Xfinity and Disney/ABC Television Group have announced that Xfinity TV customers can now access three new authenticated TV+ products – WATCH Disney Channel, WATCH Disney XD and WATCH Disney Junior — at home or on-the-go — via a suite of new apps for iPhone, iPad and iPod touch, and online at WATCHDisneyChannel.com, WATCHDisneyXD.com and WATCHDisneyJunior.com.
The three new WATCH products are the first-ever to provide authenticated users with both access to live, linear network streams as well as an extensive offering of advantaged window “on demand” episodes.
Xfinity TV customers, who subscribe to Disney Channel, Disney XD and Disney Junior networks as part of their monthly video service, can now stream these channels live online and via the convenience of their iOS devices. In addition, Xfinity TV customers can view a variety of top series including “Good Luck Charlie,” “Shake It Up,” “Phineas and Ferb,” “TRON: Uprising,” “Mickey Mouse Clubhouse” and “Jake and the Never Land Pirates” from Disney Channel, Disney XD and Disney Junior on these new WATCH products, on Xfinity On Demand, Xfinity.com/tv and through the Xfinity TV app on the iPad, iPhone and iPod touch and Xfinity TV Player app on Android-powered devices, anytime.
The free Watch apps include a simple, kid-friendly user interface that brings the current online viewing experience to the high-resolution, Multi-Touch displays of iOS devices. Once a user downloads one of the WATCH apps or visits one of the WATCH websites, they will receive sign-in instructions to verify their Comcast Xfinity TV credentials, allowing them access to their favorite Disney Channel, Disney XD or Disney Junior programs on their device(s).
Non-authenticated users of the WATCH Disney Channel, WATCH Disney XD and WATCH Disney Junior services will have access to a limited number of “on demand” episodes each month.
Later this year, Xfinity TV will also integrate all of the content available through WATCH apps on Xfinity.com/tv as well as on other viewing platforms. Today, Xfinity TV offers more than 75,000 TV shows and movies, including a variety of kids and family programming, across Xfinity On Demand, Xfinity.com/tv and the Xfinity TV and Xfinity TV Player apps for iOS and Android, respectively.
The launch of Watch Disney Channel, Watch DisneyXD and Watch Disney Junior, as well as the recent launch of WatchESPN with Comcast is part of a long-term, comprehensive distribution agreement between Comcast Corporation and The Walt Disney Company that was announced in January, 2012. The agreement will deliver Disney’s sports, news and entertainment content to Comcast’s Xfinity TV customers into the next decade on televisions, computers, tablets and handheld devices. The new agreement enhances the multichannel business model and supports the companies’ mutual goal to deliver the best video content to customers across multiple platforms using the latest technology and cloud innovation.
For the first time ever, Comcast’s Xfinity TV customers will be able to watch ESPN, ABC or Disney shows live or On Demand and across multiple screens. The companies also agreed to collaborate over the term of the deal to create new, innovative viewing experiences for Xfinity TV customers.
Microsoft Corp has announced the general release of its NUads on Xbox LIVE. Among the first buyers are Toyota, Unilever and Samsung Mobile USA, which are developing NUads campaigns to stream on Xbox LIVE this fall. NUads advertisements transform standard 30-second TV spots into actionable experiences using the power of voice and gesture controls of Kinect for Xbox 360.
Engagement is what makes the ads different, said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising. "We developed NUads to breathe new life into the standard 30-second spot. With NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time."
Microsoft released a sneak peek of some of the first NUads that will air on Xbox LIVE this fall, including Toyota’s "Reinvented" ad campaign that premiered during Super Bowl XLVI, and which promoted the reinvention of the 2012 Camry. The ad marked Toyota's return to Super Bowl advertising. Today, Toyota is reinventing that campaign for Xbox LIVE, adding a layer of interactivity enabled by NUads. In this version of the "Reinvented" ad, Toyota asks viewers what they would like to see reinvented. Viewers can then respond using Kinect-powered voice or gesture controls. This gives Toyota valuable feedback it can use for its next campaign.
