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Archives » Co-op Marketing

Skechers Unveils Animated Superheroes on Nicktoons

Published 1 year, 8 months ago
The Skechers brand of shoes will launch an animated show, Zevo-3, on Nicktoons beginning in October. The show is the first project from the Skechers Entertainment unit that was created in 2009.

PepsiCo, InBev Team for Better Bargaining Power

Published 1 year, 10 months ago
As marketers look for every way possible to wring more out of their advertising dollars, two of the biggest names in the beverage industry will use their combined heft to bargain for better media prices.

Twice-the-Caffeine Jolt Sponsors AMC’s ‘Breaking Bad’

Published 1 year, 10 months ago
AMC and Jolt have teamed up for co-branding of the second season of the series Breaking Bad and the energy drink, in a move that will have the series logo stamped on more than 1 million Jolt cans and distributed to 6,000 retail locations.

With Tablet, Apple Pushes Nets for $1 TV Content

Published 2 years ago
Apple hopes to spur demand of TV shows offered on its iTunes store by pressuring TV nets to reduce TV show prices.

Naming-Rights Sponsors Tell Meadowlands to Go Fish

Published 2 years, 1 month ago
The new stadium that will be home to both the Giants and the Jets has yet to find a buyer for the naming rights and may, in fact, not find one for quite awhile, as the naming-rights market has been largely dormant for several years.

Sponsors Line up for Popular iPhone Apps

Published 2 years, 1 month ago
Mobile apps, in some cases, are proving to be money-makers for developers and publishers, thanks to advertisers' increasing willingness to sponsor their development and rollout.

NBCU Offers 1,000 Hours of Streaming Olympics Coverage to Those Who Pay for TV Service

Published 2 years, 1 month ago
People who subscribe to cable, satellite or telco TV service can register now to view live streaming Olympics coverage on NBCOlympics.com, in a concept similar to the cable industry's TV Everywhere initiative.

American Airlines, Hilton Hotels Feature Prominently in Clooney Film

Published 2 years, 1 month ago
Up in the Air, a Paramount Pictures film starring George Clooney, prominently features American Airlines and Hilton Hotels. And neither company paid directly for the product integration.

AT&T Sponsors New York

Published 2 years, 2 months ago
AT&T has signed a two-year deal with NYC & Co., the official tourism, marketing and partnership organization for New York City, for an integrated marketing, advertising and sponsorship campaign.

Brand in Entertainment Holds Live Auction for Brand Integration Opps

Published 2 years, 2 months ago
Brand in Entertainment, the Los Angeles-based brand integration firm, is holding a live "integration auction" at Christie's in New York City to auction exclusive packages across television, online/webisodes, graphic novels, films and plays.
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