The Supreme Court has declined to hear a case about digital video recorder technology, potentially paving the way for wider DVR adoption.
In 2006, Cablevision Systems unveiled plans for a “network DVR” which would allow TV viewers to record television programs and store them on the Cablevision server rather than on a special set-top box. This means that all of Cablevision’s subscribers would...
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Carl’s Jr. is the latest fast food chain to bring a digital TV network to its stores. The company has signed an agreement with IndoorDirect for 133 of its stories in the San Diego and San Francisco DMAs.
IndoorDirect signed an agreement with Carl’s Jr.‘s sister chain, Hardee’s, for 324 stores in May. IndoorDirect is currently showing its programming in 1,000 quick-service and fast-casual...
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The Interactive Advertising Bureau (IAB) is compiling a common methodology for in-game advertising measurement. Areas it hopes to unify include how impressions are counted and how in-game ads are bought and sold.
Industry leaders were involved to help compose the standards, which primarily cover dynamic in-game ads that appear in PC or console-based games. They also:
Provide a unified method...
The median age of two of Comedy Central’s hits, The Daily Show and The Colbert Report, jumped significantly in May from the previous year.
The median age of both shows leaped five years, to 41.4 for The Daily Show and to 38.3 for The Colbert Report. Meanwhile, the number of viewers in the coveted 18-34 demo dropped 14% for The Daily Show and 15% for Colbert, writes Forbes.
Despite the aging...
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Despite the fact that total ad spending slipped 2.6% in 2008, cinema advertising remained a growth medium, with revenue up 5.8% compared to the prior year, to $571 million.
Still, that was the slowest gain for the medium in the seven years that the Cinema Advertising Council has kept figures.
Cinema advertising - at least for the 82% of U.S. movie screens belonging to Cinema Advertising...
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Total measured advertising expenditures in the first quarter of 2009 plunged 14.2% versus a year ago, to $30.18 billion, according to data released today by TNS Media Intelligence.
This follows a 9.2% decline in Q4 08, as the advertising recession accelerated in the new year, TNS says.
“The ad market declined significantly in the first quarter, overtaken by a collapsing economy which...
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When the “digital switch” happens later this week - when television stations become required to broadcast via digital rather than analog signals - broadcast spectrum will be freed up, which some companies will use to transmit live television to cell phones and other portable devices, writes the Los Angeles Times.
A number of services hope theirs will be the one consumers flock to: Qualcomm is...
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IdeaCast, a provider of live television and advertising in the expanding away-from-home television category, has signed a deal with E! Entertainment to bring the television network’s live programming feed to IdeaCast’s flagship Health Club TV network.
E! joins a growing portfolio of networks on IdeaCast’s Health Club TV, which reaches millions of health club patrons in nearly 1,000 health...
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Yesterday Time Warner announced it plans to move forward with its anticipated spin-off of AOL as an independent entity with separate, publicly traded stocks.
The company owns 95% of the former online subscription service giant. Google owns 5% (worth $1 billion three years ago). Time Warner will repurchase Google’s stake in Q3 to prepare for AOL’s solo release on the stock exchange, writes...
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MTV has seen a startling decline in ratings over the last year, and Philippe Dauman, CEO, blames the occurrence on the fact that the network lost touch with young men during a pursuit of young women that saw the launch of shows like Laguna Beach: The Real Orange County.
MTV is turning back to the young male demo, Dauman said during an investor conference, acknowledging that, when you “work...
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