Internet users focused on taxes and travel in January 2010, according to data from Compete.
Tax Site Traffic Grows Exponentially
As consumers began receiving their W2s and other tax forms in the mail in January 2010, they began performing online tax research in earnest. The five fastest-growing sites on a monthly basis were all tax sites. Taxact.com, with 6.87 million unique visitors, led both...
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Viewers of NBC’s Olympics coverage through February 20, 2010 preferred ads with an Olympics theme, according to data from The Nielsen Company.
Six of the 10 most-liked ads contained an Olympics theme. The ads, aired by Visa, McDonald’s, Coca-Cola, and Procter & Gamble, included either a direct mention to the Olympics or imagery alluding to the games.
As it turns out, American TV viewers...
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Smartbook devices, which first appeared on the market in 2008, are set to ship 163 million units worldwide in 2015, according to ABI Research.
Smartbooks Defined
“Smartbook” is somewhat of a nebulous category, as it is not technically a product category or a brand. ABI Research defines a smartbook as low-powered device running a mobile operating system that is always connected, either via...
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The online ad industry has coalesced around an icon meant to alert web surfers that an ad may be targeting them based behavioral data. Advertisers expect to start using the icon this summer, along with such phrases as “Why did I get this ad” or “Interest based ads” - phrases that polled best in a research study conducted by Future of Privacy Forum, which has been assisting in the icon’s...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Google has just expanded its Personalized Search function to apply to signed-out users as well.
Previously, Personalized Search was only enabled for signed-in users - and only when they had Web History enabled on their Google Accounts. Expanding it to signed-out users allows Google to customize search results based upon 180 days of search activity linked to an anonymous cookie in the user’s...
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Nielsen and DataLogix are working together to push household level online ad targeting, using Nielsen’s PRIZM demographic and lifestyle targeting data. The move will improve the ability of online advertisers to reach the people most likely to buy their products and services, the companies say.
This is the first time brand advertisers will be able to use Nielsen’s PRIZM segmentation at a...
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In partnership agreements that were announced at this week’s Web 2.0 Summit in San Francisco, Microsoft has inked two non-exclusive search deals with Facebook and Twitter in which it will integrate real-time status updates and tweets into Bing’s search results.
A beta Bing with Twitter data is now live, and a Facebook integration - with presumably the real time functionality it acquired from...
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Troubled book retailer Borders Group, Inc. is looking to make personal connections with science fiction fans and young adults online. Borders’ new science fiction blog, Babel Clash, is it newest effort at reaching potential customers in a more direct manner.
Babel Clash is moderated by Borders’ science fiction buyer and features appearances by authors and other guest contributors who engage...
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Hoping to sate agencies’ thirst for transparency, control, and more granular insights in conversational media ads, BuzzLogic has launched the Conversational Advertising Dashboard in beta.
“Conversational marketing is still a new medium for many advertisers, and media without measurement is not a sustainable model,” preached CEO Rob Crumpler of BuzzLogic. “We are enabling advertisers to gain...
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Yahoo has launched a new effort for Smart Ads, whereby it will partner with third-party ad technology firms to expand behavioral display ads to mobile. Partners already include Tumri and Teracent Corp.
Smart Ads uses anonymous data from users’ online activities and search queries to serve more targeted ads. According to Yahoo, the program yields double the average ROI of traditional banner...
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