At first glance—a little underwhelming, according to Adweek. NUads on’t seem to innovate beyond TiVo and Cablevision ads that allow viewers to request more information from or respond to questions from advertisers, or even buy things. Still, with NUads, viewers can respond with hands or voices, rather than just remotes. “I would hope the launch of NUads leverages the platform,” Brandon Berger, chief digital officer of Ogilvy & Mather Worldwide told Adweek. But Microsoft counters that it cannot ask TV advertisers to create Xbox-specific spots: NUads can be created from an existing TV spot.
Good enough for Toyota. "The creative possibilities of NUads are endless. We can take a 30-second TV spot and customize it for NUads to get an immediate response from Toyota's customer," said John Lisko, executive communications director at Saatchi & Saatchi LA for Toyota. "It allows customers to participate with our advertising, which is really exciting. The interactivity of NUads is leading the industry and changing the way we're connecting with our customers."
Also good enough for Unilever, which owns the Axe brand. Following on the successful campaign for the launch of Axe Attract for Him and for Her, Axe — called Lynx in the U.K. — will be one of the first brands to turn the digital ad into a NUad with Xbox. The creative centers around a cops-and-robbers setup with the tagline, "Nothing will ever be the same again." Using the new format, Lynx will ask the audience if the Lynx Effect should be given to girls. Viewers will have the option of voting "Yes, of course" or "No way" using hand gestures or a simple voice command.
"NUads and the gesture- and voice-based Kinect technology have great potential for creativity. What we're seeing now is at the very early stages of what we could do. And as always, we're keen to continue to explore more ways of inviting our consumers to get involved with our brands," said Babs Rangaiah, vice president of Global Media Innovation at Unilever.
Microsoft Advertising is claiming a younger, male-skewing and decently-wage-earning demographic for its Xbox LIVE advertising. Some figures:
•61 percent male
•39 percent female
•70 percent 18-34
•20 percent 35-44
•88 percent have a household income of greater than $30,000
•37 percent have a household income of greater than $100,000
A new survey commissioned by MGH, an integrated marketing communications agency, found that 32% of survey respondents change the channel as soon as a political advertisement airs and during political news coverage, and nearly half (47%) of viewers will change the channel or mute the TV during a negative political ad.
The Baltimore agency commissioned the survey to find if consumers change their viewing habits during election season.
As usual, the vast majority (88%) of respondents said they are turned off by negative political advertising. But as usual, the negative ads work.
Younger millennials aged 18-24, skewed higher in some measures:
- Forty-five percent change the channel during political news coverage.
- Thirty-nine percent change the channel as soon as they see a political advertisement.
- Twenty percent are more likely to watch programs online, and 19% are more likely to record programs they want to watch to avoid commercials.
"This year's election is gearing up to be a tight race, and with tens of millions of advertising dollars being put toward mudslinging political television ads, marketers need to pay attention to some of these statistics to make sure that their consumers aren't changing the channel on their clients," said MGH President, Andy Malis. "During election years, television advertising space is limited and more expensive, so advertisers need to get creative and integrated with their media campaigns to ensure their message is getting through the clutter."
The key takeaways, according to MGH, are that marketers have the potential to lose more than one-third of their potential audience if a political ad airs – and nearly half if a negative political ad airs – in the same commercial block as theirs. Additionally, marketers that target the younger millennials may have an even tougher time reaching this audience through TV ads.
Still the spending is high, and a report released in March from Borrell Associates forecasts that out of the $9.8 billion that will be spent on political advertising for this year’s election, $5.6 billion will go toward broadcast TV and $939 million toward cable TV advertising. The New York Times estimates that at least $50 million worth of ads will appear in swing states in the next several weeks, about five months out from the election.
Time will tell if these viewers actually do tune out as they claim. Viewership was very strong during the GOP debates. ABC claimed big ratings for its “Your Voice, Your Vote – Republican Presidential Debate in New Hampshire” broadcast. Nielsen tallied 6.25 million viewers, including 1.73 million Adults 25-54 and 1.40 million Adults 18-49. The ABC debate topped the Fox News Channel’s December 15 debate with 1.31 million viewers.
According to January figures from The Pew Research Center for The People & The press, it is true that fewer Americans are closely following the campaign than four years ago. Cable TV leads among sources at 36%, but the Internet is next to last at 25% and has not grown in significance since 2007. So, those younger-skewing voters who claim to get ad-free news online might be exaggerating, or simply disinterested. Just 20% of those younger than 30 claimed to follow the campaign closely, down from 31% in 2008. But because younger voters skew Democrat, they may prick up their ears as the conventions and election near.
