CBS has sold out of its March Madness on Demand inventory, pulling in about $37 million in online ad sales. That’s up 20% from last year.
The network sold as many ads for its live web coverage as it did for its TV coverage, reports AdAge. March Madness on Demand revenue has increased from $4 million in 2006 - the first year it offered its free service - to $32 million last year. That’s compared...
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CBS has said that it has agreed to experiment with Apple in reducing the price of some of its shows on iTunes, cutting prices from $1.99 for most shows to 99 cents for some.
Les Moonves, chief executive of CBS Corp., said on a conference call with analysts last week that certain shows would sell for 99 cents, but he did not yet know which those will be. Those in the industry doubt the...
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TNS has announced a new web evaluation service, Web Performane Optimiser. The service is said to identify underperforming areas of a brand’s site and offer recommendations on how to improve the site for optimal performance.
The service uncovers specific issues that are causing underperformance and gives guidance on the best ways to enhance the site. It also analyzes consumer behavior across the...
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A slew of ad campaigns have been debuting in the last month in what may be the most concentrated period of big-budget marketing efforts in a number of years, according to The New York Times.
The Golden Globe Awards on Jan. 17 was the beginning of the major marketing blitz period, followed by the Super Bowl and extending through the Olympics -which begin tomorrow - all the way through the...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
NBCU is expecting to lose at least $250 million on its coverage of the Vancouver Games due to slow ad sales and other factors.
NBCU paid big for rights fees for the Winter Olympics, in part because of the locale of the Games, which meant more than half of the U.S. will be able to watch the events live.
NBCU’s Skyrocketed Bid Was ‘Faulty’
NBCU paid big for rights fees for the Winter Olympics,...
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Americans watched 33.2 billion online videos in December 2009, according to data from the comScore Video Metrix service.
Nearly 178 million U.S. internet users watched online video during the month.
Online Video Watchers Prefer Google Sites
Google Sites accounted for 13.2 billion videos, or almost 40% of total online videos viewed in December 2009. YouTube.com accounted for nearly 99% of all...
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Coca-Cola is jumping on the cause marketing bandwagon with a campaign that extends its Open Happiness theme while giving Facebook fans an advance look at its upcoming Super Bowl ads - and while taking advantage of Pepsi’s decision to sit out the Super Bowl.
Each time a Facebook user passes a virtual Coke along to a friend, a $1 donation by Coke to Boys & Girls Clubs of America is triggered. As...
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Shoe designer Adidas is the latest company to use augmented reality to promote its brand [video]. Unlike other marketing endeavors however, Adidas is not embedding its AR imagery in a print ad or magazine cover.
Rather, Adidas says it will embed the code directly into the tongue of the shoe.
Consumers hold the shoe in front of a webcam, and the code then gives access to an area on Adidas’...
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Apple hopes to spur demand of TV shows offered on its iTunes store by pressuring TV nets to reduce TV show prices.
Networks, however, are resistant to reduced pricing, worried that what happened with the music industry - the simple and inexpensive pricing structure of $1 per song helped boost digital downloads but depressed album sales - will happen to TV.
The move is seen as a part of...
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A new study from the Kaiser Family Foundation indicates that children in the 8-18 demo spend as much time with media as most adults spend at work.
Eight to 18-year-olds are spending more than seven and a half hours a day listening to music, watching TV, and being entertained online, the study found. “That’s more than 53 hours a week,” says Vicky Rideout, of the Kaiser Family Foundation. “That’s...
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