British Sky Broadcasting Group plans to launch Europe’s first 3D television channel on April 3. The first program will be a soccer match between Manchester United and Chelsea.
More than 1,000 clubs and pubs in the U.K. and Ireland have signed on to carry Sky 3D, according to BSkyB.
Later in the year, Sky 3D will offer a range of movies, sport, documentaries, entertainment and arts content. The...
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We’ve gathered together some of the stories from the week that you might have missed, and made them skimmable for a quick Friday read…
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The U.S. Postal Service is expected to deliver a plan this month to ax Saturday delivery. Once the plan is delivered, the Postal Regulatory Commission will issue its opinion about a five-day postal plan six to nine months after the testimonial phase...
The Associated Press will be delivering local news stories from six Latin American newspapers across its AP Mobile news network through a content distribution deal with Grupo de Diarios América (GDA). Regional newspapers added to its network include El Tiempo (Colombia), La Nación (Costa Rica), El Comercio (Ecuador), El Nuevo Día (Puerto Rico), El País (Uruguay), and El Nacional...
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More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to a new study from marketing technology provider Unica.
Almost Everyone Uses or Will Use Emerging Channels
The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
The major Hollywood studios have joined with cable operators to launch a $30 million marketing campaign to highlight video-on-demand services under a new brand name, Movies on Demand.
The Movies on Demand initiative is a multimedia promotional campaign made possible by the Cable & Telecommunications Association for Marketing Co-op. It touts video-on-demand services as an option to video stores...
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PointRoll has introduced a new banner ad unit that merges advertising with content in a move that creates a more compelling spot for advertisers but which may make some publishers uncomfortable.
The new unit, called Dig@torial, allows the advertising content to live inside a banner that is next to the editorial content. The effect of that is to bring the idea of a branded microsite directly to...
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The Seattle Post-Intelligencer went online-only a year ago, and the online venture is not yet profitable, according to Hearst Seattle Media general manager Pat Balles.
Balles says the site is on-track to soon turn a profit, but would not say when - and at least the site is not losing the $1 million a month the paper lost when it was a print operation, writes Poynter Online.
Advertising has...
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AMC and Jolt have teamed up for co-branding of the second season of the series Breaking Bad and the energy drink, in a move that will have the series logo stamped on more than 1 million Jolt cans and distributed to 6,000 retail locations.
Jolt will get air time during the series, as well as online ads, in exchange for the Breaking Bad presence on the cans, according to Brandweek.
“Breaking...
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The Fox TV network and Conan O’Brien are in talks for a new late night talker, and the two parties hope to have a deal in place in time for the upfronts in May.
Some important issues remain on the table and the deal could still fall apart, insiders say (via the Los Angeles Times).
Fox has been on the fence about entering the late night talk show arena for years, but its stations have generated...
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Bing experienced approximately 15% growth in its share of U.S. searches in February 2010, according to The Nielsen Company.
MSN/WindowsLive/Bing accounted for 12.5% of approximately 9.17 billion searches last month, or 1.14 billion searches. This put MSN/WindowsLive/Bing in third place overall. Google Search led all search providers with a 65.2% search share, or about 5.98 billion searches....
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