Despite the fact that total ad spending slipped 2.6% in 2008, cinema advertising remained a growth medium, with revenue up 5.8% compared to the prior year, to $571 million.
Still, that was the slowest gain for the medium in the seven years that the Cinema Advertising Council has kept figures.
Cinema advertising - at least for the 82% of U.S. movie screens belonging to Cinema Advertising...
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A new campaign for the U.S. Army breaks today on network television, complete with a new theme: Army Strong. The effort is intended to boost recruitment for the military’s forces at a critical time in the war in Iraq, according to Lt. Gen. Robert L. Van Antwerp, commander of U.S. Army Accessions Command.
The campaign is also expected to help keep the Army’s morale high, writes MediaPost.
The...
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U.S. companies have the opportunity to reach the primarily young, male audience of the nation’s armed forces by sponsoring events and recreational activities for military personnel, their families and those retired from the military, Media Life writes.
“The possibilities are endless for what a sponsor can do,” said Tiane Harrison, USO spokesperson. Usually, more than one company will sponsor...
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Current Newsweek business editor and former New York Times reporter Adam Bryant is returning to the Times in May to serve as the newspaper’s business section editor and oversee auto, airline and defense industry coverage, writes the SABEW blog.
In a memo announcing Bryant’s return, business editor Larry Ingrassia said, “He got tired of having an office overlooking Central Park, and...
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The U.S. Army has awarded its advertising account to Interpublic Group’s McCann Erickson, deciding against incumbent Publicis Leo Burnett, AdAge reports.
The two-year contract, that can be renewed for three subsequent one-year periods, or up to five years total, could be worth up to $1.35 billion over five years, making it the governments largest ad account.
Agencies involved include...
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Over 100 groups led by the Electronic Privacy Information Center have written to Secretary of Defense Donald Rumsfeld to demand that the U.S. military stop developing a database of personal information about U.S. teens, AdAge reports. The database, launched in 2002, when Congress combined some individual military service recruiting functions, is apparently meant for marketing purposes for...
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In a saga that began in spring 2004, the Army has once again extended its contract with Leo Burnett, this time until March 20, to avoid a “possible interruption” in its advertising during a transition period following its $200 million review, Adweek reports. This extension of the contract, which would have expired in December (following a number of previous extensions), will not affect the...
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The federal government gave up trying to prevent the media from reporting on the recovery of the dead in New Orleans after CNN filed suit for the right to cover the recovery efforts, CNN reports. U.S. District Court Judge Keith Ellison issued a temporary restraining order Friday against a “zero access” policy that Army Lt. Gen. Russel Honore, who is overseeing the relief effort, and Terry...
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A month after the Army awarded its current agency, Leo Burnett, another extension of the ad account that anticipated a boost in annual ad spending from $200 million to $250 million, the client has reissued its request for proposals, reports AdAge. The new contract will, for the first time, be a two-year award, with up to three one-year renewals, and the proposal says it will start September...
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As the US army confronts recruiting shortfalls and an extended war on terrorism, it faces the need to increase its ad budget, and has approved up to $250 million in spending for the next six months. This is a sharp increase from a previous budget of $200 million a year, according to AdAge.
Leo Burnett, the Army’s current agency and creator of the “Army of One” campaign, gets to continue...
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