Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company.
Auto Spending Tanks
Spending on automotive-related ads dropped by more than one-fifth during 2009. Although automotive factory and dealership ads were still the number one product category for ad spending with $8.4 billion in 2009, this is 23.5% less...
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Shrinking yellow pages advertising and a $10 billion debt load led directory publisher RH Donnelley to file for bankruptcy protection last week.
The company, which publishes 600 directories, hopes to reduce its debt and eliminate about $500 million a year in interest payments by restructuring, writes BtoB.
RH Donnelley said bankruptcy court granted its first-day motions, allowing the company...
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Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.
The original agreement was penned a year ago, since which time the initiative has led to 13 criminals being apprehended, the two groups say.
“We’re impressed with how effective Clear Channel Outdoor’s digital billboard networks have been in delivering security...
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US local advertising revenues will decline from $155.3 billion in 2008 to $144.4 billion in 2013, representing a negative 1.4% compound annual growth rate (CAGR), according to a topline forecast released by BIA’s Kelsey Group, which also predicts declining profit margins for most media, writes MarketingCharts.
Despite this overall market decline, the local interactive segment will show...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
At least three companies that publish yellow pages phone directories are fiercely competing for market share - large phone directories pulled 13.4 billion searches last year, and it’s a $31 billion industry, per the Yellow Pages Association - and Yellow Book is hoping to boost its presence with a new integrated campaign.
Yellow Book has become Yellowbook, with the tagline, “Say Yellow to the...
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The Yellow Pages industry is being pressured to provide more audience measurement to its national advertisers.
The Association of National Advertisers’ Telephone Directory Committee is urging the Yellow Pages industry to significantly improve measurement standards. The ANA wants national syndicated audience measurement research and circulation auditing; currently only 18 percent of the U.S....
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If you wish to court veterinary book buyers, Vietnamese beauty salon owners, or people celebrating marriage or a baby, there are some new lists to meet the task.
Blackwell Publishing offers a list of 33,742 veterinary book buyers and journal subscribers including veterinarians, professors and researchers.
Bobit Business Media has pinpointed 12,284 subscribers to VietSalon, a spin-off of...
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Yellow Pages usage in 2007 grew to 17.2 billion searches, up from 16.7 billion in 2006, thanks to the growth of internet Yellow Pages (IYP), the Yellow Pages Association (YPA) announced, citing industry research (via MarketingCharts).
Print usage remained stable with 13.4 billion print Yellow Pages references, unchanged from 2006, according to the 2007 Knowledge Networks/SRI (KN/SRI) Industry...
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The multi-category travel sector (containing brands such as Lastminute.com, Expedia and Thomson) received the most click-throughs from UK searches in July, according to (pdf) a Nielsen/NetRatings study of which sectors receive the most UK click-throughs from search engines, writes MarketingCharts.
Among the findings:
In July, the multi-category travel sector received 41.6 million...
While B2B marketers rate the quality of registrations on their own websites twice as high as those from other sites, it’s likely that their perception is at odds with the buyers’, according to a joint KnowledgeStorm Inc. and MarketingSherpa research study on how marketers’ practices align with technology buyers’ expectations and preferences regarding content distribution.
The third and final...
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