Four in ten (42%) Americans indicate they have become sick or ill during the past two years from what they attribute at least in part to something they ate, according to a new Harris Poll from Harris Interactive.
Consumers Identify, Eliminate Sick Foods
Sixty-nine percent of those who attribute an illness to a food item think they know what made them sick. As a result, 26% of those who indicate...
Continue Reading »
Nature’s Path has unleashed its first integrated, multi-channel consumer campaign in North America for its flagship cereal, Flax Plus Pumpkin Granola, focusing on what the company calls “the higher calling of personal sustainability, defined as health and wellness.”
The campaign uses coffee shop take-overs, street sampling teams in Portland, Boston and Vancouver, social media, an interactive...
Continue Reading »
A Harvard Business School professor has identified a new breed of click fraud that not only simulates clicks on a Google ad - but also seemingly generates a “real” customer purchase on the advertiser’s website.
Professor Ben Edelman, who has researched such related issues as invisible online ads - sleight-of-hand tactics used by some websites to sell more advertising than they have space for -...
Continue Reading »
Yahoo appears to be working on combining search with social media and interaction technology in an application that looks to be on a grander scale than anything currently in the market. The company received a patent last month for a contextual mobile local search application “based on social network vitality information.”
According to the U.S. Patent & Trademark Office abstract, Yahoo is...
Continue Reading »
Retailers trying to influence moms should pay close attention to their social media efforts and also focus on free items, promotions and discounts, according to a Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch.
The study found that women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults...
Continue Reading »
The Atlantic saw digital revenues leap 275% in the fourth quarter of 2009, compared to the same quarter the previous year.
Online ad dollars now make up 32% of the magazine’s total revenue, at a time when most magazines get far less than 25% of revenue from online advertising, writes paidContent.
While the magazine would not attribute an exact dollar amount to digital revenues, sources say...
Continue Reading »
Tremor Media is hoping to lure advertisers by introducing several new video ad formats and features that focus on engagement.
These features include:
Pre-Roll Plus Overlay, a format in which the user interacts with a clickable overlay that appears over the content immediately following a standard pre-roll. vChoice Select, which allows the user to choose which video ad they’d like to see before...
The new stadium that will be home to both the Giants and the Jets has yet to find a buyer for the naming rights and may, in fact, not find one for quite awhile, as the naming-rights market has been largely dormant for several years.
In the absence of a naming rights deal, it will be called New Meadowlands Stadium.
Other stadiums still hoping for naming-rights deals include Cowboys Stadium and...
Continue Reading »
As more competition in online targeted advertising enters the space, targeting specific demographics does not automatically mean an ad campaign will increase profits, according to a study from MIT Sloan.
MIT Sloan Assistant Professor Alessandro Bonatti says marketers who think they can get better results at a lower cost by advertising on the internet instead of through more traditional media...
Continue Reading »
Day of the week and time of day is as important in email campaigns as the message and the group of users chosen to receive the message, but timing is rarely given the same level of attention, according to new research from Pivotal Veracity.
And timing is becoming even more important as email marketers find themselves competing for customers’ attention, not only against other email messages and...
Continue Reading »