Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Follow us on Twitter!

Archives » Blogs

User-Generated Content Can Be Scary, Damaging: AdSafe

Published on February 02, 2010

A new AdSafe report which studied the online display advertising industry found that a large portion of user-generated content (UGC) is a significant concern to clients with high sensitivity brands or those in high sensitivity industries.

Based on its AdSafe Safety Index, an industry-wide metric that provides an indication of the overall safety of the online display advertising industry, 29% of...
Continue Reading »

Colorado Promotes Self via ‘Snow at First Site’ Campaign

Published on January 11, 2010

The state of Colorado is ending the first phase of its online contest to promote tourism in its state. Its “Snow at First Sight” campaign - a global search for three people who have never experienced snow before - just concluded with the selection of winners from Atlanta, Australia and Hawaii.

This week the three finalists will begin blogging on the SnowAtFirstSight website about their...
Continue Reading »

Glam Media Helps Advertisers Monetize Social Media with ‘Tinker App Widgets’

Published on September 22, 2009

Glam Media has launched a network of apps to help real-time applications monetize their services and content.

Embeddable Tinker Application Widgets show real-time conversations that can be organized by both topic and authors, enabling publishers to bring customized and interactive conversations streams to their own sites.

During this past New York Fashion Week, for example, a Tinker...
Continue Reading »

Tribune Co. Offers Localized Network of 70+ Blogs to Advertisers

Published on August 24, 2009

Tribune Co.‘s Tribune Media Group has created a blog network of about 70 local blogs on Chicago-area interests, anchored by the Chicago Tribune. The network, ChicagoNow.com, is the first in a series of blog networks the Tribune Media Group hopes will help increase its online footprint and expand its market share in Chicago.

The Tribune Co.‘s plans for additional blog networks have not been...
Continue Reading »

Lifetime to Stream Entire Season of ‘Project Runway’

Published on August 19, 2009

Reality show Project Runway will finally premiere on Lifetime tonight after being tied up in court over a switch from Bravo. Fans who miss the premiere will be able to watch it two days later on the network’s website.

The episode will be streamed on MyLifetime.com beginning on Saturday; the premiere episode of the show’s companion series, Models of the Runway, which follows Project Runway, will...
Continue Reading »

Printcasting Democratizes Magazine Publishing

Published on July 19, 2009

A company called Printcasting is experimenting with a way to attract more advertisers and readers to print magazines while using an innovative model that allows nearly anyone to be a magazine publisher.

Printcasting (“People-powered Magazines”) lets would-be publishers choose articles and blog posts, along with a template, and then print and distribute their magazines themselves, The New York...
Continue Reading »

Glam Unveils Twitter-Style Tinker for Journalists, PR Pros

Published on April 01, 2009

Lifestyle content network Glam Media has launched what it is calling “the first safe monetization model for brand advertisers.” Tinker is a Twitter-style platform tailored to journalists, bloggers and PR professionals.

In tandem with Tinker, a Tinker Micro-Blogger Network was released.

Tinker aggregates conversations on specific topics or events being discussed on Twitter, Friendfeed and...
Continue Reading »

FBI Renews Clear Channel Deal for ‘Most Wanted’ Ads after 13 Criminals Found

Published on March 23, 2009

Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.

The original agreement was penned a year ago, since which time the initiative has led to 13 criminals being apprehended, the two groups say.

“We’re impressed with how effective Clear Channel Outdoor’s digital billboard networks have been in delivering security...
Continue Reading »

BlogTalkRadio Avails Branded Podcasts to Pentagon, Wal-Mart, Sun

Published on March 20, 2009

BlogTalkRadio, a site in which users can start podcasts of “radio talkshows” online from their phones, is expanding to the enterprise.

It is currently in the process of developing content partnerships with a number of pubs and media organizations, including PBS, Women’s Day Magazine and others.

The aforementioned titles will use BlogTalkRadio to launch their own podcasts and syndicate...
Continue Reading »

Journalists Use New Media More than PR Pros Think

Published on November 21, 2008

Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup International Inc., MarketingCharts writes.

The second annual, “2008 Journalist Survey on Media...
Continue Reading »