The major Hollywood studios have joined with cable operators to launch a $30 million marketing campaign to highlight video-on-demand services under a new brand name, Movies on Demand.
The Movies on Demand initiative is a multimedia promotional campaign made possible by the Cable & Telecommunications Association for Marketing Co-op. It touts video-on-demand services as an option to video stores...
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PointRoll has introduced a new banner ad unit that merges advertising with content in a move that creates a more compelling spot for advertisers but which may make some publishers uncomfortable.
The new unit, called Dig@torial, allows the advertising content to live inside a banner that is next to the editorial content. The effect of that is to bring the idea of a branded microsite directly to...
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The Seattle Post-Intelligencer went online-only a year ago, and the online venture is not yet profitable, according to Hearst Seattle Media general manager Pat Balles.
Balles says the site is on-track to soon turn a profit, but would not say when - and at least the site is not losing the $1 million a month the paper lost when it was a print operation, writes Poynter Online.
Advertising has...
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AMC and Jolt have teamed up for co-branding of the second season of the series Breaking Bad and the energy drink, in a move that will have the series logo stamped on more than 1 million Jolt cans and distributed to 6,000 retail locations.
Jolt will get air time during the series, as well as online ads, in exchange for the Breaking Bad presence on the cans, according to Brandweek.
“Breaking...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
The Fox TV network and Conan O’Brien are in talks for a new late night talker, and the two parties hope to have a deal in place in time for the upfronts in May.
Some important issues remain on the table and the deal could still fall apart, insiders say (via the Los Angeles Times).
Fox has been on the fence about entering the late night talk show arena for years, but its stations have generated...
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Bing experienced approximately 15% growth in its share of U.S. searches in February 2010, according to The Nielsen Company.
MSN/WindowsLive/Bing accounted for 12.5% of approximately 9.17 billion searches last month, or 1.14 billion searches. This put MSN/WindowsLive/Bing in third place overall. Google Search led all search providers with a 65.2% search share, or about 5.98 billion searches....
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The down economy has opened up new opportunities to marketers interested in taking advantage of airport advertising.
“Some of the larger international [airports] are open to very different types of business,” says Pam Horn, national sales manager for Clear Channel Airports (via Brandweek). More and more airports are beginning to allow large displays such as the type Monster Media installs,...
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To the likely relief of ESPN and CBS, which will both carry the Masters, Tiger Woods has announced that he will return to competitive golf for the tournament.
His return to professional golf - after a self-imposed hiatus following a series of accusations about his extramarital affairs - is likely to draw a huge audience for the cable and broadcast networks. ESPN will be carrying the first and...
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In the fourth quarter of 2009, an average hour of monitored prime time network programming contained 8 minutes, 36 seconds of in-show brand appearances and 14 minutes, 5 seconds of advertising messages, according to Kantar Media.
The combined total of 22:41 of marketing content represents 38% of a prime time hour, Kantar Media says.
Reality Programming Dominates Brand Appearances
Unscripted...
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Total advertising expenditures fell 12.3% in 2009, to $125.3 billion as compared to 2008, according to Kantar Media. Fourth quarter 2009 ad spending was off 6% against the year ago period, with nearly all media improving upon their January-September performance.
Internet, FSIs Up
Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the...
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