Equation Research conducted the survey in April 2012 on behalf of MGH. Equation surveyed 1,000 adults aged 18+ who had seen at least one political advertisement recently, located in states where presidential primaries had taken place.
Rodale Inc.’s Men’s Health magazine has a number of instructional apps already, including "Eat This, Not That!" and a workout designer: But you could not read the magazine or advertise in it on the iPhone, until now. Beginning with the September issue of the magazine (available in August) special content will be developed specifically for the iPhone in order to create an enhanced viewing experience that is unavailable on other devices. Men's Health currently has several branded apps for the iPhone, but this new app is the first that allows the magazine to expand its digital publication delivery across iPhone and iPod Touch devices with more than 220 million users globally. Existing Men’s Health iPad subscribers will have access to the publication with no additional charge on their iPhones.
The app was developed using Adobe Digital Publishing Suite, and Rodale claims this is the first iPhone application to launch on the Adobe platform in the United States.
“This brand prides itself on being first to market, so developing an iPhone version of Men’s Health quickly is a natural next step for us,” said David Zinczenko, Editor-in-Chief of Men’s Health and GM for Rodale’s Healthy Living Group and Rodale Books.
“Offering iPad subscribers a chance to view Men’s Health on their iPhone gives readers a new outlet to consume our content on-the-go or at the gym,” said Sean Bumgarner, Interactive Design Director for Rodale.
Men’s Health has had success with its digital apps before, as Folio describes. Its “Skin Care Center” was the 2012 recipient of the American Society of Magazine Editors (ASME) award for digital media, known as the Digital Ellie, in the personal service category honoring service journalism on digital platforms. Its “Eat This, Not That!” also won a Digital Ellie in ASME’s inaugural year of the awards, 2010. The brand offers more than 40 apps across the iPhone and iPad.
Men’s Health bills itself as the “go-to source for guys,” and is published 10 times a year in the U.S. by Rodale. The magazine has garnered numerous industry accolades, including being named by the Media Industry Newsletter (MIN) as the “#1 Most Notable Magazine Launch of the Last 25 Years.”
Univision Radio, a leading radio company serving Hispanics in the U.S., has announced the launch of its new AM radio network, Univision America. The network will include radio stations in nine markets across the country, featuring local, national and international news, weather and traffic updates, as well as shows focused on the issues that matter most to Hispanics, including current events, health and family, finances, education, sports, and entertainment.
For advertisers, it appears there cannot be enough Spanish-language inventory. Spanish-language TV was up 8.3% year-over-year in 2011, versus 2.4% for TV overall. Spanish-language magazines were up 24.9% YoY, defying a 0.4% decline for all magazines. Arbitron's "Hispanic Radio Today" study released in November found that radio's reach among both English and Spanish dominant Hispanics is between 95% and 96%. As Billboard described, Hispanics in almost every demo and age group over-indexed in radio consumption compared to non Hispanics, spending nearly 14.5 hours a week listening to radio.
“As the leading Spanish-language radio network in the country, Univision Radio has served Hispanic audiences by bringing them best-in-class programming,” said Jose Valle, president of Univision Radio. “Univision America reinforces our commitment to continue empowering the Hispanic community by offering listeners unparalleled access to local, national and international news and information.”
Univision America will be available in Miami, Chicago, Houston, Dallas, McAllen, El Paso, San Antonio, Las Vegas and Los Angeles, featuring a combination of news segments, local programming and insightful commentary delivered by some of Univision Radio’s most revered personalities and new talent.
Univision Radio Network claims to be the #1 Spanish Radio network in the country, and in major markets, it is home to stations that rank #1 in any language. Univision Radio’s portfolio currently includes 69 owned and operated stations in 16 markets, including all top 10 markets reaching more than 16 million listeners a week.
RBR-RTV adds that “Hopefully it will add more excitement to Hispanic network radio." If Univision gives their well-known Hispanic talents/franchises their own shows and properly promotes them, "the medium will get more visibility."
Women’s lingerie maker Maidenform will use augmented reality (AR) to introduce its Comfort Devotion line of bras, panties and shapewear later this year, reports Marketing Daily. Maidenform will use technology from Aurasma, which provides image-recognition software.
