Online sports media giant Bleacher Report has since 2008 relied upon citizen journalists. But it will hire twenty professional sports writers, reports paidContent, to complement the content by “rabid fans [who] churn out buckets of barstool-style sports chatter.”
A Bleacher Report spokesman described its typical writer as “a guy who works by day and is a 49ers fan by night.” That may have created a tailgate-party appeal to sports fans, but it alienated some top advertisers. CBS Interactive chose not to renew a year-long contract, reported AdAge, supposedly turned off by such content as photos of scantily-clad women, and “insensitive editorial pieces.” CEO Brian Grey at the time pledged to clean up Bleacher Report’s act, and these new hires are part of that effort. Bleacher Report contributors are unpaid, like CNN iReporters, which fosters a few bits of superior journalism among a lot of silliness.
These newly-hired writers will be dedicated to specific fields (e.g. hockey and basketball), and will be in charge of filtering content and guiding contributors toward better content.
Even with its rough reputation, Bleacher Report attracts brands like TiVo’s Premiere Elite DVR, And Starz “Spartacus Vengeance.” Bleacher Report lists its demographics as:
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71% Male
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69% 18-49, 40% 18-34, 83% 21+
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45% household income of $75k+, and 26% at $100k+
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The 5th most-visited digital sports property, with 9.0 million monthly unique visitors per comScore stats
About this chart: Source: Chief Marketer, May 2011. "
2011 Interactive Marketing Survey" The survey was conducted online between February 9 and March 20, 2011, and polled 647 active marketing professionals distributed across both business-to-consumer and business-to-business models from brands and agencies working in the manufacturing, retail, financial, healthcare, travel, entertainment, advertising, publishing, database and non-profit sectors.
Published 11 months ago
About this chart: Source: Content Marketing Institute,
B2B Content Marketing 2010: Large Organization Report, a survey of 240 B2B marketers from organizations with more than 1,000 employees, conducted in December 2010.
Published 11 months ago
About this chart: Source: Content Marketing Institute,
B2B Content Marketing 2010: Large Organization Report, a survey of 240 B2B marketers from organizations with more than 1,000 employees, conducted in December 2010.
Published 11 months ago
About this chart: Source: HubSpot,
The 2011 State of Inbound Marketing. The report is based on a January 2011 survey of 644 professionals familiar with the business' marketing strategy.
Published 11 months ago
About this chart: Source: HubSpot,
The 2011 State of Inbound Marketing. The report is based on a January 2011 survey of 644 professionals familiar with the business' marketing strategy.
Published 1 year, 3 months ago
US adults, particularly those who are parents of children younger than 18, have strong reservations about online sites collecting data about minors,
according to a new survey from nonprofit social advocacy group
Common Sense Media and
Zogby International.
Published 1 year, 9 months ago
Many B2C and B2B companies are successfully using social media networks to acquire customers,
according to [pdf] the "State of Inbound Marketing Report" from internet marketing firm
Hubspot.
Published 2 years ago
A new AdSafe report which studied the online display advertising industry found that a large portion of user-generated content (UGC) is a significant concern to clients with high sensitivity brands or those in high sensitivity industries.
Published 2 years ago
The state of Colorado is ending the first phase of its online contest to promote tourism in its state. Its "Snow at First Sight" campaign - a global search for three people who have never experienced snow before - just concluded with the selection of winners from Atlanta, Australia and Hawaii.
