A new AdSafe report which studied the online display advertising industry found that a large portion of user-generated content (UGC) is a significant concern to clients with high sensitivity brands or those in high sensitivity industries.
Based on its AdSafe Safety Index, an industry-wide metric that provides an indication of the overall safety of the online display advertising industry, 29% of...
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The state of Colorado is ending the first phase of its online contest to promote tourism in its state. Its “Snow at First Sight” campaign - a global search for three people who have never experienced snow before - just concluded with the selection of winners from Atlanta, Australia and Hawaii.
This week the three finalists will begin blogging on the SnowAtFirstSight website about their...
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Glam Media has launched a network of apps to help real-time applications monetize their services and content.
Embeddable Tinker Application Widgets show real-time conversations that can be organized by both topic and authors, enabling publishers to bring customized and interactive conversations streams to their own sites.
During this past New York Fashion Week, for example, a Tinker...
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Tribune Co.‘s Tribune Media Group has created a blog network of about 70 local blogs on Chicago-area interests, anchored by the Chicago Tribune. The network, ChicagoNow.com, is the first in a series of blog networks the Tribune Media Group hopes will help increase its online footprint and expand its market share in Chicago.
The Tribune Co.‘s plans for additional blog networks have not been...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Reality show Project Runway will finally premiere on Lifetime tonight after being tied up in court over a switch from Bravo. Fans who miss the premiere will be able to watch it two days later on the network’s website.
The episode will be streamed on MyLifetime.com beginning on Saturday; the premiere episode of the show’s companion series, Models of the Runway, which follows Project Runway, will...
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A company called Printcasting is experimenting with a way to attract more advertisers and readers to print magazines while using an innovative model that allows nearly anyone to be a magazine publisher.
Printcasting (“People-powered Magazines”) lets would-be publishers choose articles and blog posts, along with a template, and then print and distribute their magazines themselves, The New York...
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Lifestyle content network Glam Media has launched what it is calling “the first safe monetization model for brand advertisers.” Tinker is a Twitter-style platform tailored to journalists, bloggers and PR professionals.
In tandem with Tinker, a Tinker Micro-Blogger Network was released.
Tinker aggregates conversations on specific topics or events being discussed on Twitter, Friendfeed and...
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Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.
The original agreement was penned a year ago, since which time the initiative has led to 13 criminals being apprehended, the two groups say.
“We’re impressed with how effective Clear Channel Outdoor’s digital billboard networks have been in delivering security...
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BlogTalkRadio, a site in which users can start podcasts of “radio talkshows” online from their phones, is expanding to the enterprise.
It is currently in the process of developing content partnerships with a number of pubs and media organizations, including PBS, Women’s Day Magazine and others.
The aforementioned titles will use BlogTalkRadio to launch their own podcasts and syndicate...
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Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup International Inc., MarketingCharts writes.
The second annual, “2008 Journalist Survey on Media...
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