Aurasma made news earlier this month with the June issue of Popular Science, the first monthly U.S. consumer magazine to “bring an editorial feature to life,” said Aurasma in a statement, by “[uniting] the physical and virtual worlds to deliver a unique and interactive experience for readers.” The June issue is the Popular Science annual Invention Awards issue, which profiles ten inventors of potentially world-changing technologies.
What Aurasma does differently from QR codes is that its image recognition software requires no code, tag or marketr at all. So the publisher can augment reality without sacrificing space or disrupting the reader. By aiming an iPad, iPhone or Android smartphone or tablet at certain pages in the magazine, readers can activate an "Aura" — an augmented reality action, such as a video or slideshow, overlaid on a static image. The reader can also use the in-app "screen capture" button to share the augmented reality experience via Facebook or Twitter, making it possible for others to see the digital overlay even without the magazine.
"Our June issue is already bursting with information, and this technology allows us to go ahead and overflow the riverbank," said Popular Science editor in chief Jake Ward. "It's for anyone who has ever wondered what it would be like to meet someone from our pages in real life. Aurasma has a very powerful effect on readers - it's like being able to step into the magazine's content and walk around."
Maidenform will use the Aurasma application for in-store displays and advertising to compare, for example, the racerback version of one bra versus the strapless version of another. The Maidenform product will not launch until December, but thus far, Popular Science is delighted with augemented reality. “The consumer wants more digital marketing,” Lucille DeHart, Maidenform’s CMO told Marketing Daily. “She’s very connected through all her devices. They empowers her to shop the way she wants to shop. So we need to be where she is, and give her that flexibility.”
Call it the James Bond effect: The top monthly magazine ad page gainers for June 2012 feature guns, beauty and gadgets, according to min.online.
The top ad-page gainer is Guns & Ammo, with 47.84 more ad pages in June 2012 over June 2011, for an 89.42% year-over-year (YoY) gain. Published by Intermedia Outdoors, publisher Chris Agnes attributes the interest in part to the popular show “Sons of Guns” on the Discovery Channel: Also to 2012 being an election year which “For whatever reason,” renews interest in the Second Amendment right to bear arms, reports Agnes.
Allure from Condé Nast took the #2 spot, and Elle from Hearst was #4. “June 2012 was the biggest issue ever for Allure,” publisher Agnes Chapski told min, with a 41.15% YoY ad-page gain. The June Readers’ Choice Awards are a particular draw, with nearly 90% of Allure readers reporting they trust the awards to help them make purchasing decisions. Elle, another fashion and beauty title, has gained a boost from its acquisition and rework by Hearst in May 2011. Elle has a particularly strong online presence, with 27 individual sites worldwide, which publisher and chief revenue officer Kevin O'Malley makes it a powerful “omni-channel brand.”
Taking the #3 spot (and joining the top five list for the first time) is IEEE Spectrum, an engineering trade journal. The Institute of Electrical and Electronics Engineers or IEEE has 400,000+ members in 150 countries for a powerful built-in subscribership (Spectrum is included in membership). The June issue includes a 32-page sponsored insert by Comsol, a simulation software provider, and June is the magazine’s traditional yearbook of in-depth technology provider coverage.
Rounding out the top five ad-page gainers: Ebony, with its June Music/Father’s Day special. Ebony targets a black demographic, and gained 55.02% YoY in 2012, attracting such advertisers as BMW (6 series), Verizon, Philadelphia Tourism, Unilever and State Farm Insurance. The June issue features current music stars from hip-hop and R&B, but also black celebrity fathers.
“We are not immune to the challenges” that the magazine industry has faced, wrote Los Angeles Times President Kathy K. Thomson in yesterday’s paper. So the paper has “made the decision that LA, Los Angeles Times Magazine [LATM] will publish its final issue on June 3rd.
FishbowlLA spoke with the mag’s editor, Nancie Clare, who said “It’s fair to say there were revenue issues…I don’t think they got rid of us because they don’t like us.” The mangazine’s lean staff of seven will be let go, with little likelihood they will be absorbed by the newspaper proper. Clare observed “They’re contracting in the newsroom too. There’s nowhere to absorb us.”
