About this chart: Source: Multichannel Merchant, "
Outlook 2011: Marketing" March 2011. An email survey was conducted from December 2010 - February 2011, and 753 responses were received. Of those, 597 (79.3%) indicated that their company marketed products directly to consumers and/or businesses through a print catalog and/or e-commerce website, and formed the the basis of the result to the survey.
About this chart: Source: Multichannel Merchant, "
Outlook 2011: Marketing" March 2011. An email survey was conducted from December 2010 - February 2011, and 753 responses were received. Of those, 597 (79.3%) indicated that their company marketed products directly to consumers and/or businesses through a print catalog and/or e-commerce website, and formed the the basis of the result to the survey.
Published 10 months, 2 weeks ago
About this chart: Source: Multichannel Merchant, "
Outlook 2011: Marketing" March 2011. An email survey was conducted from December 2010 - February 2011, and 753 responses were received. Of those, 597 (79.3%) indicated that their company marketed products directly to consumers and/or businesses through a print catalog and/or e-commerce website, and formed the the basis of the result to the survey.
Published 10 months, 3 weeks ago
- Email is still the primary means of communication used by most consumers, writes chiefmarketer.com; however, consumer surveys show a consistently expressed desire to receive solicited email—but only at the frequency they desire and expect. Few marketers are giving recipients an opportunity to state what type of mail they want to receive and how often they want it. Among other insights, the article points out that a strategy to maximize both delivery and ROI is to stop marketing, at least occasionally. Instead, allow email pieces to offer something valuable to the recipient for having received the mail. There will be plenty of time to upsell when the subscriber reaches the website or follows through on some other call to action. Read the whole story here.
Published 1 year, 11 months ago
Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008,
according to [pdf] figures released by
The Nielsen Company.
Published 2 years, 8 months ago
Shrinking yellow pages advertising and a $10 billion debt load led directory publisher RH Donnelley to file for bankruptcy protection last week.
Published 2 years, 10 months ago
Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.
Published 2 years, 11 months ago
US local advertising revenues will decline from $155.3 billion in 2008 to $144.4 billion in 2013, representing a negative 1.4% compound annual growth rate (CAGR),
according to a topline forecast released by
BIA's Kelsey Group, which also predicts declining profit margins for most media,
writes MarketingCharts.
Published 3 years, 9 months ago
At least three companies that publish yellow pages phone directories are fiercely competing for market share - large phone directories
pulled 13.4 billion searches last year, and it's a $31 billion industry, per the Yellow Pages Association - and Yellow Book is hoping to boost its presence with a new integrated campaign.
Published 3 years, 10 months ago
The Yellow Pages industry is being pressured to provide more audience measurement to its national advertisers.
