Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Archives » E-Commerce

Consumers Average $300 per Mobile Purchase | Amazon Adds 1,000 Titles from NBCU

Published 2 years, 5 months ago
  • Consumers spend about $300 per purchase via mobile devices, according to Bon Mercado, mobile ads product specialist at Google. Presenting at the Search Engine Marketers Professional Association (SEMPO) L.A. meeting, Mercado said Google's mobile group expects a "huge" fourth quarter as a result of new products set to hit the market, such as phones running Android and Apple iOS. He also mentioned that Google is working with Apple to help track mobile content on iOS devices, reports Online Media Daily.

  • Amazon’s newest video streaming deals adds more digital content ahead of the expected launch of a new tablet computer later this year. Amazon said it agreed to license roughly 1,000 Universal Pictures movies from NBCUniversal, Reuters reports. The films, which include "Elizabeth", "Being John Malkovich" and "Billy Elliott" will be available to Amazon Prime members, who get free shipping and video streaming for a $79 annual membership.

  • Lifetime’s Project Runway is adding multiple  social TV features for it upcoming  season, including Twitter voting and TV tagging app IntoNow. App users who “tag” a Project Runway show through the season will unlock extra content, participate in polls and chat with others watching the show. Some of the digital extras include sneak peeks and photos, reports Lost Remote. 

 

Report: “Above-the-Fold” is a Must for Branding

Published 2 years, 5 months ago

Online Display Ad Positioning Certain impressions are generally more effective, and therefore more valuable and less wasteful of ad spend, than others, according to a research brief from Casale Media. The report found that placement above-the-fold were almost seven times more effective at generating a click-thru than ads delivered below-the-fold.

The report also found that banner blindness occurs fast: Users are three to four times more likely to act on an ad if it is the first or second one they see during their session. Ad effectiveness plummets as the user progresses through their online viewing.

As well, the study found that repetition works -- to an extent. Ads shown five times or more to a user were 12-14 times more effective than ads shown less than five times. However, marketers need to apply frequency capping to prevent oversaturation.

Survey: 12% Purchase via Mobile Once per Week

Published 2 years, 6 months ago

Frequency of Mobile Phone Shopping Thirty-five percent of consumers plan to purchase the latest iPhone upon its release, according to a survey from PriceGrabber, a part of Experian. The launch of Apple's iPhone 5 is expected this fall. Of these respondents, 51% indicated that they will buy the smartphone within the first year of release; 30% will purchase it before the end of 2011; 14% will buy it within the first month, and 7% will buy it within the first week. In a comparison of systems, an overwhelming 48% of respondents preferred the Apple iOS. Nineteen percent of respondents indicated that they prefer Android OS, 7% said Microsoft Windows, and 6% chose RIM BlackBerry.

The survey found that 36% of consumers said they use their smartphone for shopping. When these respondents were asked to select all the ways in which they use their smartphones for shopping, 48 percent said they compare prices online when shopping in a store; 35 percent use it to scan product bar codes to find the best price; 29% use localization features to find nearby products; and 28 percent like to receive coupons, deals and alerts while on the go.

When asked how often they make shopping-related purchases on their phone, 22% said a couple of times a month, while 12% said one or more times per week. The survey was conducted from July 1–11, 2011, with responses from 2,852 U.S. online consumers.

Chart: Online Video Completion Rate, Q1 2011

Published 2 years, 9 months ago

Online Video Completion Rate About this chart: Source: YuMe "Q1 2011 Video Advertising Metrics Report," June 2011. YuMe statistics presented in this report are generated from data recorded with each ad request and ad served across the YuMe network. The statistics are solely representative of YuMe's network and may not be a reflection of the overall online video marketplace.

 

 

 

 

White Square “ME” Button Rolls Product Videos on Facebook | NOOK Expands iPad Offering by 175 Titles

Published 2 years, 9 months ago
  • White Square Media has a new patent-pending interactive video service launched on Facebook called "ME." Consumers can choose to watch streamed on-demand video -- without pre-rolls, overlays, or other screens -- by clicking the ME button to interact with the object in the video. The service aims to give brands access to social media traffic without too much interruption.

  • Barnes & Noble has expanded the content offering for its newly updated reading app NOOK for iPad, In the coming days, the digital archive will include more than 175 full-color, interactive magazines and newspapers. NOOK Kids for iPad app users can access more than 550 interactive children’s picture books through the app.

  • Adfusion has added a panoramic ad format to its online advertising platforms. The new format includes a flexible context for accompanying creative elements, such as click-through promotions, video of any length, and custom widgets such as photo galleries, maps or other interactive elements. A mobile version of the Panoramic ad is also available, either packaged as part of a campaign or on a stand-alone basis.

  • The Nielsen Company has an agreement with Walmart under to share sales information with the data and research company. The deal brings Wal-Mart back to the business of information-sharing after a 10-year absence, writes Media Daily News.

Facebook Scores Low, Again, on Customer Satisfaction Index

Published 2 years, 9 months ago

Social Media Customer Satisfaction Scores

The social media market is primed for a new player that allows users to connect with friends, according to the 2011 American Customer Satisfaction Index (ACSI) E-Business Report, produced with customer experience analytics firm, ForeSee Results. Facebook, despite a 3% improvement in its score, is the lowest-scoring site in the social media category as well as of all companies measured. The report covers three categories of e-business: social media, portals and search engines, and online news.