The magazine has struggled for years, for both readership and identity. As Folio described its transition, LATM was once a weekly produced by and distributed with the paper, then transitioned to a monthly in June 2008, then switched shifted to an editorial model separate from the paper and with its own editorial staff. Thus far in 2012, LATM has suffered a 21.3% drop in ad pages compared to 2011, and 2011 saw a 6% decline from 2010.
Thomson called the LATM the “definitive handbook for life in Southern California,” sort of a “New Yorker” for SoCal. But in its place, the Times is developing a quarterly product focused on luxury, design, fashion and style. The Times promises “digital and mobile iterations intended to further enhance our feature coverage and deepen our connection with our members and advertising partners.”
It is an ironic move that a cash-strapped newspaper will launch a luxury title, but likely a wise one. Luxury titles like Boating and Architectural Digest are weathering the economic storm far better than their consumer counterparts, and Forbes and Time Magazine have both launched luxury titles this year.
Telemundo Media (an NBCUniversal property), which is the fastest growing broadcast network in primetime among adults 18-49 according to Nielsen data, has announced its 2012-2013 programming lineup, with more than 800 hours of original content. That increases the network’s original programming slate by nearly 40%.
That is good news for advertisers hoping to reach the Hispanic demo. According to Kantar Media, Spanish language TV ad spending surged 19.1% in fourth quarter, paced by higher sell-out levels at over-the-air networks. For all of 2011, the segment increased 8.3%.
The network’s new programming increase includes six telenovelas, two daytime shows and a reality competition. New original telenovelas include “El Rostro de la Venganza” (The Face of Revenge), “El Señor de los Cielos” (The Lord of the Heavens), “La Patrona” (The Patron), “Pasión Prohibida” (Forbidden Passion), “Nace un Idolo” (An Idol is Born) and “Fina Estampa” (Fine Pedigree); as well as daytime programs “Cuauhtemoc” and “Virgen Morena” (The Virgin of Guadalupe), and reality competition “Yo Me Llamo” (My Name is). Telemundo also announced the launch of its new branding campaign for the fall and unveiled a new logo capturing the essence of the Hispanic experience in the U.S. Additionally, Telemundo expanded its family of mobile apps with the launch of the Telemundo Entertainment App, giving audiences access to Telemundo content wherever and whenever they want it.
“This season we are presenting our most ambitious original programming slate ever, a testament to our commitment to produce the most relevant Spanish-language content for the largest Hispanic audience possible,” said Emilio Romano, President, Telemundo Media. “Fueled by our record-breaking performance and the support of Comcast and NBCUniversal, together with a leading team of executives, our mission is to become the number one Hispanic media company in the U.S. and the leading producer of Spanish-language content in the world.”
Telemundo Media enters this year’s Upfront with an increase of four share points in the first half of the broadcast season, the only major Spanish-language network to grow its share. The network also recently delivered its highest-rated quarter ever in network history with total viewers, up 10% vs. Q1 2011. In addition, Telemundo’s cable youth channel, mun2, is the number one Hispanic cable network among Hispanics in the coveted 18-34 demographic. In March, Telemundo.com was the #1 Spanish-language website for engagement, delivering six times more minutes per viewer and 15 million more total minutes than its competition.
Last year, Telemundo and mun2 recorded their best Upfront season ever, adding more than 50 new advertisers, delivering 20% growth in national ad revenue, more than any other Spanish-language broadcast network. An estimated $88MM of new business came to Spanish-language television with Telemundo commanding more than half (55%) of that new business. And in the first quarter of 2012, Telemundo added 12 new advertisers, with increases in the automotive and pharmaceutical categories.
Telemundo announced it will launch its rebranding campaign complete with a new logo, tagline and on-air identity this fall. The network’s new positioning platform aims to capture the duality of Telemundo’s audience, balancing the strong connection to their Latin roots with their contemporary mindset of living in the U.S.
The network’s original programming will embody the brand attributes of modern, original, creative, pioneering and passionate, all aimed at speaking to the hearts and minds and the unique perspective of its audience.
“Hispanics living in the U.S. often transcend two worlds — roots in their home country and their lives here today,” said Jacqueline Hernández, Chief Operating Officer, Telemundo Media. “Our new positioning platform reflects our audience’s duality of being in America and being Latino.”
