Clear Channel Airports and DoubleTake Marketing are expanding their baggage carousel advertising offering to additional airports.
The baggage carousel wrap, now available in Boston, Philadelphia and Seattle, can be purchased short- or long-term, and provides a moving visual to passengers waiting for their bags.
The ad graphic is displayed on the moving portion of the baggage carousel,...
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Arbitron and Scarborough Research found that nearly all teen mall shoppers notice mall advertising.
Teens are significant spenders at the mall, and Arbitron and Scarborough Research’s recent Teen Mall Shopping Attitude and Usage Study showed that 95% of teens notice mall advertising.
Other findings:
—91% of teens notice poster displays
—68% spend more than two hours at the mall
—Teens go online...
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MTV has seen a startling decline in ratings over the last year, and Philippe Dauman, CEO, blames the occurrence on the fact that the network lost touch with young men during a pursuit of young women that saw the launch of shows like Laguna Beach: The Real Orange County.
MTV is turning back to the young male demo, Dauman said during an investor conference, acknowledging that, when you “work...
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The median age of readers of consumer magazines seems to be on the rise, having increased by more than 3 years between the spring of 2001 and spring 2009.
According to numbers from Mediamark Research & Intelligence, and crunched by MediaPost, the median age of readers of 90 leading consumer magazines has increased by an average of 3.1 years, while the age of the population at large has...
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Arbitron’s PPM ratings for New York for the last four months will need to be reissued, Arbitron told subscribers this week.
The radio ratings company announced that revised New York estimates from Holiday 2008 through March 2009 will be available June 8. The problem was due to a miscalculation in Arbitron’s population estimate, writes Mediaweek.
In its notice to clients, Arbitron said that...
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Dollar stores are becoming increasingly popular with middle- and upper-class consumers as the recession drags on, according to new analysis from The Nielsen Company. Nielsen research shows that dollar stores are outpacing other CPG retail channels among shoppers of all income levels.
According to the analysis, 18% of high income shoppers spent more at dollar stores during the second half of...
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In an effort to gain new viewers and to encourage prime time viewers to do more than sample shows, MTV has announced nine new shows and four returning series for the 2009-2010 season, with all of them geared toward the millennial generation.
New projects include a chat show allowing guests to interact with viewers via Twitter, titled The Alexa Chung Show, writes Adweek. DJ and the Fro will be...
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The recession has caused marketers to look more hungrily upon older demos - those consumers traditionally spurned as advertisers reached out for their younger, spendier counterparts.
Chrysler, Kraft Foods, L’Oreal, Procter & Gamble and Target are among the advertisers that are marketing goods to consumers age 50 and over, according to The New York Times.
Younger consumers - those in the...
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U.S. visits to social networking websites increased 4% in February 2009 vs. February 2008 among a custom category of 55 of the top properties, while visits decreased 1% compared with January 2009 among those sites, according to data from Hitwise.
The Hitwise data shows that MySpace accounted for 52.21% of those visits, the highest in the category, despite a decrease in visits of 28% compared...
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More than 90 million U.S. consumers (78% of retail shoppers) currently use newspaper coupons, and 40 million (40% of shoppers) say they are likely to use coupons accessed online.
According to a new survey from Platform-A and Information Resources, Inc. (IRI), which polled adult shoppers about their current usage of newspaper coupons and potential interest in digital ones, the type of coupon a...
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