A total of 187 new American and Canadian magazines have launched so far this year, but a much larger number - 279 titles - have shuttered operations, a trend which has accelerated in Q209, according to MediaFinder.com.
Regional Interest magazines, which traditionally comprise a large percentage of new and closing magazines, took a big nosedive in the first half of 2009, with 27 titles...
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Location-based media network Danoo has acquired IdeaCast from National CineMedia, operator of the largest digital cinema network in North America for cinema advertising, for an undisclosed sum.
The move helps consolidate the highly fragmented digital out-of-home industry, creating one of the largest digital media platforms in the location-based media space, according to the companies. The new...
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July 6: As Economy Shows No Signs of Improvement, Balance Shifts to Buyers
Though the upfront market was still mostly stagnant at the end of last week, with only one major deal rumored - between NBCU and GroupM, with both sides denying that anything had closed - movement is expected in the next few days; buyers are saying the majority of deals will close by the end of the week, writes Media...
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General Mills, which increased its domestic marketing spending 25% in its fiscal fourth quarter (March-May), says it will boost spending over the next year by high single-digit percentages, writes MediaPost.
The increased spend has been successful in goosing net sales growth, CEO Ken Powell told investors. Retail sales increased 12% to $2.5 billion in its fiscal fourth quarter, while operating...
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The total number of ads being skipped via DVRs is currently only about 6%, but that number will rise to between 16% and 18% in two years, according to DVR Research Institute, a consulting firm based in California.
The number of households with DVRs stands at about a third of total TV households; that number will rise to 50% in 2011, the researcher says (via Media Life). The Leichtman Research...
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More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive.
In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about...
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Moody’s Investor Services has raised Citadel’s probability to default, while Standard & Poor’s has downgraded its rating of Radio One, saying the radio group is borrowing more money than allowed under its various lending covenants.
Meanwhile, Clear Channel’s creditors are still determined to force the company into bankruptcy in the hopes of gaining equity at a discount by blocking the company’s...
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Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive, luxury goods and services than those with lower scores.
The initiative will be launched in tandem with Compete, which has a database of about 2 million web users that agreed to provide info on their credit scores when they applied for a new credit card, says Google’s senior...
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With its new Happily Ever After online dating service, U.K. book retailer Borders U.K. proves that book retailers using the internet to reach out to customers in non-traditional ways is not just a U.S. phenomenon.
Borders U.K., which Risk Capital Partners acquired from U.S. book retailer Borders Group, Inc. in 2007 and now operates as an independent, privately-held company, runs Happily Ever...
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Music magazine Vibe is closing, effective immediately, leaving just two major music magazines focusing on hip-hop and R&B, XXL and The Source.
Steve Aaron, chief of Vibe Media Group, told staffers in a memo that the company had tried unsuccessfully to find new investors or to restructure the huge debt the small company has, reports The New York Times. Music magazine Blender likewise shuttered...
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