Apple’s new tablet computer will be unveiled next week, for shipment in March, and with it, the company hopes to begin reshaping traditional media businesses like newspaper and magazine publishing.
Apple has been exploring how magazine and newspaper content can be presented differently on the tablet, say people familiar with the situation (via the Wall Street Journal), and the company has held...
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A recent online survey by Internet2Go and MerchantCircle assessed small business marketing practices among members of the MerchantCircle member base. It found that out of 2,500 responses, 45.2% say they have a Facebook page for their business and 46% have a presence on Twitter - in the form of either a business or personal account or both.
Such numbers suggest that a highly engaged SMBs class...
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Oct. 15: Total Cable Upfront down 12%
Cable’s upfront was down significantly, though it did not drop in total volume as much as broadcast did. The tally for cable was $6.73 billion, down 12% from last year, compared to broadcast’s 22% drop.
Last year, cable pulled $7.65 billion in the upfront. Reasons for the decline include reduced client budgets and mid-single-digit declines in CPMs. And,...
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Representatives from Dell said, at a Twitter for Brands event hosted by New Media Age in London on Friday, that it has seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand’s Twitter account has driven $3 million in sales since it began operation in 2007, Dell said.
Moonfruit, a website builder, also said Twitter campaigns have helped the brand....
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U.S. consumers say they rely on newspaper advertisements more than ads in any other medium when they are planning, shopping and making purchase decisions, according to early results from a study commissioned by the Newspaper Association of America (NAA), conducted by MORI Research.
Other media, including the internet, trailed newspapers by 20 percentage points as the primary medium for...
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1-800-Flowers.com has enabled registered fans of its Facebook page to order floral arrangements right on Facebook.
Customers can shop 1-800-Flowers.com and execute transactions without leaving Facebook, the company announced. Using technology from online ad network Alvenda, 1-800-Flowers.com lets users gain access to an online product assortment by clicking on a “shop” button. They can...
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The U.S. Federal Trade Commission (FTC) has charged Kmart Corp., Tender Corp., and Dyna-E International with making false and unsubstantiated claims that their paper products were “biodegradable.”
FTC charged the companies with making the following deceptive biodegradable claims:
—Kmart Corp. called its American Fare brand disposable plates biodegradable.
—Tender Corp. called its Fresh...
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In spite of increased online activity and news coverage about the growing influence of blogs and social networks, new research from Mintel continues to show that real-life referrals are more influential to consumers than those received online.
The survey, which echoes prior research from Rubicon, found that 34% of American consumers bought a product or service based on a recommendation from a...
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GE’s chairman is again trying to squelch persistent rumors that General Electric plans to unload NBC Universal after the summer Olympics.
In a written message aimed at investors, Jeffrey R. Immelt says that a sale “doesn’t make sense” and is not in the offing.
Speculation about GE dumping the division has been strong since an October article in the Financial Times cited anonymous sources...
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The click-through rate on Google’s ad offerings is declining, leading investors to worry the company is more exposed to economic woes than previously thought, reports The Seattle Times (via MarketingVox).
With click-through rates dropping, Google’s stock price has dropped as well. The stock now sits at about $464 a share, down from a recent high of $747.
Investors worry that the drop in ad...
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