Additionally, Telemundo Digital announced the launch of its Entertainment App. The Telemundo Entertainment App features bilingual content, marking the first time Telemundo and mun2 partner on a mobile app. The bilingual app features content from Telemundo’s popular CrossOver channel on www.Telemundo.com and provides users with the most up-to-date entertainment news through breaking news alerts. Users can access Telemundo’s full programming schedule and add calendar reminders to their phone about program air dates and times and mark particular programs and sections as “favorites.” In addition to commenting on and rating the app’s articles, photos and videos, a new social media integration enables users to share content from the app directly with friends and followers, as well as follow, tweet and re-tweet favorite Telemundo programs, talent and celebrities.
Following is a list of the Telemundo Media series:
“El Rostro de la Venganza” (The Face of Revenge)
After spending most of his life in jail paying for a crime he has no memory of committing, 30 year-old Diego Mercader Carrasco is released and adopts a different identity to begin a new life and protect himself from his past. With the help of his psychiatrist Antonia Villarroel and Ezequiel Alvarado, who becomes his benefactor and a father figure, Diego gets a second chance as he will now be known as Martin Mendez.
Antonia and Martin (Diego) become romantically involved, and she teaches him about life and love. As her love for Martin grows, Antonia digs deeper into Diego’s case, trying to find out what really happened 20 years earlier. Determined to prove his innocence, Antonia gets involved more than she should and will pay a very high price for her investigation. Meanwhile, Martin must uncover the past and piece together clues and memories of the tragedy that unfolded 20 years ago to reveal…what really happened that day?
“El Señor de los Cielos” (The Lord of the Heavens)
Damian Torres is a man of humble beginnings who dreamed of having it all. Through relentless will and fearless determination, Damian transforms himself from a poor peasant into one of the world’s richest men and a powerful drug trafficker, wanted by the DEA. Damian embodies the entire spectrum of what the human soul is capable of, from the virtuous to the unthinkable, all fueled by his immeasurable desire for power and wealth. Damian's life turns into a quest for survival when his numerous enemies start hunting him down and the DEA closes in. He realizes that his only way out is to start a new life as literally a new man, so he decides to undergo facial reconstruction. Damian will discover that on the dangerous path to riches he chose to take, there is no turning back.
“La Patrona” (The Patron)
Adriana Ordoñez’s life has led her to endure unexpected hardships, but because of her immeasurable strength, she will ultimately experience the greatest of transformations, both physically and emotionally, in a quest for redemption. After her parents died in an accident, Adriana is taken in by Mari Cruz Perez, the distinguished Beltran family’s chef. Mari becomes Adriana’s foster mother giving her the love and affection she craved. Adriana’s misfortune comes as a result of falling in love with Alejandro, the fiancé of one of the Beltran family’s daughters, which makes Adriana a target for many in the family. Her enemies conspire and have her locked up in an asylum, but a terrible fire destroys the facility. Adriana narrowly escapes with her life; however everyone believes she is dead. While she is recovering, Adriana learns that she inherited her father’s valuable lands. Adriana vows to take advantage of the opportunity and change her life forever. Transforming herself into a powerful and wealthy woman, Adriana hides her true identity to take revenge upon those who wronged her. But will her plans for revenge eclipse the only true love she has ever known?
“Pasión Prohibida” (Forbidden Passion)
Mariana is driven by hatred against Deborah, her mother, whom she blames for the death of her father. Mariana marries Juan Pablo, an older, wealthy widower, whom Deborah has set her eyes on, seeking his fortune. Despite Juan Pablo’s kindness and love towards her, in reality, Mariana does not genuinely love him. When Mariana discovers a hidden truth and realizes her vengeance is unfounded, she tries to find happiness alongside Juan Pablo. However, Mariana never imagined that she would find the passion and true love she was seeking in Bruno, her husband’s nephew. For his part, Bruno has an internal struggle because of the passion he feels for Mariana and the loyalty he owes to Juan Pablo, a man whom he considers his adoptive father. Ultimately, Mariana and Bruno will live a love that is passionate but forbidden and which will turn Mariana into a victim of her own game.
“Nace un Idolo” (An Idol is Born)
The serialized biography is based on the real-life story of José Sosa Ortiz – better known as José José, “El Príncipe de la Canción” (The Prince of Song), a Mexican musical icon adored by millions around the world. His story embodies a man’s journey to reach the status of an idol – including fame and fortune – and the high price he had to pay to achieve his dreams.
