By 2014, users will get over 9,000 email marketing messages a year, according to a new report from Forrester.
That figure represents about 25 messages per person per day - double the average of 10 to 12 they presently receive, reports AdAge. In line with these figures, email marketing spend will rise to $2 billion in 2014 - almost double the projected spend of $1.2 billion for...
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North Americans and Europeans are more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular.
The Global Consumer Email study from Epsilon found that respondents in 13 countries use various communication tools and respond to permission-based email (PBE) in different ways based on their country of...
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40% of corporate exhibitors and exhibition management professionals feel digital marketing is vital to the execution of live events, while 17% consider it a lead tactic, according to a study by The Center for Exhibition Industry Research (CEIR) and marketing firm George P. Johnson.
What’s more, 81% of respondents rely on webinars — the most common virtual event strategy used, according to...
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The most effective email list-growth tactics for marketers are on-site registration and capturing information through inbound call centers, while the least effective are outbound call-center attempts to solicit information and list rental, according to research conducted by ExactTarget, Ball State University and the Email Marketers Club.
The study found that the best way to grow subscriber...
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A report from research firm Borrell Associates finds direct mail is being negatively affected by online efforts, specifically email.
“Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover,” stated Borrell, which projects a 39% decline in direct mail efforts over the next five years: $49.7 billion in annual ad spend in ‘08, to...
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Incorporating video into emails — a simple enough concept that wasn’t even possible two years ago — improves click-through rates by 2-3 times, according to a recent Forrester report.
Streaming online video is among the most promising media of the interactive industry, according to the report. A recent forecast shows that 71% of the online adult population will watch online video streams...
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America’s 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008
That’s more than half of the U.S. total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift online, writes...
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A record number of email marketers are planning to bridge the gap between online social networks and their email marketing campaigns, and the number of social email initiatives is expected to grow 367% this year, according to new research from Ball State University, the Email Marketer’s Club and ExactTarget.
The collaborative study, which was designed to gauge marketers’ opinions and...
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Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.
The original agreement was penned a year ago, since which time the initiative has led to 13 criminals being apprehended, the two groups say.
“We’re impressed with how effective Clear Channel Outdoor’s digital billboard networks have been in delivering security...
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Light PC internet users in the US are 30% more likely than heavy PC internet users to use their mobile devices to access internet content, and are more likely to seek content that appeals to those with more active lives, according to first-of-its-kind, cross-media research from comScore, writes MarketingCharts.
In total, 42 million people used their mobile devices in October 2008 to access...
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