The total number of ads being skipped via DVRs is currently only about 6%, but that number will rise to between 16% and 18% in two years, according to DVR Research Institute, a consulting firm based in California.
The number of households with DVRs stands at about a third of total TV households; that number will rise to 50% in 2011, the researcher says (via Media Life). The Leichtman Research...
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More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive.
In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about...
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Moody’s Investor Services has raised Citadel’s probability to default, while Standard & Poor’s has downgraded its rating of Radio One, saying the radio group is borrowing more money than allowed under its various lending covenants.
Meanwhile, Clear Channel’s creditors are still determined to force the company into bankruptcy in the hopes of gaining equity at a discount by blocking the company’s...
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Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive, luxury goods and services than those with lower scores.
The initiative will be launched in tandem with Compete, which has a database of about 2 million web users that agreed to provide info on their credit scores when they applied for a new credit card, says Google’s senior...
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With its new Happily Ever After online dating service, U.K. book retailer Borders U.K. proves that book retailers using the internet to reach out to customers in non-traditional ways is not just a U.S. phenomenon.
Borders U.K., which Risk Capital Partners acquired from U.S. book retailer Borders Group, Inc. in 2007 and now operates as an independent, privately-held company, runs Happily Ever...
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Music magazine Vibe is closing, effective immediately, leaving just two major music magazines focusing on hip-hop and R&B, XXL and The Source.
Steve Aaron, chief of Vibe Media Group, told staffers in a memo that the company had tried unsuccessfully to find new investors or to restructure the huge debt the small company has, reports The New York Times. Music magazine Blender likewise shuttered...
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T-Mobile has unveiled a mobile application that offers discounts on “environmentally conscious” products and services. Available for download, the free-of-charge “Green Perks” application brings customers green-oriented offers and promotions from advertisers that include Method, Jamba Juice, Volcom, Roxy and Quiksilver.
The opt-in Green Perks application delivers electronic coupons...
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The Supreme Court has declined to hear a case about digital video recorder technology, potentially paving the way for wider DVR adoption.
In 2006, Cablevision Systems unveiled plans for a “network DVR” which would allow TV viewers to record television programs and store them on the Cablevision server rather than on a special set-top box. This means that all of Cablevision’s subscribers would...
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Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they want, based on targets defined by their own audience data.
Here’s how the Quantcast Media Program works: the solution applies marketers’ unique customer interaction data from their media campaigns,...
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Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they want, based on targets defined by their own audience data.
Here’s how the Quantcast Media Program works: the solution applies marketers’ unique customer interaction data from their media campaigns,...
Continue Reading »