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Archives » Broadband

Chart: Online Video Ad Unit Mix

Published 2 years, 8 months ago

Online Video Ad Unit Mix About this chart: Source: YuMe "Q1 2011 Video Advertising Metrics Report," June 2011. YuMe statistics presented in this report are generated from data recorded with each ad request and ad served across the YuMe network. The statistics are solely representative of YuMe's network and may not be a reflection of the overall online video marketplace.







Chart: Online Video Demographics Requests, Q1 2011

Published 2 years, 8 months ago

Online Video Demographics Requests About this chart: Source: YuMe "Q1 2011 Video Advertising Metrics Report," June 2011. YuMe statistics presented in this report are generated from data recorded with each ad request and ad served across the YuMe network. The statistics are solely representative of YuMe's network and may not be a reflection of the overall online video marketplace.





Oprah to Lead OWN as CEO | Netflix, NBCUniversal Reach Multi-Year Renewal

Published 2 years, 9 months ago
  • Oprah Winfrey has announced she will take over as CEO of her struggling cable network OWN in addition to her current role as chairman. She is also expected to serve as chief creative officer and will move into both positions in the fall, according to Forbes. OWN started out on a high at it’s New Year’s Day launch, drawing more than one million viewers in prime time, but soon settled into a months-long hangover. It now averages about 260,000 viewers in prime time, and on an all-day basis, ratings have been just a third of those expected by advertisers.

  • Netflix and NBCUniversal Domestic Television Distribution have announced a multi-year renewal of their licensing agreement expanding the selection of non-exclusive NBCU film and TV library titles available to watch instantly streaming from Netflix. Programming under the deal includes prior-season series across multiple NBCU networks, including NBC hits "The Office," "30 Rock" and "Parenthood." All future seasons of these shows will be available on Netflix on a one season delay basis. Under the deal, Netflix members will also be able to enjoy prior season episodes of "Law and Order: SVU" and "The Event."

  • ABC has renewed summer drama Rookie Blue for a third season, writes Broadcasting & Cable. Rookie Blue ranks number one with adults 18-49 in its Thursdays at 10 p.m. time slot. Its sophomore season is up 8% in total viewers and 14% in the 18-49 demo from its averages last summer. The series is one of the few scripted originals on broadcast during the summer months.

  • Lifetime's new reality show, "Roseanne's Nuts," featuring Roseanne Barr, the comedienne and former hit TV show star, premieres tonight at 9 p.m. The last time Roseanne Barr attempted to make a comeback she had two shows canceled within days of each other. It was the summer of 2003, reports Media Life Magazine.

Report: 30% of Consumers Say 4G Data Plan is Too Expensive

Published 2 years, 9 months ago

Consumer Opinion of a 4G Upgrade

Consumers may be confused about 4G and hesitant to move to 4G, at least in the near term, according to a recent Retrevo Gadgetology study. The survey found that a little less than a quarter of the respondents responded with certainty about the upgrade to 4G. 22% of people don't think 4G performance is worth the cost. 30% of people think the 4G data plan costs too much.


As well, 34% of iPhone owners have the impression that they already own a 4G phone; however, Apple doesn’t offer a 4G phone at the moment. BlackBerry owners -- 24% of respondents  -- are also confused since RIM doesn’t currently offer a 4G phone. 







NBC Sports Will Handle NHL Ad Sales | Online Budget a Concern for Soap Opera Stars

Published 2 years, 9 months ago
  • NBC Sports Group has reached an advertising deal with the NHL that gives the network oversight of the teams’ national sales. The agreement follow April’s $2 billion deal that extends media rights for league games for 10 more years. The new ad sales deal is limited to the next five years. Terms of the new deal were not disclosed, writes Paid Content.

  • With the agreement in place to move "All My Children" and "One Life to Live" from television to the internet with online distribution company Prospect Park, the shows’ stars are divided over whether to move online, or to move on, according to Fox News. The move will entail serious cost cutting, including the salaries of the programs’ high-priced talent, should they choose to sign on.

  • Syfy's three-hour Monday night lineup got off to a fast start. Rookie dramaAlphaswas the cable network's most-watched series debut since 2009, delivering 2.5 million viewers following veteran series Eureka and Warehouse 13. At 10 p.m., 1.2 million belonged to the ad-coveted adults 18-49 demographic and 1.3 million were in the older 25-54 demo, writes the Hollywood Reporter.

