About this chart: Source: DemandGen, "
Assessing the Impact of Dirty Data on Sales & Marketing Performance." The DemandGen Report is based on survey, conducted in October 2010, and defines "bad data" by a number of criteria, including the wrong company info or wrong contact data, inconsistently entered data, bad email address, returned mail, inability to reach by email and/or phone, and fields that are empty/null due to poor capture techniques or contain other inaccurate firmographics.
- Part 3 of The Merchant Rules Series from Oracle Atg has been released. "Social and Mobile Sparl Latest Evolution" discusses how merchants are optimizing the customer experience across channels. From iPhone apps and mobile commerce to Twitter and Facebook, these opportunities are being quickly embraced by shoppers. The report reveals how seasoned merchants are using their skills to create a consistent positive customer experience, rather than “throwing spaghetti against the wall and seeing what sticks.”
Published 2 years, 7 months ago
US adults, particularly those who are parents of children younger than 18, have strong reservations about online sites collecting data about minors,
according to a new survey from nonprofit social advocacy group
Common Sense Media and
Zogby International.
Published 2 years, 10 months ago
Airing an ad both on TV and online greatly increases its effectiveness,
according to new data from
The Nielsen Company.
Published 3 years, 1 month ago
Media companies like Conde Nast are increasingly offering advertisers creative services to help their ads integrate more deeply with the content the media companies are offering - and they're even offering creative services for ads being run outside the company's own media.
Published 3 years, 2 months ago
Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica.
Published 3 years, 2 months ago
Direct marketer Valpak is taking its coupons mobile. Valpak just launched a free mobile coupon applications for the Android. This joins its mobile coupons available on the iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms.
Published 3 years, 2 months ago
Target is entering the increasingly crowded retail mobile coupon arena, launching a new national program that allows customers to receive coupons directly on their mobile phones and redeem them by scanning a barcode at checkout.
Published 3 years, 4 months ago
A new company claiming to help manage advertisers' pay-for-performance offline marketing relationships launched today.
