WPP’s global organic revenue fell 8.1% in 2009. In North America, organic revenue also fell 8.1%. North America accounts for about 35% of the company’s overall revenue.
Organic revenue fell 7% in the fourth quarter.
The areas to see the sharpest drops in organic revenue were Western continental Europe and the U.S. Argentina, India and Poland were the only countries to post organic revenue...
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ZenithOptimedia downgraded its predictions for 2009 and 2010, now saying global ad spending will drop nearly 10% this year, to about $445 billion, down from the 8.5% drop predicted in July.
The new projections for 2009 followed lower than expected figures for the first half of the year, the agency said, adding that the market should hit bottom by the end of 2009. For 2010, global ad growth...
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Havas’s chief executive Fernando Rodes Vila told reporters after a press conference that he has not yet seen clear signs of an advertising market recovery. He expects the global ad market to slip between 7% and 11% this year.
In July, Magna predicted that the U.S. ad economy would falter 14.5% this year.
Rodes Vila’s comments echo those made recently by WPP chief Martin Sorrell, who said...
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