Knowing that magazines are willing to do pretty much anything these days to score big ad deals, electronics brand LG had its media buyer, Mindshare, meet with a group of 30 online, magazine and TV companies and ask for brand new ways to launch a campaign.
Hearst was one winner: the publisher suggested running ads in six of its magazines for the Something Better campaign. Each ad will be run...
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Innovative integrations of advertising on the covers of magazines have continued to make headlines in recent months.
Esquire, for example, is said to be pitching ads that will “jump off the page” when the magazine is held up to a computer’s webcam for its December “Best & Brightest” issue, writes Mediaweek. Inside the Esquire issue, augmented reality could be used to play videos of story...
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Ads on the sides of buses in Des Moines, Iowa, have caused a debate about free speech. The ads, purchased by the Iowa Atheists & Freethinkers, feature clouds against a blue sky and say, “Don’t believe in God? You are not alone.”
The Des Moines Area Regional Transit Authority removed the signs, but replaced them after a meeting with the Atheists & Freethinkers, writes the Associated Press.
The...
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The cover of the September issue of Hearst’s House Beautiful includes a pouch, inside of which is a paint color chart to help readers make interior decorating decisions. The back of the chart is an ad for Glidden paints.
The chart and ad are part of a mid-six-figure ad campaign for Glidden which includes a two-page spread in the September issue, ads in the August, October and November issues,...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Rich media ad firm PointRoll has launched AdArchitect, a suite of tools that enable users to develop and execute rich media ads with greater ease and minimal coding knowledge.
Targeted to designers and developers, AdArchitect promises to reduce production time by 30%. Ads created on the product can be executed using any of PointRoll’s rich media offerings, including expandable, “polite” and...
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In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads.
“Display advertising isn’t just for the big companies, anymore,” the product description reads. “Yahoo My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a matter of days.”
The process - targeted to clients...
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Intel has shifted its brand and corporate imaging ad business from McCann Erickson Worldwide to a smaller, independent agency, Venables Bell.
Intel, which by some estimates spends between $50 million to $150 million each year on its “master brand” assignment, is planning to shift to what a spokesman for the company called an “open-source” model of agency relationships - meaning it will use a...
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The Associated Press (AP) reports it has resolved its conflict with copyright-infringing bloggers, reports MarketingVOX.
The AP recently attacked bloggers in a media fight about “fair use” of content. Specifically, it took issue with bloggers excerpting titles or sentences from its articles, which other publications must pay to publish in entirety.
The dispute began when AP demanded that...
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The upcoming weeks may prove seminal in how marketers judge the ROI of social-media source YouTube, as Toyota rolls out a new campaign to sell its 2007 Corolla sedan.
Toyota Motor Corp.‘s comedy-themed campaign is one of the most elaborate and expensive in YouTube’s history; the car giant paid about $4 million to be featured on the Google-owned video site.
While online marketing is doing...
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TV advertising has become less effective in the past two years, according to most marketers who responded to a survey from the National Association of Advertisers and Forrester Research.
More than 50 percent of marketers say that when half of all TV households use DVRs, the marketers will cut spending on TV advertising by 12 percent, writes Adweek. DVR penetration stands at nearly 25 percent...
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