General Mills, which increased its domestic marketing spending 25% in its fiscal fourth quarter (March-May), says it will boost spending over the next year by high single-digit percentages, writes MediaPost.
The increased spend has been successful in goosing net sales growth, CEO Ken Powell told investors. Retail sales increased 12% to $2.5 billion in its fiscal fourth quarter, while operating...
Continue Reading »
With its new Happily Ever After online dating service, U.K. book retailer Borders U.K. proves that book retailers using the internet to reach out to customers in non-traditional ways is not just a U.S. phenomenon.
Borders U.K., which Risk Capital Partners acquired from U.S. book retailer Borders Group, Inc. in 2007 and now operates as an independent, privately-held company, runs Happily Ever...
Continue Reading »
T-Mobile has unveiled a mobile application that offers discounts on “environmentally conscious” products and services. Available for download, the free-of-charge “Green Perks” application brings customers green-oriented offers and promotions from advertisers that include Method, Jamba Juice, Volcom, Roxy and Quiksilver.
The opt-in Green Perks application delivers electronic coupons...
Continue Reading »
The travel and hospitality industry saw ad spending increase 4% in 2008, according to Nielsen.
Southwest Airlines was the top advertiser in the industry, spending $191.6 million, while Intercontinental Hotels, parent of Holiday Inn, experienced the most growth, with ad spending up 29% for the year, reports Adweek.
Hotels & Resorts, spending $1.4 billion on media, represented the largest slice...
Continue Reading »
We want to know what you think about green marketing... What works? What's useful? Whether and how it fits into your company. Take our very quick survey, and get a free executive summary of the results.
IPG’s Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized.
The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies say. It is powered by Microsoft.
For the past six months, Mediabrands and Microsoft...
Continue Reading »
General Motors will spend $50 million per month on advertising during the next few months, according to statements the company made last week, writes Media Life.
The advertising will help to inform the public that the company continues to exist despite being in bankruptcy protection.
GM cut its spending by 15% last year, from $2.49 billion in 2007 to $2.11 billion, and going from the second...
Continue Reading »
Lipton has contracted with National Geographic’s Web site to create a microsite that tells about sustainable agriculture in general, including the origins of Lipton teas, as well as sustainability, social and economic aspects of the tea-growing and harvesting process.
Earlier this year, Lipton announced an expansion of its program to have all its teas Rainforest Alliance-certified.
The...
Continue Reading »
More than two-thirds (67%) of global marketing executives say they already are running digital cross-channel ad campaigns, but only 12% are integrating their cross-channel performance data - across TV, outdoor, mobile, print and online - when they plan, execute and measure these campaigns, according to a survey of worldwide marketing executives by Eyeblaster and TNS.
The study, “The Digital...
Continue Reading »
Despite posting significant operating losses in fiscal 2008, regional small-format grocery retailer Fresh & Easy Neighborhood Market will open four new stores in July 2009. All four stores will open in California.
Fresh & Easy also plans to introduce more than 1,000 new products, including private-label goods, larger pack sizes, an expanded range of national brands, and exclusive new lines of...
Continue Reading »
Six Flags has filed for bankruptcy, and has launched a marketing campaign designed to spread the word that its parks remain open for business as the company restructures its $2.4 billion of debt.
The company spends about $60 million each year on marketing, according to a source familiar with the company’s finances; with the restructuring, some of its parks, including those in New York, L.A.,...
Continue Reading »