“Nace un Idolo” highlights the passion and excitement that a superstar artist feels for his craft and the adoration of his fans. It also displays the frailty of the man coping with his addiction and its damaging effects. His is a story of hope and new beginnings and the success to regain all that he almost lost — his family, his voice, his life.
“Fina Estampa” (Fine Pedigree)
After her husband apparently disappears at sea, Griselda is determined to do anything to provide for her family, even if it means taking on the job of a “handyman,” an unusual profession for a woman. Hard-working and humble, Griselda is proud of her job because it allows her to prove that someone can have a decent, happy life without compromising one’s values. One of her sons is getting engaged to the daughter of Teresa Cristina, a wealthy, elegant and superficial woman. Teresa Cristina is horrified at the prospect of being related to a woman from a lower class so she continuously humiliates Griselda, even though her husband, Rene, reproaches her for her actions.
After many years playing the same lottery numbers, Griselda wins $25 million dollars, and her life suddenly changes, but not her nature. Her fortune doesn’t just bring Griselda a better life; it also “resurrects” her husband who had supposedly been dead for years, leading to a series of unexpected complications for Griselda and her family. Despite having more money than she ever imagined, Griselda learns that life is never easy; but for someone with integrity, anything is possible — even finding true love.
“La Reina del Sur 2” (Queen of the South 2)
Telemundo also announced today it has acquired the rights to the sequel of “La Reina del Sur,” the blockbuster hit that captivated viewers night after night, making it the highest-rated novela in the company’s history. Production and air dates to be announced.
The daytime talk show stars Carlos Cuauhtémoc Sánchez, a bestselling author and international motivational speaker, as the host of this program where couples and families will overcome their personal issues and struggles.
“Virgen Morena” (The Virgin of Guadalupe)
“Virgen Morena” is a dramatic series featuring self-contained episodes that highlight moving stories inspired by true events where people facing a life struggle look to Our Lady of Guadalupe (affectionately known in Mexico as “La Virgen Morena”) for a miraculous resolution to their problem. The series marks the first time in the industry a daytime novela is produced exclusively for U.S. Hispanics.
“Yo Me Llamo” (My Name is)
“Yo Me Llamo,” an international hit, is a talent competition where the country’s most talented amateur singers/performers compete to win a grand prize by transforming themselves into their favorite musical icon.
ABC News and Univision News today have announced an agreement “in principle” for a far-reaching, multiplatform joint venture dedicated to “informing, empowering and inspiring Hispanic Americans in English while providing all audiences with uncompromising coverage of current events with a unique perspective.”
The agreement would capitalize on Univision’s news leadership and expertise in reaching U.S. Hispanics and ABC’s global news leadership to serve over 50 million Hispanics, which the companies agree is the youngest and fastest-growing demographic in the U.S. The presentation in English is in response to the 2010 U.S. Census, which revealed that U.S. born Latinos represented about 60% of growth in the demographic over the last decade. Currently, Hispanics represent 16% of the total population in the United States (U.S. Census data), a number that is projected to double to 30% by 2050. Hispanics wield considerable spending power of over $1 trillion, and have an increasing impact on social, economic and political trends.
The new 24/7 network will include America’s first English-language channel for English-dominant and bilingual Hispanics as well as integrated digital and social platforms. It will deliver news content focused on issues, lifestyle interests and culture of importance to Hispanics and will feature a combined pool of journalists from both ABC News and Univision News.
This is good news for advertisers who are looking for another Hispanic-oriented outlet (which soared in 2011). According to Kantar Media, Spanish language TV ad spending surged 19.1% in fourth quarter, paced by higher sell-out levels at over-the-air networks. For all of 2011, the segment increased 8.3%. But, there were few Hispanic-oriented, English-language outlets.
Huffington Post first leaked the ABC/Univision talks in February, citing unnamed “sources close to the negotiations.” The goal at the time was to begin broadcasting before the U.S. Presidential Elections in November. Hispanics are considered influential swing voters in numerous states, including Florida, new Mexico and Arizona.
As HuffPo observed, this announcement is part of a strong trend: Fox News also added a Fox News Latino website in 2010 and Huffington Post itself created a Huffpost LatinoVoices site. NBC Universal as well increased the cross-reporting between its news division and its Spanish language Telemundo network.