  • Netflix has changed its pricing and will no longer offer a plan that includes streaming and DVD. Instead, subscribers will have to choose or pay for two plans -- which amounts to a 60% price increase. Unlimited online streaming stays at $7.99; the DVD-only monthly fees range from $7.99 (1 at a time) to $11.99 (2 at a time). And a DVD and streaming is 15.98. The switch takes effect immediately for new subscribers but existing subs get current pricing until Sept. 1, reports Paid Content.

Roku Brings Facebook Photos, Videos to TV | AOL Huffington Post Adds Two Entertainment Sites

Published 2 years, 9 months ago
  • Streaming video player, Roku, has added the ability to view Facebook videos and pictures in the television, one of several channels that can be viewed on Roku. It also presents YouTube videos shared on Facebook. This is step toward, according to  Lost Remote, “…what will almost certainly be expanded Facebook Channels on many internet TV services.”

  • Also at Lost Remote is a review of the new Facebook features Hulu has rolled out. Included among features is the ability to comment while watching a clip, with the clip then posted to the user’s Facebook wall -- with a timestamp and a flag for “spoiler alerts.”

  • Mojiva has rounded up an additional $25 million in funding, led by Shamrock Capital Advisors, the company said. The company also reported results for its two business units, Mojiva and Mocean Mobile, in the first half of 2011. The Mojiva mobile advertising network now represents 3,000 mobile web publishers, and apps; and it reaches more than 100 million monthly unique users in the United States and 400 million monthly unique users globally. The Mocean Mobile ad serving platform serves display ads to all mobile devices including smart phones, tablets and netbooks, with clients including MSNBC, Intel and others.

  • The AOL Huffington Post Media Group, has launched of two new destination sites: HuffPost Celebrity, covering entertainment news, opinion and gossip, and HuffPost Culture covering arts -- theatre, film, music and dance. HuffPost Celebrity is live today and HuffPost Culture link will be live on Wednesday.


Upfronts: NBCU Sees Some Increases Over 25% | AT&T, Verizon Also Looking at Hulu

Published 2 years, 9 months ago
  • Discovery Communications, Viacom’s MTV Networks, Time Warner’s Turner Entertainment, and News Corp.’s FX Networks all reported at least one property that increased volume by as much as 20 percent, but it appears that NBC Universal’s cable networks are looking at the biggest year-over-year increases, writes Ad Week. “For our overall portfolio of cable networks, we saw huge volume increases, over 25 percent. And demand for USA Network and Bravo generated some of the highest price increases in the marketplace,” said Dave Cassaro, president of cable advertising sales, NBCU Cable.

  • ABC Family has renewed its original comedy Melissa & Joey for a second season, the network announced today. The series starring Melissa Joan Hart and Joey Lawrence will return for its second season in 2012. The sitcom launched in summer 2010 and has scored well for the network in key demos, including adults 18-34 and women 18-49. It airs in a Wednesday comedy block alongside State of Georgia, Deadline Hollywood said.

  • When streaming video was new, Netflix was able to secure contracts with the likes of Warner Bros. Studios and MTV to license big TV and film catalogues for about $5 million to $10 million per year. This time around, writes CNN Money, those costs could increase more than tenfold. However, the company has the money and motivation to spend more to keep its rapidly growing subscriber base happy.

  • ISPs are also taking a look at acquiring Hulu, including AT&T and Verizon and; AT&T already runs a video portal that's quite similar to Hulu. Hulu's problem has been its cable owners have done their best to ensure that Hulu doesn't really threaten traditional TV, something that wouldn't change under Verizon and AT&T -- who wouldn't want it competing with FiOS TV and U-Verse TV, respectively. One company that isn't interested in Hulu is Netflix, and Hulu isn't interested in selling to Netflix either, writes DSL Report.

SocialGuide Launches Daily Social TV Rankings

Published 2 years, 9 months ago

Top 10 Daily Social TV Rankings SocialGuide has launched a daily rating of the top programs, networks and sporting events based on the social media activity that takes places while the show is airing. The Brooklyn, N.Y. based tech start-up had been offering monthly and weekly rankings of the top shows and networks for May and June, and the launch of daily rankings is part of their effort to expand coverage of the social activity around TV shows, reports Broadcasting & Cable. SocialGuide tracks Twitter feeds one hour before and two hours after the program airs but the rankings are based only on the activity that is going on during the show because that period is the most important for networks and sponsors in terms of advertising revenue.









