Unlike the male-favored Super Bowl, the TV audience for the Winter Olympics is predominantly female, according to The Nielsen Company.
Through February 21, 2010, an estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership earlier this month was almost the exact opposite, with its audience composed of 54% males and 46% females.
Older, White Viewers Watch...
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Adult internet users in the U.S. are now spending an average of 13 hours a week online, and half of adult internet users have purchased something online in the last month, according to the results from a recent poll from Harris Interactive.
The Harris Poll found that over the years the average number of hours spent online has increased from seven hours in 1999, 2000, 2001 and 2002, to between...
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Twenty-nine percent of LGBT adults plan to spend more this year on holiday gifts this year than they did last year, according to a study by Witech-Combs Communications and Harris Interactive. Only 9% of heterosexual adults plan to spend more.
The study also found that 34% of lesbian, gay, bisexual and/or transgender (LGBT) adults in the U.S. say they expect their household’s financial...
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Clear Channel Airports and DoubleTake Marketing are expanding their baggage carousel advertising offering to additional airports.
The baggage carousel wrap, now available in Boston, Philadelphia and Seattle, can be purchased short- or long-term, and provides a moving visual to passengers waiting for their bags.
The ad graphic is displayed on the moving portion of the baggage carousel,...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Arbitron and Scarborough Research found that nearly all teen mall shoppers notice mall advertising.
Teens are significant spenders at the mall, and Arbitron and Scarborough Research’s recent Teen Mall Shopping Attitude and Usage Study showed that 95% of teens notice mall advertising.
Other findings:
—91% of teens notice poster displays
—68% spend more than two hours at the mall
—Teens go online...
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MTV has seen a startling decline in ratings over the last year, and Philippe Dauman, CEO, blames the occurrence on the fact that the network lost touch with young men during a pursuit of young women that saw the launch of shows like Laguna Beach: The Real Orange County.
MTV is turning back to the young male demo, Dauman said during an investor conference, acknowledging that, when you “work...
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The median age of readers of consumer magazines seems to be on the rise, having increased by more than 3 years between the spring of 2001 and spring 2009.
According to numbers from Mediamark Research & Intelligence, and crunched by MediaPost, the median age of readers of 90 leading consumer magazines has increased by an average of 3.1 years, while the age of the population at large has...
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Arbitron’s PPM ratings for New York for the last four months will need to be reissued, Arbitron told subscribers this week.
The radio ratings company announced that revised New York estimates from Holiday 2008 through March 2009 will be available June 8. The problem was due to a miscalculation in Arbitron’s population estimate, writes Mediaweek.
In its notice to clients, Arbitron said that...
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Dollar stores are becoming increasingly popular with middle- and upper-class consumers as the recession drags on, according to new analysis from The Nielsen Company. Nielsen research shows that dollar stores are outpacing other CPG retail channels among shoppers of all income levels.
According to the analysis, 18% of high income shoppers spent more at dollar stores during the second half of...
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In an effort to gain new viewers and to encourage prime time viewers to do more than sample shows, MTV has announced nine new shows and four returning series for the 2009-2010 season, with all of them geared toward the millennial generation.
New projects include a chat show allowing guests to interact with viewers via Twitter, titled The Alexa Chung Show, writes Adweek. DJ and the Fro will be...
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