The survey was conducted last month, before the widespread introduction of Facebook’s biggest competitor, Google+, but Facebook’s low score indicates that Google+ could easily pounce and gain market share if they can provide a superior customer experience.

Overall, the report found that Google is one of the highest-scoring companies in the ACSI and Facebook is one of the lowest. So, Facebook's existing dominance in market share is not really a safety net for a company that is not providing a superior customer experience.

Amongst news Web sites, FoxNews.com has a commanding satisfaction lead with a score of 82; it’s nearest competitor is ABCNews.com with a store of 77, followed by USAToday.com (76), MSNBC and CNN (74 each), and The New York Times (with a 72—the assessment was done just as the newspaper was putting up its paywall).

New AOL acquiree The Huffington Post made the index this year with a score of 69—that’s four points below the sector average of 73, but it means HuffPo has enough users to be measurable against the big names in the news game.

Groupon Now Adds 3 Cities | Consumers Wonder about Privacy of Facebook-commerce

Published 2 years, 9 months ago
  • Groupon has expanded its location-based deals platform, Groupon Now, with launches in Las Vegas, Minneapolis and Orange County, Calif. this week, bringing the total markets Groupon Now serves to 20. Unlike traditional Groupon deals that are purchased for future use, Groupon Now deals are redeemed immediately and good for that day only. 

  • CBS Interactive has launched CNET Direct Business Solutions, a marketing services business for its tech and business sites, BNET, TechRepublic and ZDNet. CNET Direct Business Solutions was created from the merger of CBS Interactive's U.S.-based direct marketing services unit and the group's international division, writes BtoB Online.

  • Nearly eight in 10 U.S. and U.K. consumers have privacy concerns when it comes to making purchases via Facebook, according to a  study conducted and released by ad agency JWT. Out of around 1,000 adults surveyed online, 75% said they "don't think Facebook is secure enough to make purchases on," while almost as many declared they wouldn’t use a shopping application on Facebook because of concerns that it could compromise privacy, reports ClickZ.com.

Media Used by Tablet and eReader Owners

Published 2 years, 9 months ago

 

Media Used by Tablet and eReader Owners About this chart: Source: GfK MRI "Survey of the American Consumer," is based on interviews conducted from September 2010 through April 2011. GfK MRI interviews approximately 26,000 U.S. adults in their homes each year, asking about their use of media, their consumption of more than 6,000 products in 550 categories, their lifestyles and their attitudes.


 

 

 

 

 

 

 

 

Skype Updates Android App | Facebook Credits Adds 32 Currencies | Geo-targeted Ads to Gain Share

Published 2 years, 9 months ago
  • Skype has released an updated version of its Skype for Android video calling app – Skype for Android 2.0. With the new version, users will be able to make and receive 1-to-1 video calls over Skype between their Android phone and other Skype contacts on the iPhone, Mac, Windows PCs and TVs.

  • Facebook will announce it is adding support for 32 additional currencies to Facebook Credits, including the Brazilian real, the Korean won, the Malaysian ringgit and the Russian ruble. That brings Facebook to 47 currencies supported. Games that don’t make the transition to the new Credits system will soon be warned that they’re violating the newly updated terms of service and face standard enforcement procedures, Rose said. Meanwhile, Facebook has also released incentives and case studies showing that usage of Credits encourages more in-game spending, writes All Things Digital.

  • Mark Zuckerberg told reporters in a visit to Facebook's Seattle office on Wednesday that the company planned to "launch something awesome" next week. He said the project had been developed at the 40-person Seattle office, Facebook's only major engineering center outside of its Palo Alto, California headquarters, Reuters reports, speculating that it is possibly something new for the mobile or tablet arena.

  • Local news forum platform, Topix released findings of a recent survey about the market for geo-targeted online advertising, with  90% of advertising professionals surveyed stating their clients are buying more geographically-targeted online ads in 201. Of those seeing growth, roughly 33% say the growth is in the double-digits with another 13 percent seeing their spend on local online advertising more than double as compared to last year.

  • Barnes & Noble is kickstarting the digital book collection of any customers who bring in an old ereader and upgrade to a new NOOK reading device. The company is giving away 30 digital titles valued (estimated value $300).

Yahoo Clues Expands Service | Local TV App No. 1 in iTunes | IAB Opens Ad Lab

Published 2 years, 9 months ago
  • Yahoo! Clues, first launched in November 2010, has expanded its capabilities, the company said. The service fiveres searchers a selection of filter criteria -- time range, gender, age group and geographic location, and search term category – to look into popular search trends.  The update has an expanded history, from one month to more than 12 and there are three times as many search terms as the previous release. Global English-language searches are available as well.

  • PaidContent has compiled a timeline tracking the ups and down of MySpace – from when deals and dealings were valued at hundreds of millions of dollars, until its losses reached that level, too. MySpace sold yesterday to Specific Media for $35 million.

  • Orlando’s WESH-TV has produced a 99 cent local TV iPhone app that has topped the paid news app chart on the iTunes store. The app stayed on top by focusing on a single story with a national following: the Casey Anthony trial. The app has bounced between the #1 and #2 spots on the paid news app chart, writes Lost Remote.

  • The Interactive Advertising Bureau (IAB) has opened its new online advertising community center in New York City, the IAB Ad Lab, and hosted the first of several national privacy roundtables organized by U.S. Representative Marsha Blackburn (R-TN).