For the first time in the last three recessions, it will not be Baby Boomers at the heart of the economic recovery, because the recession has taken a bite of the demo’s savings and retirement accounts. This time around, it is the Gen Xers and Millennials who will be driving the recovery, according to a new study from PricewaterhouseCoopers.
The strict focus on bargain-seeking and saving is...
Continue Reading »
Each generation of the U.S. population has unique wants and needs that marketers and retailers should address differently, according to Nielsen.
Todd Hale, svp of consumer and shopping insights for Nielsen has compiled a list of tips on devising marketing strategies specific to each major generation of the U.S. population:
Greatest Generation: born prior to 1946 (65-plus) Boomers: 1946-1964...
The recession has caused marketers to look more hungrily upon older demos - those consumers traditionally spurned as advertisers reached out for their younger, spendier counterparts.
Chrysler, Kraft Foods, L’Oreal, Procter & Gamble and Target are among the advertisers that are marketing goods to consumers age 50 and over, according to The New York Times.
Younger consumers - those in the...
Continue Reading »
Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.
The original agreement was penned a year ago, since which time the initiative has led to 13 criminals being apprehended, the two groups say.
“We’re impressed with how effective Clear Channel Outdoor’s digital billboard networks have been in delivering security...
Continue Reading »
We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Public radio continues to have an extremely loyal following that is willing to financially support its programming and recommend its stations, but technologies such as online streaming, cell phones and iPods are changing the way listeners consume entertainment and information, according to a study conducted by Jacobs Media.
The Public Radio Technology Survey 2008 was undertaken in the US in...
Continue Reading »
Mature consumers prefer single-image advertisements over ads with multi-image collages by a margin of 66% to 34%, and also gravitate to images that show products and lifestyles, according to a recent image-preference survey by Creating Results.
The “Photo Finish” study of more than 400 Americans age 40+ was conducted to determine which type of photos are most effective in reaching Baby...
Continue Reading »
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past - thus increasing the importance of search marketing for retailers, according to Performics, writes Retailer Daily.
The firm analyzed its annual Cyber Mondays data, which have shown a...
Continue Reading »
Identity fraud has been declining in most parts of the United States (see graph), even as the costs to those who are defrauded increase and fraudsters turn to unexpected channels to commit fraud, according to a Javelin Strategy & Research study released earlier this year, reports Retailer Daily.
Criminals obtain the majority of information mostly from stolen personal belongings and through...
Continue Reading »
Young people between the ages of 2 and 17 experience the least amount of online advertising “clutter” on the internet, while online adults age 65+ are subjected to the most, according to (pdf) research from Nielsen Online, a service of The Nielsen Company, writes MarketingCharts.
Since websites designed for children have little to no advertising, it is not surprising that the youngest web...
Continue Reading »
A quarter of European online users read some form of classifieds each month and, not surprisingly, online classifieds are far more widely read than print, according to a new report from Jupiter Research.
The report found that every single age group surveyed - even the oldest users - prefer online classifieds to their print brethren, Jupiter analyst Nate Elliott wrote in his blog.
The...
Continue Reading »