We’ve gathered together some of the stories from the week that you might have missed, and made them skimmable for a quick Friday read…
Direct
The U.S. Postal Service is expected to deliver a plan this month to ax Saturday delivery. Once the plan is delivered, the Postal Regulatory Commission will issue its opinion about a five-day postal plan six to nine months after the testimonial phase...
The Associated Press will be delivering local news stories from six Latin American newspapers across its AP Mobile news network through a content distribution deal with Grupo de Diarios América (GDA). Regional newspapers added to its network include El Tiempo (Colombia), La Nación (Costa Rica), El Comercio (Ecuador), El Nuevo Día (Puerto Rico), El País (Uruguay), and El Nacional...
Continue Reading »
AMC and Jolt have teamed up for co-branding of the second season of the series Breaking Bad and the energy drink, in a move that will have the series logo stamped on more than 1 million Jolt cans and distributed to 6,000 retail locations.
Jolt will get air time during the series, as well as online ads, in exchange for the Breaking Bad presence on the cans, according to Brandweek.
“Breaking...
Continue Reading »
Bing experienced approximately 15% growth in its share of U.S. searches in February 2010, according to The Nielsen Company.
MSN/WindowsLive/Bing accounted for 12.5% of approximately 9.17 billion searches last month, or 1.14 billion searches. This put MSN/WindowsLive/Bing in third place overall. Google Search led all search providers with a 65.2% search share, or about 5.98 billion searches....
Continue Reading »
Total advertising expenditures fell 12.3% in 2009, to $125.3 billion as compared to 2008, according to Kantar Media. Fourth quarter 2009 ad spending was off 6% against the year ago period, with nearly all media improving upon their January-September performance.
Internet, FSIs Up
Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the...
Continue Reading »
Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica.
Most Marketers Use Online Data
Marketers with an online presence routinely collect information about their online visitors. This includes information about customer interests, intent, and behavior. A very high proportion of...
Continue Reading »
Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to a new report from customer relationship marketing agency Merkle.
Integrated Programs Bring Higher Revenue, Margin
Consumers who receive both email and direct mail generally contribute more revenue per household. In terms of revenue, consumers who receive both email...
Continue Reading »
Direct marketer Valpak is taking its coupons mobile. Valpak just launched a free mobile coupon applications for the Android. This joins its mobile coupons available on the iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms.
Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available in digital format on Valpak.com.
Users of the...
Continue Reading »
Procter & Gamble is expanding its Future Friendly marketing effort that promotes environmental responsibility via consumer education.
P&G, which owns Tide, Pampers, PUR and Duracell, among other brands, first introduced Future Friendly at the 2009 Clinton Global Initiative in September of 2009.
Now, with a full marketing launch kicking off the week of March 29, P&G hopes to reach or exceed its...
Continue Reading »
We’ve gathered together some of the stories from the week that you might have missed, and made them skimmable for a quick Friday read.
Television
Jerry Seinfeld’s The Marriage Ref started out strong with its premiere and its first episode in its usual spot on Thursday night, easily winning its time slot last week, but the show slipped from first place last week to third this week, thanks in...
Continue Reading »