in 2007 to $2.11 billion, and going from the second...
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The public’s lust for all things vampire has helped True Blood, HBO’s sophomore drama about a telepath and her blood-sucking friends, pull 3.7 million total viewers for its second-season premiere on Sunday.
That number was more than twice that of the series premiere last year, and was 51% higher than the show’s season-one ender, writes Media Life. When viewership from a second airing later...
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Despite the fact that total ad spending slipped 2.6% in 2008, cinema advertising remained a growth medium, with revenue up 5.8% compared to the prior year, to $571 million.
Still, that was the slowest gain for the medium in the seven years that the Cinema Advertising Council has kept figures.
Cinema advertising - at least for the 82% of U.S. movie screens belonging to Cinema Advertising...
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Total measured advertising expenditures in the first quarter of 2009 plunged 14.2% versus a year ago, to $30.18 billion, according to data released today by TNS Media Intelligence.
This follows a 9.2% decline in Q4 08, as the advertising recession accelerated in the new year, TNS says.
“The ad market declined significantly in the first quarter, overtaken by a collapsing economy which...
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Procter & Gamble, the world’s largest advertiser, sliced its ad budget by nearly 18% in the first quarter, to $674.1 million, according to TNS. The average of the top 10 advertisers cut their budgets by 5.7%, while overall, U.S. media spending declined 14.2%.
The aggregate drop of the 10 top advertisers was due in large part to cuts in automotive spending, which fell 13.6%. Auto manufacturer...
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The U.S. Supreme Court is delaying the sale of 35% of U.S. auto manufacturer Chrysler’s assets to Italian automaker Fiat while it determines whether it will review an appeal of a restructuring initiative Chrysler made in partnership with the Obama Administration. Chrysler had planned to terminate 789 U.S. dealerships this year as part of the initiative, and it is unclear whether those plans...
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Standard & Poor’s has downgraded its credit rating for CBS to its lowest investment grade due to a drop in auto advertising that is unlikely to recover even when the recession eases.
70% of CBS’s revenue comes from advertising, the most of any major U.S. media company, according to Bloomberg. Local TV and radio ad sales have been severely affected by the economic downturn, and the company’s...
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CBS Corp. is the latest media company to say signs of improvement have appeared in the ad market.
CBS Corp. CFO Fred Reynolds said, during the Merrill Lynch Global Telecommunications, Media and Technology Conference, that the ad market is no longer declining and showed signs of stabilization in mid-February, writes The Hollywood Reporter.
CBS’s pricing in the scatter market is up slightly -...
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