- Email is still the primary means of communication used by most consumers, writes chiefmarketer.com; however, consumer surveys show a consistently expressed desire to receive solicited email—but only at the frequency they desire and expect. Few marketers are giving recipients an opportunity to state what type of mail they want to receive and how often they want it. Among other insights, the article points out that a strategy to maximize both delivery and ROI is to stop marketing, at least occasionally. Instead, allow email pieces to offer something valuable to the recipient for having received the mail. There will be plenty of time to upsell when the subscriber reaches the website or follows through on some other call to action. Read the whole story here.
Assessing the Impact of Dirty Data on Sales & Marketing Performance." The DemandGen Report is based on survey, conducted in October 2010, and defines "bad data" by a number of criteria, including the wrong company info or wrong contact data, inconsistently entered data, bad email address, returned mail, inability to reach by email and/or phone, and fields that are empty/null due to poor capture techniques or contain other inaccurate firmographics.
- Part 3 of The Merchant Rules Series from Oracle Atg has been released. "Social and Mobile Sparl Latest Evolution" discusses how merchants are optimizing the customer experience across channels. From iPhone apps and mobile commerce to Twitter and Facebook, these opportunities are being quickly embraced by shoppers. The report reveals how seasoned merchants are using their skills to create a consistent positive customer experience, rather than “throwing spaghetti against the wall and seeing what sticks.”
US adults, particularly those who are parents of children younger than 18, have strong reservations about online sites collecting data about minors, according to a new survey from nonprofit social advocacy group Common Sense Media and Zogby International.
Airing an ad both on TV and online greatly increases its effectiveness, according to new data from The Nielsen Company.
Media companies like Conde Nast are increasingly offering advertisers creative services to help their ads integrate more deeply with the content the media companies are offering - and they're even offering creative services for ads being run outside the company's own media.
Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica.
Direct marketer Valpak is taking its coupons mobile. Valpak just launched a free mobile coupon applications for the Android. This joins its mobile coupons available on the iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms.
Target is entering the increasingly crowded retail mobile coupon arena, launching a new national program that allows customers to receive coupons directly on their mobile phones and redeem them by scanning a barcode at checkout.
A new company claiming to help manage advertisers' pay-for-performance offline marketing relationships launched today.