Location-based media network Danoo has acquired IdeaCast from National CineMedia, operator of the largest digital cinema network in North America for cinema advertising, for an undisclosed sum.
The move helps consolidate the highly fragmented digital out-of-home industry, creating one of the largest digital media platforms in the location-based media space, according to the companies. The new...
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July 6: As Economy Shows No Signs of Improvement, Balance Shifts to Buyers
Though the upfront market was still mostly stagnant at the end of last week, with only one major deal rumored - between NBCU and GroupM, with both sides denying that anything had closed - movement is expected in the next few days; buyers are saying the majority of deals will close by the end of the week, writes Media...
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The total number of ads being skipped via DVRs is currently only about 6%, but that number will rise to between 16% and 18% in two years, according to DVR Research Institute, a consulting firm based in California.
The number of households with DVRs stands at about a third of total TV households; that number will rise to 50% in 2011, the researcher says (via Media Life). The Leichtman Research...
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Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they want, based on targets defined by their own audience data.
Here’s how the Quantcast Media Program works: the solution applies marketers’ unique customer interaction data from their media campaigns,...
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Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they want, based on targets defined by their own audience data.
Here’s how the Quantcast Media Program works: the solution applies marketers’ unique customer interaction data from their media campaigns,...
Continue Reading »
Canoe Ventures, the project headed by David Verklin that allows advertisers to simultaneously deliver ads to homes covered by six cable operators including Time Warner and Comcast, has scrapped its plans to offer an addressable advertising platform in the second quarter of this year.
The platform had originally been planned to be able to offer addressability at the household level, but later...
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Rich media ad firm PointRoll has launched AdArchitect, a suite of tools that enable users to develop and execute rich media ads with greater ease and minimal coding knowledge.
Targeted to designers and developers, AdArchitect promises to reduce production time by 30%. Ads created on the product can be executed using any of PointRoll’s rich media offerings, including expandable, “polite” and...
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IPG’s Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized.
The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies say. It is powered by Microsoft.
For the past six months, Mediabrands and Microsoft...
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In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads.
“Display advertising isn’t just for the big companies, anymore,” the product description reads. “Yahoo My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a matter of days.”
The process - targeted to clients...
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With technology from Microsoft Ads, NBC Universal will begin selling commercial time on its broadcast and cable TV networks in a way that mimics online advertising sales.
The technology NBC will use in tandem with Microsoft will allow advertisers to target ads by demographic, according to The Wall Street Journal (via MarketingVOX).
It will analyze anonymous set-top box data from satellite and...
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