The major Hollywood studios have joined with cable operators to launch a $30 million marketing campaign to highlight video-on-demand services under a new brand name, Movies on Demand.
The Movies on Demand initiative is a multimedia promotional campaign made possible by the Cable & Telecommunications Association for Marketing Co-op. It touts video-on-demand services as an option to video stores...
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The New York Times has launched an ad campaign in the trade press pitting itself directly against the Wall Street Journal. The campaign, dubbed Numbers, comes just weeks before the Journal is expected to unveil its New York section sometime in April.
Numbers showcases The New York Times’ size and strength among women, business professionals, and art enthusiasts in the New York market, as well...
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Outcast Media and PumpTop TV have unveiled a new product for state lottery advertisers, Lotto Live, which lets state lotteries reach consumers with real-time jackpot information as they fuel their vehicles.
Lotto Live displays the real-time jackpot on the screen alongside high-definition creative and rich audio, the companies say. Messages can be changed dynamically based on jackpot amounts and...
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Mattel is licensing the rights to bring out four Barbie- and Ken-style dolls based on characters from the popular Mad Men series on AMC.
The dolls, based on characters Joan Holloway, Roger Sterling, Don Draper and Betty Draper, will be part of a premium-priced collector’s series called the Barbie Fashion Model Collection, writes The New York Times. The dolls will have a suggested retail price...
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Repo Men, which opens March 19, is using barcode technology in its promotion.
Plot and Promotion Meet
The movie is set in a future where people can buy artificial organs called “Artiforgs” from a company named The Union, explains Mobile Marketer (via MarketingVOX). They are very expensive and can be bought on credit, but if a recipient misses a payment a Repo Man, who keeps track of payments...
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The Academy Awards program on Sunday was the most-watched in five years, drawing 41.3 million total viewers, according to Nielsen. But advertisers, for the most part, failed to roll out the red carpet for new ads, choosing instead to air previously-viewed spots.
Better than Expected
The 41.3 million viewers was 5 million more than last year, according to Media Life. In 18-49s, the show...
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eBay has launched two green initiatives aimed at positioning itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who...
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Fortune magazine is undergoing a redesign which includes new sections and a decrease in publication schedule from 25 to 18 issues a year.
The magazine will refocus its editorial to reflect the new economic reality and the fact that many Fortune readers likely have less money than they did in the past. New sections like Career and Venture will offer advice, while fewer CEOs will be featured on...
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Viewers of NBC’s Olympics coverage through February 20, 2010 preferred ads with an Olympics theme, according to data from The Nielsen Company.
Six of the 10 most-liked ads contained an Olympics theme. The ads, aired by Visa, McDonald’s, Coca-Cola, and Procter & Gamble, included either a direct mention to the Olympics or imagery alluding to the games.
As it turns out, American TV viewers...
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An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month.
RetailMeNot’s report on top monthly coupons separately reports its online and printable-coupon...
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