Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica.
Most Marketers Use Online Data
Marketers with an online presence routinely collect information about their online visitors. This includes information about customer interests, intent, and behavior. A very high proportion of...
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Direct marketer Valpak is taking its coupons mobile. Valpak just launched a free mobile coupon applications for the Android. This joins its mobile coupons available on the iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms.
Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available in digital format on Valpak.com.
Users of the...
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Target is entering the increasingly crowded retail mobile coupon arena, launching a new national program that allows customers to receive coupons directly on their mobile phones and redeem them by scanning a barcode at checkout.
Target says it is the first national retailer to offer scannable mobile coupons directly to customers’ mobile phones for redemption in all of its stores.
Customers...
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A new company claiming to help manage advertisers’ pay-for-performance offline marketing relationships launched today.
Impact Radius says its “multi-channel performance advertising platform” connects advertisers and media partners for the delivery of performance campaigns (otherwise known as affiliate campaigns) across TV, radio, print and online media channels by offering “an open, centralized...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
The Nielsen Company and Catalina Marketing Corporation have announced a partnership to create a measurement tool that they say will allow consumer packaged goods and media companies to more effectively link the marketing exposures consumers see with what products they actually buy.
The 50-50% joint venture will integrate information from Nielsen’s industry-leading TV, internet and household...
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The white paper is the #1 most influential piece of collateral that technology purchasers consult when making or influencing a buying decision for their company, according to a recent survey by Eccolo Media. Online video is also important, and is fast becoming more widely used when evaluating purchases.
The survey of American businesses was conducted among more than 500 technology-purchasing...
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Nearly half (46.3%) of specialized marketers in a recent survey think that ad remarketing - also known as ad retargeting - is currently the the most under-used online marketing technology, according to research conducted by Advertise.com and the Search Engine Marketing Professional Organization (SEMPO).
When asked whether they have used display remarketing/retargeting in their online...
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