Lifestyle content network Glam Media has launched what it is calling “the first safe monetization model for brand advertisers.” Tinker is a Twitter-style platform tailored to journalists, bloggers and PR professionals.
In tandem with Tinker, a Tinker Micro-Blogger Network was released.
Tinker aggregates conversations on specific topics or events being discussed on Twitter, Friendfeed and...
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Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.
The original agreement was penned a year ago, since which time the initiative has led to 13 criminals being apprehended, the two groups say.
“We’re impressed with how effective Clear Channel Outdoor’s digital billboard networks have been in delivering security...
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BlogTalkRadio, a site in which users can start podcasts of “radio talkshows” online from their phones, is expanding to the enterprise.
It is currently in the process of developing content partnerships with a number of pubs and media organizations, including PBS, Women’s Day Magazine and others.
The aforementioned titles will use BlogTalkRadio to launch their own podcasts and syndicate...
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Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup International Inc., MarketingCharts writes.
The second annual, “2008 Journalist Survey on Media...
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Liberal Democratic voters in the U.S. are engaging in far more political activism than other partisan groups and are more strongly connected to the upcoming election than are conservative Republicans or other voters, according to research from the Pew Research Center for the People & the Press, reports MarketingCharts.
The study found that nine-in-ten liberal Democrats (91%) say they are giving...
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The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences purchase decisions and plays a key role in bringing them to the point of purchase, according to a BuzzLogic-sponsored study, reports Retailer Daily.
“Harnessing the Power of Blogs,” a research study of more than 2,000 online consumers in the U.S., was conducted...
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Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.
The report, which was published on Technorati’s website over the course of a work week, covered five broad topic areas relating to...
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Nearly two-thirds (65 percent) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before (see charts), according to a survey (pdf) from Epsilon, writes MarketingCharts.
Roughly the same percentage (63 percent) of the 175 CMOs and marketing execs surveyed report that their...
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Word of mouth media network BzzAgent has partnered with Attensity, a text analytics software provider. The pair aspires to provide marketers with “unrivaled insights” into consumer brand conversations.
BzzAgent provides clients with a legion of volunteer consumers that provide detailed feedback on brands and products. They also “evangelize” brands to friends and family, then report the...
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Bloggers working for AOL have been asked to cut back on postings or to stop posting altogether, while others are being asked to post for free, as the Time Warner company conducts some belt-tightening.
AOL has pulled back on posts at most of its 40-odd blogs for the month of July in the hopes of containing costs. Things are expected to go back to normal in August, writes Silicon Alley...
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