General Motors will spend $50 million per month on advertising during the next few months, according to statements the company made last week, writes Media Life.
The advertising will help to inform the public that the company continues to exist despite being in bankruptcy protection.
GM cut its spending by 15% last year, from $2.49 billion in 2007 to $2.11 billion, and going from the second...
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In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads.
“Display advertising isn’t just for the big companies, anymore,” the product description reads. “Yahoo My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a matter of days.”
The process - targeted to clients...
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Lipton has contracted with National Geographic’s Web site to create a microsite that tells about sustainable agriculture in general, including the origins of Lipton teas, as well as sustainability, social and economic aspects of the tea-growing and harvesting process.
Earlier this year, Lipton announced an expansion of its program to have all its teas Rainforest Alliance-certified.
The...
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Six Flags has filed for bankruptcy, and has launched a marketing campaign designed to spread the word that its parks remain open for business as the company restructures its $2.4 billion of debt.
The company spends about $60 million each year on marketing, according to a source familiar with the company’s finances; with the restructuring, some of its parks, including those in New York, L.A.,...
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JetBlue has launched a new campaign in the parking garages of two malls - in Northern Virginia and Los Angeles - with installations meant to bring the in-flight experience to life.
The installations include with in-flight monitors and airplane seats, all set in an environment meant to reproduce the feeling of being in the clouds.
Each location also has an on-site concierge assisting customers...
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The Eagles, Christina Aguilera and Weezer are launching their own digital radio channels which will be distributed across the web via Clear Channel.
Other artists will produce and host their own respective channels in the days to come. The effort, known as a.p.e. (artist personal experience) comes from Clear Channel and Front Line Management. The radio channels will be distributed across Clear...
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Word game Jumbli, which connects audiences with thousands of place-based screens, including Clear Channel’s Spectacolor Jumbotron in Times Square, can now be played via iPhones.
The game, from LocaModa, has users build words from a screen of floating letters. Jumbli is displayed several times per hour on Clear Channel’s Spectacolor screen; when Jumbli is live in Times Square, all plays made...
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Verizon is launching a guerilla campaign in NYC which includes 99 cent cab rides and 99 cent Mr. Softee ice cream cones to tout the 99 cent daily usage fee in Verizon’s prepaid cell phone plans.
The campaign, which also includes radio and newspaper ads, along with outdoor elements like subway, bus and bus shelter ads, comes from McCann Erickson and Universal McCann, according to Adweek.
The 99...
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The U.S. Federal Trade Commission (FTC) has charged Kmart Corp., Tender Corp., and Dyna-E International with making false and unsubstantiated claims that their paper products were “biodegradable.”
FTC charged the companies with making the following deceptive biodegradable claims:
—Kmart Corp. called its American Fare brand disposable plates biodegradable.
—Tender Corp. called its Fresh...
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Nescafe has unveiled an attack against Starbucks and that coffee chain’s move into the instant-coffee market, with outdoor ads in Chicago and Seattle.
A subway train wrap in Chicago proclaims, “Starbucks makes great instant. We make great instant. So why does theirs cost 400% more?” while a billboard in Seattle says, “Four times our price, a fraction of our flavors” (via KOMO News).
The...
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