ABC is sold out of ad spots for the Academy Awards, despite some predictions that the network would have trouble selling the show due to the economic mood of the country and the fact that last year’s awards had a relatively low tune-in.
Ad sales for the show are further proof that marketers are continuing to want to be associated with big-event, live TV programs like the Golden Glob Awards, the...
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Google has become the world’s second-most valuable brand, just behind Wal-Mart, having ousted Coca-Cola from the No. 2 spot, according to analysts Brand Finance.
Google jumped from No. 5 last year to No. 2 in this year’s Brand Finance evaluation.
Coca-Cola lost to Google, falling to the No. 3 spot, in part because the soft drink is not as powerful in developing countries as it used to be, Continue Reading »
Toyota, undergoing its largest recall ever, is scrambling to make amends with its global customer base through a multi-platform marketing campaign - but when it comes to the social media component, its efforts appear to be falling flat.
Toyota Will Take Your Questions Now
Toyota has done some things right. One cardinal rule of crisis management - especially in the era of social media - is...
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In the first quarter, spot radio is likely to see its first quarterly revenue growth since Q1 2007.
For Q1 10, Katz Media Group chief executive officer Stu Olds projects that national spot radio will be up 19%, with January seeing a 21% rise, followed by a rise of 2% in February and a 7% rise in March.
Improvements came from finance (up 7.1%), entertainment (up 20.3%), automotive (up 27%) and...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
TV station ad spending will grow by 5% to 7% in 2010, SNL Kagan predicts. That number may be conservative and could be more if auto continues to come back and political spending comes through on its early promise.
Automotive on the Upswing
Auto advertising in 2010 has been pacing up strongly in the high teens for some owners, and even up around 50% in the early going, after stabilizing in...
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CBS is sold out of all Super Bowl spots, and the network says its priciest :30 spots exceeded $3 million, higher than the highest rates from last year.
NBC sold a record $206 million in ads last year and 95.4 million viewers watched the game. Jo Ann Ross, head of ad sales at CBS, told Bloomberg that she expects a record-setting 100 million viewers to watch this year’s game.
She declined to...
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Automotive national TV ad sales more than doubled in the last three months of 2009, according to a new report from Kantar Media (formerly TNS Media Intelligence).
The average volume of national TV time purchased by U.S. auto manufacturers and dealer association groups rose 101.7% in the 12-week period beginning Oct. 19, 2009. Foreign auto spending was essentially flat in national, and up 4% in...
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Automotive national TV ad sales more than doubled in the last three months of 2009, according to a new report from Kantar Media (formerly TNS Media Intelligence).
The average volume of national TV time purchased by U.S. auto manufacturers and dealer association groups rose 101.7% in the 12-week period beginning Oct. 19, 2009. Foreign auto spending was essentially flat in national, and up 4% in...
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Hyundai has placed a significant media buy before and during the Super Bowl on Feb. 7 and during the Academy Awards the following month.
The push for the redesigned Sonata is the automaker’s largest ad push ever for a single model, and the campaign is Hyundai’s biggest-ever U.S. push.
“We loved what we got from last year’s Super Bowl numbers - they were off the charts,” Joel Ewanick,...
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Brands that are likely to get the highest return on their Super Bowl ad spend this year include Denny’s, Iron Man 2 (Viacom’s Paramount Pictures), Hyundai, Budweiser, Pop Secret, Doritos and the NFL, according to the 8th annual Super Bowl Engagement Survey conducted by Brand Keys Inc.
The survey also indicates that TruTV, Kia, HomeAway, Dockers and Dr Pepper are likely to see the lowest...
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