The major Hollywood studios have joined with cable operators to launch a $30 million marketing campaign to highlight video-on-demand services under a new brand name, Movies on Demand.
The Movies on Demand initiative is a multimedia promotional campaign made possible by the Cable & Telecommunications Association for Marketing Co-op. It touts video-on-demand services as an option to video stores...
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The Los Angeles Times has sold a cover wrap for Disney’s new Johnny Depp film, Alice in Wonderland. Readers wanting to read the front page news had to flip to a second page to get the headlines.
The wrap, which ran Friday, featured the face of Johnny Depp as the Mad Hatter on what appeared to be the front page of the newspaper but which was actually a fake - a move which some consider an...
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Viewers of NBC’s Olympics coverage through February 20, 2010 preferred ads with an Olympics theme, according to data from The Nielsen Company.
Six of the 10 most-liked ads contained an Olympics theme. The ads, aired by Visa, McDonald’s, Coca-Cola, and Procter & Gamble, included either a direct mention to the Olympics or imagery alluding to the games.
As it turns out, American TV viewers...
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The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear.
The campaign is based in and around New York, San Francisco, Seattle and Boston, and text alerts are sent only to those who have opted in to receive such messages, reports The New York Times. Such...
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Brands that are likely to get the highest return on their Super Bowl ad spend this year include Denny’s, Iron Man 2 (Viacom’s Paramount Pictures), Hyundai, Budweiser, Pop Secret, Doritos and the NFL, according to the 8th annual Super Bowl Engagement Survey conducted by Brand Keys Inc.
The survey also indicates that TruTV, Kia, HomeAway, Dockers and Dr Pepper are likely to see the lowest...
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NBCU profits slipped 30% in the fourth quarter of 2009, while revenue fell 4%, to $4.3 billion.
The plunge can be attributed in part to Universal Pictures, which saw few theatrical hits and a reduced number of DVD sales, according to MediaPost. Higher TV rights fees for NFL also contributed to the declines.
NBCU’s TV business fared better. Revenue was down 2% to $1.6 billion, while revenue at...
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Despite a difficult year for auto companies and more stringent restrictions for online drug advertising, the automotive and pharmaceutical product categories spent the most on advertising in various media through Q309, according to a recently released “top 10″ list from The Nielsen Company.
Nielsen reported that more than $5.4 billion was spent on automotive advertising through September...
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It appears official that a group led by James Finkelstein and Pluribus Capital Management have acquired six titles from Nielsen Business Media. The titles are The Hollywood Reporter, Billboard, Adweek, Mediaweek, Brandweek and Backstage, reports paidContent.
Nielsen will cease publishing Editor & Publisher and Kirkus Reviews.
The New York Post also says a deal is done, though a source told...
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U.S. ad spending slipped 11.5%, or by $10.9 billion, to $83.4 billion through the first nine months of the year, according to Nielsen.
Spanish-language cable TV, free-standing insert coupons and cable TV were the only ad categories that posted gains so far this year, up 36.7%, 11.2% and 9.1% respectively, reports Adweek. Nine of the top 10 cable advertisers boosted spending so far this...
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AT&T and Summit Entertainment have partnered on an extensive marketing campaign for the Nov. 20 release of the film The Twilight Saga: New Moon.
AT&T has created New Moon-themed ringtones, wallpaper, mobile games, and sweepstakes geared toward teens. Twilight fans will be encouraged to interact by joining discussions and creating their own “Coven” badges on their Facebook pages through AT&T...
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