ABC, Prospect Park Agreement Keeps Soaps Alive | TNT to Revive Dallas

Published 2 years, 9 months ago
  • ABC has licensed its iconic soaps, “All My Children” and “One Life to Live” to Prospect Park. The agreement, brokered by Disney/ABC Domestic Television Group, enables Prospect Park to continue production of “All My Children” and “One Life to Live” keeping up the story lines after they leave ABC. In the exclusive multi-year, multi-platform deal, Prospect Park will produce and deliver the two long-running programs to consumers via online formats and additional emerging platforms including internet enabled television sets. Under the terms of the arrangement, the programs will continue to be delivered with the same quality and in the same format and length, writes Deadline Hollywood.

  • TNT has ordered 10 episodes of a new series based on the 1980s drama, Dallas. The new show will carry on the bitter rivalries and family power struggles within a Texas oil and cattle-ranching dynasty. The original Dallas series ran on broadcast network CBS from 1978 to 1991. The new series will include feature several original cast members, including Patrick Duffy, Linda Gray and Larry Hagman, who will reprise his role as J.R. Ewing, reports MultiChannel News.

  • A federal court today prohibited common ownership of newspapers and TV or radio stations in the same market. The U.S. Court of Appeals for the Third Circuit struck down a 2008 ruling by the Federal Communications Commission that allowed cross-ownership in certain cases. The court also upheld other ownership limits imposed by the FCC in 2008, including those applying to local TV and radio stations and networks, writes Radio World.

     Newspaper-broadcast cross-ownership was banned since 1975 when the FCC relaxed it three years ago, granting permanent waivers in five markets; for Gannett in Phoenix, Ariz.; and for Media General in Myrtle Beach, S.C., Columbus, Ga., Panama City, Fla., and Tri-Cities Tenn./Va. Other companies with newspaper-TV combos include Tribune’s in Los Angeles, New York, Chicago, Miami and Hartford, Conn.; and News Corp.’s in New York, among others.

NBC Premiere Schedule | CNN Recasts Primetime, Spitzer Out | Hulu For Sale with 875,000 Customers

Published 2 years, 9 months ago
  • NBC will premiere the first of its new fall series a week before the official "premiere week," debuting rookie comedies Up All Nightand Free Agents on Wednesday, Sept. 14 following the season finale of America's Got Talent. Both comedies will debut in their regular time periods the following week, along with new dramas The Playboy Club and Prime Suspect, new Thursday laugher Whitney as well as the bulk of the network's returning series, reports Broadcasting & Cable.

  • ABC News has hired Elizabeth Smart as a contributor. Smart - who was abducted in 2002 from her Salt Lake City, Utah home and held for eight months - will appear across ABC News platforms to comment on missing persons cases, writes the Hollywood Reporter.

  • CNN has a new primetime lineup, one without Eliot Spitzer's In the Arena. Instead, Anderson Cooper 360 will move to 8 p.m. starting Aug. 8, and be re-broadcast at its 10 p.m. position. Erin Burnett's new program, expected to premiere in late September, will debut at 7 p.m, and re-air at 11 p.m. John King, U.S.A. moves to 6 p.m., reports Broadcasting & Cable.
  • A group of federal agencies led by the Federal Trade Commission have created a report on the marketing of food to children on television and other venues, and suggested voluntary guidelines restricting advertising food deemed less than healthful. The report targets foods that are fatty, salty or full or sugar. Although FTC says it’s a report, not a rulemaking, food manufacturers and some in Congress are pushing back, writes Radio Business Report.

  • Walt Disney CEO Robert Iger said that the owners of Hulu are “committed to selling.” Hulu’s owners include Disney, News Corp. and Comcast-NBC Universal. Bankers for Hulu have met with Google, Yahoo, and Microsoft Corp. as the company explores a sale, reports Bloomberg.
  • Hulu had about 875,000 paying subscribers at the end of June for its $7.99-per-month service -- beating the Internet video site's expectations. After adding more subs in June than in April and May combined, Hulu expects to top more than 1 million paying subscribers before the end of the summer, reports MultiChannel News. Including users that have a one-week-free trial, Hulu Plus already tops the 1 million mark.