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Archives » Directories

Ad Spending Falls in ‘09

Published on March 01, 2010

Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company.

Auto Spending Tanks
Spending on automotive-related ads dropped by more than one-fifth during 2009. Although automotive factory and dealership ads were still the number one product category for ad spending with $8.4 billion in 2009, this is 23.5% less...
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RH Donnelley Files for Bankruptcy

Published on June 02, 2009

Shrinking yellow pages advertising and a $10 billion debt load led directory publisher RH Donnelley to file for bankruptcy protection last week.

The company, which publishes 600 directories, hopes to reduce its debt and eliminate about $500 million a year in interest payments by restructuring, writes BtoB.

RH Donnelley said bankruptcy court granted its first-day motions, allowing the company...
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FBI Renews Clear Channel Deal for ‘Most Wanted’ Ads after 13 Criminals Found

Published on March 23, 2009

Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.

The original agreement was penned a year ago, since which time the initiative has led to 13 criminals being apprehended, the two groups say.

“We’re impressed with how effective Clear Channel Outdoor’s digital billboard networks have been in delivering security...
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Interactive Growth to Offset Local Ad Market Declines

Published on February 27, 2009

US local advertising revenues will decline from $155.3 billion in 2008 to $144.4 billion in 2013, representing a negative 1.4% compound annual growth rate (CAGR), according to a topline forecast released by BIA’s Kelsey Group, which also predicts declining profit margins for most media, writes MarketingCharts. 

Despite this overall market decline, the local interactive segment will show...
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Yellow Book Changes Name, Flaunts New Tagline

Published on May 06, 2008

At least three companies that publish yellow pages phone directories are fiercely competing for market share - large phone directories pulled 13.4 billion searches last year, and it’s a $31 billion industry, per the Yellow Pages Association - and Yellow Book is hoping to boost its presence with a new integrated campaign.

Yellow Book has become Yellowbook, with the tagline, “Say Yellow to the...
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Yellow Pages Pushed to Go Much Deeper w/Audience Measurement

Published on April 02, 2008

The Yellow Pages industry is being pressured to provide more audience measurement to its national advertisers.

The Association of National Advertisers’ Telephone Directory Committee is urging the Yellow Pages industry to significantly improve measurement standards. The ANA wants national syndicated audience measurement research and circulation auditing; currently only 18 percent of the U.S....
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Lists Serve Marketers Seeking Vietnamese Nail Techs, Animal Enthusiasts

Published on March 13, 2008

If you wish to court veterinary book buyers, Vietnamese beauty salon owners, or people celebrating marriage or a baby, there are some new lists to meet the task. 

Blackwell Publishing offers a list of 33,742 veterinary book buyers and journal subscribers including veterinarians, professors and researchers.

Bobit Business Media has pinpointed 12,284 subscribers to VietSalon, a spin-off of...
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Yellow Pages Use Growing - 17.2B Searches in 2007

Published on February 27, 2008

Yellow Pages usage in 2007 grew to 17.2 billion searches, up from 16.7 billion in 2006, thanks to the growth of internet Yellow Pages (IYP), the Yellow Pages Association (YPA) announced, citing industry research (via MarketingCharts).

Print usage remained stable with 13.4 billion print Yellow Pages references, unchanged from 2006, according to the 2007 Knowledge Networks/SRI (KN/SRI) Industry...
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Britons Searching for Travel, Social Networks, Reference Info

Published on September 11, 2007

The multi-category travel sector (containing brands such as Lastminute.com, Expedia and Thomson) received the most click-throughs from UK searches in July, according to (pdf) a Nielsen/NetRatings study of which sectors receive the most UK click-throughs from search engines, writes MarketingCharts.

Among the findings:

In July, the multi-category travel sector received 41.6 million...
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B2B Marketers’ and Buyers’ Views at Odds on Site Registration

Published on August 15, 2007

While B2B marketers rate the quality of registrations on their own websites twice as high as those from other sites, it’s likely that their perception is at odds with the buyers’, according to a joint KnowledgeStorm Inc. and MarketingSherpa research study on how marketers’ practices align with technology buyers’ expectations and preferences regarding content distribution.

The third and final...
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