Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica.
Most Marketers Use Online Data
Marketers with an online presence routinely collect information about their online visitors. This includes information about customer interests, intent, and behavior. A very high proportion of...
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Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to a new report from customer relationship marketing agency Merkle.
Integrated Programs Bring Higher Revenue, Margin
Consumers who receive both email and direct mail generally contribute more revenue per household. In terms of revenue, consumers who receive both email...
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Small-to-midsized business (SMB) marketers are primarily interested in segmenting emails by recipient preferences and behaviors, according to [pdf] a recent study by GetResponse.
The “2010 Email Marketing Trends Study” indicates that almost six in ten SMB marketers (59.4%) plan to segment their emails according to interest-based preferences of the recipients. The second most popular...
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Small-to-midsized business (SMB) marketers are highly enthusiastic about the prospects of video email, according to a recent study by GetResponse.
The “Video Email Marketing Trends Study” shows that a sizable majority of SMB marketers plan to use video email this year and think it holds great potential.
When asked if they used video email in 2009 and plan to use it in 2010, only a...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending January 29, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog.
Although February 2010 saw retail promotional email volume decline compared to the...
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North American email marketers saw an increase in both open and click rates in Q4 2009 compared to the same period in 2008, according to Epsilon’s recently released Q4 2009 North America Email Trends and Benchmarks Report.
In general, open rates remain strong at 22%, increasing 5.3% from Q4 2008. The average click rate was 5.9%, up slightly from 5.8% the previous year, writes MarketingCharts....
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Twenty percent of email in the U.S. and Canada is not making it to the inbox, according to a new study from email deliverability services company ReturnPath.
ReturnPath’s Global Deliverability Benchmark study for the second half of 2009 pinpoints several reasons why these numbers are so high (via MarketingCharts):
1. Many senders still don’t have access to reliable data on their...
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A new report by Econsultancy and ExactTarget, Marketing Budgets 2010: Effectiveness, Measurement and Allocation, finds that digital marketing will account for 24% of overall marketing spend this year.
Companies will increase their digital marketing budgets by an average of 17% in 2010, according to new research by today.
Companies plan to increase their digital marketing budgets by an...
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The volume of promotional emails top online retailers sent their subscribers dropped 9% between the last week of December 2009 and last week of January 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog.
Retailers sent an average of 2.3 promotional emails on average during the week ending January 29, 2010, a 9% drop from 2.8 promotional emails...
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During 2009, top online retailers substantially increased the volume of promotional emails they sent subscribers, according to Chad White, research director at Responsys and author of the Retail Email Blog.
Top online retailers sent an average of 132 promotional emails to each of their subscribers. On a monthly basis, that averages out to 11 emails a month and 2.5 emails per week per...
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